The fractal profession klinkowstein

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The fractal profession klinkowstein

  1. 1. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Design (The Fractal Profession)
  2. 2. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  3. 3. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  4. 4. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Characteristics of the Fractal Professional
  5. 5. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Research / Inspiration: (traditional approach) (design / fractal approach) -Market Analysis -What Might Be
  6. 6. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (design / fractal approach) -Definitive -Iterative
  7. 7. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (design / fractal approach) -Focus Groups/Surveys -Direct Observation
  8. 8. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Communicate Strategy Through: (traditional approach) (design / fractal approach) -Spreadsheets -Visual and Multimedia Scenarios
  9. 9. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Professional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise -T-shaped Skills
  10. 10. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator
  11. 11. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Becoming a Fractal Professional
  12. 12. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster: -Read Wide (WSJ, NYT, Financial Times, Economist, etc.) -Write Narrow (tweet, blog, etc.) -Attend conferences of other disciplines (you’ll be exotic; go early / stay late)
  13. 13. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Build Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors)
  14. 14. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Prepared: -Cards -Smartphone, etc. with your work on it -Elevator pitch (your short story) -Café pitch (longer version) -Reciprocal altruism
  15. 15. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Foster Leadership Skills: -Learn to work with “people you don’t like”
  16. 16. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Have a Dialog: -Its not just what you want, its what the world wants of you.
  17. 17. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Thank you. klinkows@mediaa.com

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