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Professional Hair Smoothing Treatments Brochure

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This report provides a deep dive into the professional straightening and smoothing treatments market featuring keratin. Professional Hair Smoothing Treatments focuses particularly on recently popular …

This report provides a deep dive into the professional straightening and smoothing treatments market featuring keratin. Professional Hair Smoothing Treatments focuses particularly on recently popular Brazilian and keratin treatments.

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  • 1. Topics covered: n Market size and dynamics: how large is the keratin smoothing market, how fast has it evolved and why, how big is it compared to other smoothing/straightening products? n Popularity of keratin smoothing across different regions: have these treatments been broadly accepted by salon goers across the globe or not and why? n Key trends: what is driving innovation, what are the hottest ingredients, and what are the new product launches focused on? n Regulatory developments: what are the issues related to the use of formaldehydrate, and how has it affected legal framework in different countries? n Competitive landscape: how is the competitive landscape structured in different regions, which are largest players on the market, and what solutions do they offer? n The future: what are the opportunities and challenges, and what is the expected growth and its drivers/inhibitors on key country markets? Reasons to Buy this Report n To understand this emerging product category to be able to identify opportunities and gaps. n To learn more about the companies that compete on this market, their products, and development. n To understand the growth perspectives in different regions. Report Contents Market overview, dynamics, and key regional characteristics n Market size and dynamics n Regional dynamics and key characteristics n Key trends and ingredients n Outlook Competitive landscape n Key characteristics of competitive environment in each region n Brand snapshots Report #F0912 | © 2013 Kline & Company, Inc. www.KlineGroup.com Professional Hair Smoothing Treatments Report providing a deeper dive into the professional straightening and smoothing treatments market featuring keratin. This report focuses particularly on recently popular Brazilian and keratin treatments. Each report in the Kline FlashPoint Series explores an emerging industry issue or market development. Forward-looking and rich in insights and recommendations, they are designed to help executives develop timely strategies to maximize business opportunities. Kline is a worldwide consulting and research firm dedicated to providing the kind of insights and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.