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Home Fragrances: U.S. Market Analysis and Opportunities …

Home Fragrances: U.S. Market Analysis and Opportunities
Data released: 1st qtr. 2012
Published: May 2012
Base Year: 2011
comprehensive analysis of the U.S. home fragrances market, focusing on key trends, developments, opportunities, and providing information on:

Fragrance trends and new product activity
Market size and company shares
Brand sales
Retail distribution
Five-year forecasts
Featuring an interactive online database

Published in: Business, Health & Medicine

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  • 1. Consumer ProductsIn-Depth Report Series and Interactive Database Service Home Fragrances: U.S. Market Analysis and Opportunities Published since 1996 Published May 2012 Base Year: 2011 A comprehensive analysis of the U.S. home fragrances market, focusing on key trends, developments, opportunities, and providing information on: Fragrance trends and new product activity Market size and company shares Brand sales Retail distribution Five-year forecasts www.KlineGroup.com Report #Y324Q | © 2012 Kline & Company, Inc.
  • 2. Home Fragrances:U.S. Market Analysis and Opportunities Report Scope Home Fragrances: U.S. Market Analysis and Opportunities provides subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data will be provided for the overall market, at the category level, and by company and brand. Each of the five product categories covered in this report are analyzed along the following dimensions: Category developments Five-year historical sales Category size and growth for 2011 New product activity and fragrance trends Private-label sales Leading marketers Retail distribution Five-year forecasts through 2016 Key Benefits This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. The report enables the subscriber to: Understand their position in the overall market Augment business plans with highly reliable insights and data Quantify market sales by purchase channel Track growth segments within key product categories Identify potential strategic alliances, acquisition candidates, or customers Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world. Database content Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to- use online database, with the following capabilities: Search capabilities by company, brand and product category Flexible search options Subtotaling abilities Easy access and downloading of sales, market shares, growth rates, and forecasts www.KlineGroup.com Report #Y324Q | © 2012 Kline & Company, Inc.
  • 3. Home Fragrances:U.S. Market Analysis and Opportunities Report Contents 1. INTRODUCTION Historical manufacturers’ sales for 2006 through 2011 New product and fragrance trends 2. EXECUTIVE SUMMARY Competition, including sales by company and brand for 2010 and 2011 This chapter provides an overview of key industry statistics Private-label activity and trends including: Retail outlet breakdowns for 2010 and 2011 Total industry size and growth Promotional activity Market drivers Outlook to 2016 Category and channel sales breakdown Key lessons learned 4. COMPANIES Challenges and opportunities Profiles are presented for the marketers of home fragrance Outlook to 2016 products listed in Table 2. Each profile includes: 3. PRODUCTS Overview Corporate sales Profiles are provided for each of the product categories listed Product offerings in Table 1. Information provided in each category profile Home fragrance sales for 2010 and 2011 includes: Outlook and assessment Category development Sales data at the manufacturers’, retail, and unit levels for 2011 Table 1: Product Categories Candles Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.) Home fragrance oils, wax melts, and fragrance lamps Room sprays Specialty products-a a- Includes potpourri, incense, scented ceramics, sachets, etc. Table 2: Major Companies Profiled www.KlineGroup.com Report #Y324Q | © 2012 Kline & Company, Inc.
  • 4. Home Fragrances:U.S. Market Analysis and Opportunities Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Klines market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Klines professional staff of industry experts conducted in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including home fragrance product manufacturers and marketers, distributors and suppliers, key retailers, public relations executives, and other direct influencers on brand and supplier purchase decisions. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research represents the bulk of our research efforts. In addition, this analysis is supplemented by secondary research drawn from the review of suppliers product literature and price lists; a search of recent trade and technical literature; Internet sources; and analysis of statistical data from government, industry, and trade associations and agencies. Kline Credentials Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies Recently published or in-progress research for find a clear path to success. The firm has served the management the Consumer Products industry includes: consulting and market research needs of organizations in the Cosmetics & Toiletries chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. Professional Skin Care: Multi-Region Series Klines research and consulting services extend across the entire Beauty Retailing USA cosmetics and toiletries industry. Our solutions have helped Salon Hair Care: Global Series clients develop better ways to create and profit from new business Male Grooming Products: Global Market opportunities, respond to competitive and economic threats, Brief improve productivity, achieve sustainable growth, and optimize performance. Kline provides clients with facts, forecasts, and recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 www.KlineGroup.com Report #Y324Q | © 2012 Kline & Company, Inc.