Professional Skin Care 2010: Japan Market Analysis and Opportunities The economic downturn in Japan results in three successive years of decline for the professional skin care market in Japan, and sales decline by a marginal 0.1% in 2010.

1. Professional Skin Care 2010:
Japan Market Analysis and Opportunities
Fact Sheet
Manufacturers’ Sales of Professional Skin Care Products
in Japan by Purchase Channel, 2005 to 2010
JPY Billion
60
50
The Market
40
The economic downturn in Japan results in three 30
successive years of decline for the professional skin care
20
market in Japan, and sales decline by a marginal 0.1% in
2010. 10
0
2005 2006 2007 2008 2009 2010
Retail stores Medical care providers
p Spas
p Beauty institutes and salons
y
Manufacturers’ Sales of Professional Skin Care Products
in Japan b Product T
i J by P d t Type, 2010
Masks and peels Moisturizers
Lip treatments
Sales by Product Category Eye treatments
Throat/neck
Moisturizers and specialty treatments and serums, with a treatments
high proportion of anti-aging products, are the two largest
Specialty
product categories in the market. Hand and body treatments and
products serums
Cleansers and
toners
Manufacturers’ Sales of Professional Skin Care Products
in Japan by Purchase Channel, 2009 and 2010
Sales JPY Million
40,000
35,000
Channels of Distribution
30,000
Beauty institutes and salons traditionally dominate the 25,000
25 000
professional skin care market in Japan. Sales through the
20,000
two largest channels, beauty institutes and spas, decline in
15,000
15 000
2010.
10,000
5,000
0
Beauty i tit t
B t institutes Spas
S Medical
M di l care Retail t
R t il stores
and salons providers
2009 2010
Manufacturers’ Sales Share for Leading Professional Skin Care
Brands in Japan, 2010
Competitive Landscape Guinot
Mary Cohr
Germaine de
The Japanese market is highly fragmented in terms of the Capuccini
number of players. The top-two brands, Guinot and Mary Environ
Cohr are marketed by the French marketer, Guinot. Institut
Esthederm
All other
www.KlineGroup.com
Report #Y562L | © 2011 Kline & Company, Inc.