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The fractal profession klinkowstein

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  • 1. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Design (The Fractal Profession)
  • 2. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  • 3. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein
  • 4. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Characteristics of the Fractal Professional
  • 5. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Research / Inspiration: (traditional approach) (design / fractal approach) -Market Analysis -What Might Be
  • 6. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Problem Solving: (traditional approach) (design / fractal approach) -Definitive -Iterative
  • 7. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Validation: (traditional approach) (design / fractal approach) -Focus Groups/Surveys -Direct Observation
  • 8. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Communicate Strategy Through: (traditional approach) (design / fractal approach) -Spreadsheets -Visual and Multimedia Scenarios
  • 9. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Professional Characteristics: (traditional approach) (fractal approach) -Vertical Expertise -T-shaped Skills
  • 10. The Fractal Profession Horizon Projects Workshop Tom Klinkowstein Both a Controller and Facilitator
  • 11. The Fractal Profession Design, Innovation & Passion Design Thinking Horizon Projects Workshop Tom Klinkowstein Becoming a Fractal Professional
  • 12. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Your Own Trend Forecaster: -Read Wide (WSJ, NYT, Financial Times, Economist, etc.) -Write Narrow (tweet, blog, etc.) -Attend conferences of other disciplines (you’ll be exotic; go early / stay late)
  • 13. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Build Your Network: -Meet 10 new people every week to Find partners / clients Recruit others to be your agents Connect your nodes via salons, meals Create a braintrust (own Board of Directors)
  • 14. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Be Prepared: -Cards -Smartphone, etc. with your work on it -Elevator pitch (your short story) -Café pitch (longer version) -Reciprocal altruism
  • 15. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Tom Klinkowstein Foster Leadership Skills: -Learn to work with “people you don’t like”
  • 16. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Have a Dialog: -Its not just what you want, its what the world wants of you.
  • 17. The Future of Design Design Thinking Fractal Profession Horizon Projects Workshop Tom Klinkowstein Thank you. klinkows@mediaa.com