Knowledge Work in the Age of Big Data

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Our work is now measured not just by our resumes or our monthly sales, but in how other people interact with us online. Your work is being watched, and not just by your boss or your customers. …

Our work is now measured not just by our resumes or our monthly sales, but in how other people interact with us online. Your work is being watched, and not just by your boss or your customers. LinkedIn uses big data to learn more about our professional lives and connections. Klout and companies like it are using open source analytics tools to quantify our online reputations, assigning us scores and determining who influences whom. Within the workplace, enterprise social networks are beginning to analyze our behavior. Listen and learn about the challenges and opportunities the quantification of work presents.

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  • 1. your name Knowledge Work in the Age of Big Data By Klint Finley
  • 2. your name Who I Am • Journalist for Wired • Columnist for TechCrunch • Co-host of Mindful Cyborgs podcast
  • 3. your name What I'm Going to Talk About • The intersection of big data and work • Ways businesses are mining employee data • How algorithms can affect your career
  • 4. your name
  • 5. your name Let's think about the size of the problem, not the size of the data set
  • 6. your name What Makes a Data Problem Big?
  • 7. your name Large Data Sets • Amazon.com • Google • Facebook
  • 8. your name Fast/Real Time Data • Algorithmic Trading • Twitter • Traffic patterns
  • 9. your name Unstructured/Multi-structured Data • Facebook • Klout • NSA
  • 10. your name Why are data problems getting big? • Cheaper storage (SSD) • Scale Out Architecture (Hadoop) • More data
  • 11. your name Where is all this data coming from? • E-Commerce • Mobile phones • Social Media • “Data Exhaust”
  • 12. your name Digital Taylorism • Taylorism was always flawed • … and never worked well for white collar work • But we can monitor employees more effectively now
  • 13. your name Reputation Economy • E-Bay • Yelp • Uber • oDesk
  • 14. your name Data Darwinism
  • 15. your name Reputation in the Enterprise • Employees could rank each other • Chatter • Work.com
  • 16. your name Quantified Productivity • Sociometric Solutions • Evolv • Enkata • Deloitte
  • 17. your name Big Brother is Watching You Eat
  • 18. your name The Attention Economy • Klout • Kred • Traackr • Little Bird
  • 19. your name The Three Factors of Motivation • Relatedness (meaningfulness) • Autonomy • Mastery
  • 20. your name “If you can measure it, someone will, and that someone should be you. If Klout is going to measure you, you should at least try to measure yourself.” -Chris Dancy
  • 21. your name Quantified Self • Fitness (Fitbit, RunKeeper, etc.) • Diet/Calories (My Fitness Pal) • Sleep (Zeo, etc.) • Mood (Mood Panda, Happiily)
  • 22. your name Self-Surveillance • Rescue Time • ThinkUp
  • 23. your name We have a choice...
  • 24. your name Data Darwinism • Kills autonomy • Decreases motivation • Unfair
  • 25. your name Data Empowerment • Provides for mastery • Increases autonomy • Improves motivation
  • 26. your name Keep In Touch • http://klintfinley.com • me@klintfinley.com • @klintron on Twitter