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Knowledge
Work in the Age
of Big Data
By Klint Finley
your name
Who I Am
• Journalist for Wired
• Columnist for TechCrunch
• Co-host of Mindful Cyborgs podcast
your name
What I'm Going to Talk About
• The intersection of big data and
work
• Ways businesses are mining
employee data
...
your name
your name
Let's think about the size of
the problem, not the size of
the data set
your name
What Makes a Data Problem
Big?
your name
Large Data Sets
• Amazon.com
• Google
• Facebook
your name
Fast/Real Time Data
• Algorithmic Trading
• Twitter
• Traffic patterns
your name
Unstructured/Multi-structured
Data
• Facebook
• Klout
• NSA
your name
Why are data problems
getting big?
• Cheaper storage (SSD)
• Scale Out Architecture (Hadoop)
• More data
your name
Where is all this data coming
from?
• E-Commerce
• Mobile phones
• Social Media
• “Data Exhaust”
your name
Digital Taylorism
• Taylorism was always flawed
• … and never worked well for white
collar work
• But we can mon...
your name
Reputation Economy
• E-Bay
• Yelp
• Uber
• oDesk
your name
Data Darwinism
your name
Reputation in the Enterprise
• Employees could rank each other
• Chatter
• Work.com
your name
Quantified Productivity
• Sociometric Solutions
• Evolv
• Enkata
• Deloitte
your name
Big Brother is Watching You
Eat
your name
The Attention Economy
• Klout
• Kred
• Traackr
• Little Bird
your name
The Three Factors of
Motivation
• Relatedness (meaningfulness)
• Autonomy
• Mastery
your name
“If you can measure it,
someone will, and that
someone should be you. If
Klout is going to measure
you, you shou...
your name
Quantified Self
• Fitness (Fitbit, RunKeeper, etc.)
• Diet/Calories (My Fitness Pal)
• Sleep (Zeo, etc.)
• Mood ...
your name
Self-Surveillance
• Rescue Time
• ThinkUp
your name
We have a choice...
your name
Data Darwinism
• Kills autonomy
• Decreases motivation
• Unfair
your name
Data Empowerment
• Provides for mastery
• Increases autonomy
• Improves motivation
your name
Keep In Touch
• http://klintfinley.com
• me@klintfinley.com
• @klintron on Twitter
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Knowledge Work in the Age of Big Data

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Our work is now measured not just by our resumes or our monthly sales, but in how other people interact with us online. Your work is being watched, and not just by your boss or your customers. LinkedIn uses big data to learn more about our professional lives and connections. Klout and companies like it are using open source analytics tools to quantify our online reputations, assigning us scores and determining who influences whom. Within the workplace, enterprise social networks are beginning to analyze our behavior. Listen and learn about the challenges and opportunities the quantification of work presents.

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Transcript of "Knowledge Work in the Age of Big Data"

  1. 1. your name Knowledge Work in the Age of Big Data By Klint Finley
  2. 2. your name Who I Am • Journalist for Wired • Columnist for TechCrunch • Co-host of Mindful Cyborgs podcast
  3. 3. your name What I'm Going to Talk About • The intersection of big data and work • Ways businesses are mining employee data • How algorithms can affect your career
  4. 4. your name
  5. 5. your name Let's think about the size of the problem, not the size of the data set
  6. 6. your name What Makes a Data Problem Big?
  7. 7. your name Large Data Sets • Amazon.com • Google • Facebook
  8. 8. your name Fast/Real Time Data • Algorithmic Trading • Twitter • Traffic patterns
  9. 9. your name Unstructured/Multi-structured Data • Facebook • Klout • NSA
  10. 10. your name Why are data problems getting big? • Cheaper storage (SSD) • Scale Out Architecture (Hadoop) • More data
  11. 11. your name Where is all this data coming from? • E-Commerce • Mobile phones • Social Media • “Data Exhaust”
  12. 12. your name Digital Taylorism • Taylorism was always flawed • … and never worked well for white collar work • But we can monitor employees more effectively now
  13. 13. your name Reputation Economy • E-Bay • Yelp • Uber • oDesk
  14. 14. your name Data Darwinism
  15. 15. your name Reputation in the Enterprise • Employees could rank each other • Chatter • Work.com
  16. 16. your name Quantified Productivity • Sociometric Solutions • Evolv • Enkata • Deloitte
  17. 17. your name Big Brother is Watching You Eat
  18. 18. your name The Attention Economy • Klout • Kred • Traackr • Little Bird
  19. 19. your name The Three Factors of Motivation • Relatedness (meaningfulness) • Autonomy • Mastery
  20. 20. your name “If you can measure it, someone will, and that someone should be you. If Klout is going to measure you, you should at least try to measure yourself.” -Chris Dancy
  21. 21. your name Quantified Self • Fitness (Fitbit, RunKeeper, etc.) • Diet/Calories (My Fitness Pal) • Sleep (Zeo, etc.) • Mood (Mood Panda, Happiily)
  22. 22. your name Self-Surveillance • Rescue Time • ThinkUp
  23. 23. your name We have a choice...
  24. 24. your name Data Darwinism • Kills autonomy • Decreases motivation • Unfair
  25. 25. your name Data Empowerment • Provides for mastery • Increases autonomy • Improves motivation
  26. 26. your name Keep In Touch • http://klintfinley.com • me@klintfinley.com • @klintron on Twitter
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