Design 2010, 2030

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Tom Klinkowstein's July 20, 2010 presentation to Dr. Anna Akbari's, Global Issues in Design and Visuality in the 21st Century: Culture, Parsons The New School for Design, New York

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Design 2010, 2030

  1. 1. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design 2010, 2030
  2. 2. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Why Design Matters Design Matters Strategy Facilitators Singularity
  3. 3. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design is an indication of a confident society. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  4. 4. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  5. 5. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein “In most people’s minds, design means veneer. (But in my mind) design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” Steve Jobs Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  6. 6. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein The greater the penetration of design, the stronger the company: Starbucks Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  7. 7. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design articulates a culture’s “question”. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  8. 8. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -The American question: “What’s next?” Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  9. 9. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -The Continental European question: “Is everyone a (little bit) happy?” Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  10. 10. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Strategy Design Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  11. 11. Horizon Projects 2030 & Passion Design,2010, Design The Future of Workshop Design Thinking Innovation Tom Klinkowstein In addition to being form-givers, designers now involved at all stages including research and strategy. Design Matters Principles Strategy Innovation New Designer Facilitators Mash-up Passion Beyond 2015 Singularity
  12. 12. Horizon Projects 2030 Design Thinking DesignNext Workshop You Cannot Not Communicate 2010, Tom Klinkowstein “The majority of our billings are now for management and strategy rather than traditional design deliverables.” Dan Buchner, Vice President, Design Continuum, Boston Design Matters Evolution Strategy Principles Innovation Democratization New Designer Facilitators Design Beyond 2015 New Skills Skills Mash-up New Experience Design Professions Singularity New
  13. 13. Horizon Projects 2030 Design Thinking DesignNext Workshop You Cannot Not Communicate 2010, Tom Klinkowstein Design Matters Evolution Strategy Principles Innovation Democratization New Designer Facilitators Design Beyond 2015 New Skills Skills Mash-up New Experience Design Professions Singularity New
  14. 14. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Strategy Designers: -They know something about everything. -They are able to do everything. -They know that they don’t have to do everything. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  15. 15. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -They “set the scene”. -More like film directors than specialist designers. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  16. 16. Horizon Projects 2030 & Passion Design,2010, Design The Future of Workshop Design Thinking Innovation Tom Klinkowstein Rem Koolhaas Design Matters Strategy Principles Innovation Facilitators New Designer Mash-up Passion Singularity Beyond 2015
  17. 17. Horizon Projects 2030 & Passion Design,2010, Design The Future of Workshop Design Thinking Innovation Tom Klinkowstein Design Matters Strategy Principles Innovation Facilitators New Designer Mash-up Passion Singularity Beyond 2015
  18. 18. Horizon Projects 2030 & Passion Design,2010, Design The Future of Workshop Design Thinking Innovation Tom Klinkowstein Alabama Chanin -Trained as a filmmaker -Designs and produces numbered, one-of-a-kind clothing -Network of artisans Design Matters Strategy Principles Innovation Facilitators New Designer Mash-up Passion Singularity Beyond 2015
  19. 19. Horizon Projects 2030 & Passion Design,2010, Design The Future of Workshop Design Thinking Innovation Tom Klinkowstein Design Matters Strategy Principles Innovation Facilitators New Designer Mash-up Passion Singularity Beyond 2015
  20. 20. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein TapIt: -Articulated the offering and character -Brought company into existence -Located resources -Tagline, Tag-phrase -Logo, Site, Mobile Site, iPhone app -Continuing Consulting (strategy, QR dev., partnering) Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  21. 21. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  22. 22. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  23. 23. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Presence as a green business Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  24. 24. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Facilitating Partnerships Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  25. 25. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Fostering community Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  26. 26. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Control vs. Facilitation -As designers become directors, they also learn to relinquish some control to the community as facilitators. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  27. 27. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  28. 28. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  29. 29. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Singularity Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  30. 30. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Singularity = An Acute and Abrupt Break Design: State of the Art, 2009, 2029 Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  31. 31. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Our intuition says that change is linear, but change in our technological extensions is exponential. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  32. 32. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Important because these extensions effect what we can do, when we can do it and what we expect to happen. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  33. 33. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein “With 30 linear steps, you get to 30; with 30 steps exponentially, you get to one billion… in 25 years, a computer as powerful as today’s smartphones will be the size of a blood cell.” Ray Kurzweil Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  34. 34. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  35. 35. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein kurzweilai.net Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  36. 36. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein 2030 2015 Now Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  37. 37. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Wolfram Alpha Computational Knowledge Engine Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  38. 38. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Wolfram Alpha Computational Knowledge Engine Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  39. 39. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  40. 40. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  41. 41. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein NASA Evolvable Software -Simulated Darwinian evolution used to evolve software to design and configure hardware. -Algorithms developed are incomprehensible to human designers (but they work). Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  42. 42. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein BigDog -All terrain robot Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  43. 43. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Summary -Design is at the center of cultural change. -Designers becoming strategists, directors, facilitators. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  44. 44. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein -Engineers drive change from 10,000 meter vantage point -Designers needed for the two meter perspective. Design Matters Strategy Principles Facilitators New Designer Singularity Beyond
  45. 45. Horizon Projects 2030 Design 2010, Workshop Singularity Not You Cannot 2029Communicate Tom Klinkowstein “We are called upon to be architects of the future, not its victims.” Buckminster Fuller Design Matters Principles New Designer Beyond
  46. 46. Horizon Projects 2030 Design 2010, Workshop Singularity Not You Cannot 2029Communicate Tom Klinkowstein Sources: Boston Dynamics, BigDog - The Most Advanced Rough- Terrain Robot on Earth, bostondynamics.com/ robot_bigdog.html Chastain, Cindy, Experience Themes or How a Storytelling Method Can Help Us Unify Teams and Create Better Products, Boxes and Arrows, 4/2010, boxesandarrows.com/view/ experience-themes Kurzweil, Ray, A University for the Coming Singularity, TED conference, Long Beach, California, 2/2009 Design Matters Principles New Designer Beyond
  47. 47. Horizon Projects 2030 Design 2010, Workshop Tom Klinkowstein Thank You

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