Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities
 

Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities

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Learn more about the market for personal care products targeted to men and women, such as Hispanics, Asians, African-Americans, and other people of color. This study includes a detailed analysis of ...

Learn more about the market for personal care products targeted to men and women, such as Hispanics, Asians, African-Americans, and other people of color. This study includes a detailed analysis of the 10 key brands in the multicultural cosmetics and toiletries market.

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    Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Document Transcript

    • Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities is an analysis of the market for personal care products targeted to Hispanics, Asians, African-Americans, and other people of color. Together, these groups already account for over one- third of the U.S. population, and their spending power is rising faster than the U.S. average. The research addresses questions such as: n What is the market size of cosmetics and toiletries brands targeted at Asians, African-Americans, and/or Hispanics? n What ethnic skin care and ethnic hair care brands are the most popular? n What segments of the multicultural beauty market are gaining in importance? n What are the opportunities for personal care marketers? Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities 1st Edition To Be Published 2nd Quarter 2014 Base Year: 2013 Consumer Products In-Depth Report Series Report #Y746 | © 2013 Kline & Company, Inc. www.KlineGroup.com
    • Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Report #Y746 | © 2013 Kline & Company, Inc.www.KlineGroup.com Report Scope Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities provides subscribers with an analysis of market size, competitive landscape, and trends in beauty and grooming among the men and women who make up the one-third of the U.S. population that is non-Caucasian. The market is defined as hair care, skin care, makeup, and toiletries products marketed mostly to “people of color,” such as African-Americans, Asians, Hispanics, Native Americans, other non-Caucasians, and mixed-race people. Product classes and categories included in the research are as shown in Table 1. Key Benefits This report enables subscribers to identify the opportunities in this dynamic and fast-growing market segment. Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities provides subscribers with competitive intelligence on the key players in the multicultural arena. The report enables subscribers to: n Assess the multicultural beauty and grooming market n Inform decisions on business opportunities and marketing/sales plans n Identify potential strategic alliances, acquisition candidates, and/or customers n Augment business plans with reliable insights and data The information and insights offered enables subscribers to exploit business opportunities by focusing on: n Market size and growth n Product trends and innovations n Profiles of the key brands n Competitive landscape n Future outlook Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report. Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities is available through a Web- based format for easy access anywhere in the world.
    • Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Report #Y746 | © 2013 Kline & Company, Inc.www.KlineGroup.com 1. Introduction This section will describe the format, scope, approach, and methodology of the report. 2. Industry Overview This section will summarize the results, including: n Key lessons learned n Market size and growth n Industry trends and development n Up-and-coming brands n Major brands n Outlook to 2018 3. Product Class Summaries For each of the product classes listed in Table 1, the follow- ing information will be provided: n Market trends n Important brands n Manufacturers’ sales and growth in 2013 4. Competitive Landscape After an overview of the competitive landscape describing the performance brands and other features, this chapter will analyze 10 key brands in the multicultural cosmetics and toi- letries market with the following details, as suggested in Table 2: n Brand and parent company overview n Manufacturer’s sales and growth in 2013 n Product offerings n Distribution n Marketing activities n Outlook to 2018 5. African-American Market Given the unique formulating requirements, and the number of products marketed specifically to people of African descent, this section of the report breaks out sales and growth of the entire U.S. market for beauty and grooming products targeted at African-Americans. Tentative Report Contents
    • Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities Report #Y746 | © 2013 Kline & Company, Inc.www.KlineGroup.com Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline's professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including, wax producers, de-oilers, end users, technology and catalyst companies, natural gas producers, and trade associations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will comprise the bulk of the overall research methodology for this report. In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product literature and price lists, a search of recent trade and technical literature, Internet sources, and analysis of statistical data from government, industry, and trade associations and agencies. Partnering with multicultural beauty and grooming online retailer EnchantedLife.com, and by conducting unstructured interviews with the marketers in the segment, Kline & Company is able to provide deep insights into the dynamic and unique Hispanic, African-American, and Asian beauty and grooming markets. Kline Credentials Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. Kline's research and consulting services extend across the entire personal care value chain. Our solutions have helped clients develop better ways to create and profit from new business opportunities, respond to competitive and economic threats, improve productivity, achieve sustainable growth, and optimize performance. Kline provides clients with facts, forecasts, and recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Kline's market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Kline's other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. Recently published or in-progress research for the Consumer Products industry includes: n Cosmetics & Toiletries USA n Multicultural Consumer Insights: U.S. Beauty and Grooming Products n Salon Hair Care Global Series n Natural Personal Care Global Market Brief North America +1-973-435-3407 Europe +32-2-770-4740 Japan +81-3-3242-6277 China +86-21-5292-5353 India +91-124-4546-100 Latin America +55-11-3079-0792