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As the results of the 2010 U.S. Census are being released in phases over 2011, 2012, and
2013, major shifts in the American population are coming to light. The U.S. population
stood at 308.7 million in 2010, up by 9.7% from 281.4 million in 2000. While the
country’s population has always consisted of diverse ethnicities and races, Hispanics and
Asians have emerged as particularly fast-growing demographics.
According to an analysis of the 2010 U.S. Census data, the Hispanic population in the United States is growing more quickly and dramatically than previously estimated. To better understand the impact that a rapidly-growing Latino population is having on consumer products consumption, Kline has introduced the first report of the Consumer Segmentation Series, Hispanics in the United States - Influences on Consumer Products Consumption, Outlook to 2020.The report features a consumer research.