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Hispanics in the United States: Influences on Consumer Products Consumption, Outlook to 2020 Brochure
 

Hispanics in the United States: Influences on Consumer Products Consumption, Outlook to 2020 Brochure

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As the results of the 2010 U.S. Census are being released in phases over 2011, 2012, and ...

As the results of the 2010 U.S. Census are being released in phases over 2011, 2012, and
2013, major shifts in the American population are coming to light. The U.S. population
stood at 308.7 million in 2010, up by 9.7% from 281.4 million in 2000. While the
country’s population has always consisted of diverse ethnicities and races, Hispanics and
Asians have emerged as particularly fast-growing demographics.

According to an analysis of the 2010 U.S. Census data, the Hispanic population in the United States is growing more quickly and dramatically than previously estimated. To better understand the impact that a rapidly-growing Latino population is having on consumer products consumption, Kline has introduced the first report of the Consumer Segmentation Series, Hispanics in the United States - Influences on Consumer Products Consumption, Outlook to 2020.The report features a consumer research.

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    Hispanics in the United States: Influences on Consumer Products Consumption, Outlook to 2020 Brochure Hispanics in the United States: Influences on Consumer Products Consumption, Outlook to 2020 Brochure Document Transcript

    • Kline & Company, Inc. www.KlineGroup.com As the results of the 2010 U.S. Census are being released in phases over 2011, 2012, and 2013, major shifts in the American population are coming to light. The U.S. population stood at 308.7 million in 2010, up by 9.7% from 281.4 million in 2000. While the country’s population has always consisted of diverse ethnicities and races, Hispanics and Asians have emerged as particularly fast-growing demographics. According to an analysis of the 2010 U.S. Census data, the Hispanic population in the United States is growing more quickly and dramatically than previously estimated. To better understand the impact that a rapidly-growing Latino population is having on consumer products consumption, Kline has introduced the first report of the Consumer Segmentation Series, Hispanics in the United States - Influences on Consumer Products Consumption, Outlook to 2020. The Hispanic market in the United States is a dynamic and complex segment composed of multiple groups of distinct cultures. Even though some broad statements can be made to describe the general Hispanic population, such as the very young median age and large family size, above all, it must be understood that the term Hispanic or Latino does not universally, adequately, and accurately describe one group of people. Within each demographic report, Kline examines the shifting demographic composition of a given group, encompassing typical family structure, largest age groups and shopping habits, and analyses of the implications and possibilities afforded for consumer product consumption. To further complement the analysis, consumer research has been undertaken to ascertain types of personal care products used, brands preferred, and the purchasing habits of the segment. Report Contents This FlashPoint report enables marketers to target specific consumer segments by understanding the multifaceted influences that motivate purchase decisions. Population growth Media usage Shopping habits Age groups Population distribution National origins Family structure Kline & Company, Inc. www.KlineGroup.com Kline Consumer Segmentation Series Hispanics in the United States: Influences on Consumer Products Consumption, Outlook to 2020 Each report in the Kline FlashPoint Series explores an emerging industry issue or market development. Forward-looking and rich in insights and recommendations, they are designed to help executives develop timely strategies to maximize business opportunities. Kline is a worldwide consulting and research firm dedicated to providing the kind of insights and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com. Education Income and employment Other influences on Hispanic consumption behavior Marketing to Hispanics Consumer research: 1. Usage of certain personal care categories 2. Brand preferences 3. Where they shop for personal care products