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Inside the Minds of Natural Consumers: ...
Inside the Minds of Natural Consumers:
Consumer Insights of Natural Home and Personal Care
To Be Published 2nd Quarter 2013
Base Year: 2012
With terms like “natural” and “organic” being used on so many consumer products
sold across all channels, it is important for manufacturers to understand what
consumers think about the labels and the concepts behind them. The market for
natural personal care products and for natural home care products has seen
exciting growth and attention, which has led many players—large, small, and inbetween—
to vie for share. In this crowded marketplace, marketers can stand out
by understanding consumers’ perceptions about natural products.