Hair Appliances 2012 Global Market Brief - Brochure


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Hair Appliances 2012:
Global Market Brief
1st Edition
To Be Published 3rd Quarter 2012
Base Year: 2012

A robust analysis of the market for hair care appliances focusing on
key trends, developments, challenges, and business opportunities.

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Hair Appliances 2012 Global Market Brief - Brochure

  1. 1. Consumer ProductsIn-Depth Report Series Hair Appliances 2012: Global Market Brief 1st Edition To Be Published 3rd Quarter 2012 Base Year: 2012 Regional Coverage A robust analysis of the market for hair care appliances focusing on key trends, developments, challenges, and business opportunities, Asia and addressing such issues as: Europe Latin America What is the size of the hair appliance market? North America What are the key trends and emerging technologies? Who are the market leaders? What are the most popular types of hair appliances? Which regions are growing the fastest? What are the opportunities in this market? Report #Y724 | © 2012 Kline & Company, Inc.
  2. 2. Hair Appliances 2012:Global Market Brief Report Scope Hair Care Appliances 2012: Global Market Brief will provide subscribers with an analysis of industry trends and developments, market size and growth, product and technological trends, brand profiles, and competitive forces within the global hair appliances market. This report will cover hair care appliances for at-home use, as well as those used professionally in salons. The report will focus on powered appliances such as dryers/blowers, flat and curling irons, and so on. Non-powered tools, such as brushes and scissors, are excluded, as are electric razors/clippers. The analysis will take all channels of distri- bution into consideration. The analysis will be global in nature and will focus most heavily on the major markets of the United States, the Asian countries of China and Japan, and the European countries of France, Germany, Italy, Spain, and the United Kingdom. There will be some regional breakdowns and analysis, but this report will not contain in-depth details on each individual region/country. Key Benefits This market brief will enable subscribers to identify business opportunities by analyzing the dynamics in the hair care appliances market and understanding market growth factors, the competitive landscape, and future trends. Specifically, this report will assist subscribers by providing: An unbiased and comprehensive examination of the global hair care appliance market Market size and growth data and the key differences by region A perspective on the leading players, as well as the smaller, up-and-coming ones Insights into merchandising activities for these products An examination of business opportunities for personal care marketers and retailers Identification of potential acquisition, merger candidates, and strategic alliances Subscribers also receive one day of consultation with members of the research team. This time can be used for strategic planning assistance or to explore specific information, which might not be covered in this report. Report #Y724 | © 2012 Kline & Company, Inc.
  3. 3. Hair Appliances 2012:Global Market Brief Tentative Report Contents 1. INTRODUCTION 3. COMPANY/BRAND PROFILES Brief profiles are provided for the key companies/brands that 2. EXECUTIVE SUMMARY market hair care appliance products, as listed in Table 2. A comprehensive review of the global market. The following Approximately 25 global and regional players will be assessed information will be assessed: in total. Information to be provided will include: Overview Key lessons learned Global manufacturers’ sales and growth Market sales and growth Product offerings Breakdowns by: Regional strength – Category (see Table 1) Marketing and merchandising activities – Region Distribution – Channel Outlook to 2017 Product trends Regional differences Competitive landscape Marketing activity Future outlook Table 1: Product Category Coverage Table 2: Representative List of Companies/ Brands to be Profiled Hair dryers/blowers Bio Ionic Hana Hair straighteners/flat irons Braun Helen of Troy (Revlon, Curling irons Chaoba BedHead, Tigi, Toni & Guy, Hot Hair setters/electric curlers Conair (Conair, Babyliss, Tools, Vidal Sassoon, Wigo) Jilbere, Plimatic, Rusk) Izunami Cricket Panasonic Elchim Parlux Farouk (Chi) Philips FHI Heat Remington Flyco Sedu Fox Shanghai POVOS Electric GHD Works Gold Banyan Solano Groupe SEB (Calor, Rowenta) T3 Micro HAI Tescom NOTE: List is tentative and subject to change based on charter subscriber input. Report #Y724 | © 2012 Kline & Company, Inc.
  4. 4. Hair Appliances 2012:Global Market Brief Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including hair care appliance manufacturers and marketers, distributors and suppliers, key retailers, public relations executives, and other direct influencers on brand and supplier purchase decisions. This approach has proved to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will represent the bulk of our research efforts; however, this analysis will be supplemented by secondary research drawn from the review of product literature, recent trade and technical literature, online sources, and analysis of statistical data from government, industry, and trade associations and agencies. Salon and store checks will also be conducted. Kline Credentials Kline is a worldwide consulting and research firm dedicated to Recently published or in-progress research for the providing the kind of insight and knowledge that helps companies Personal Care industry includes: find a clear path to success. The firm has served the management consulting and market research needs of organizations in the Cosmetics & Toiletries chemicals, materials, energy, life sciences, and consumer products Salon Hair Care industries for over 50 years. At-home Skin Care Devices Beauty Marketing Klines research and consulting services extend across the entire Beauty Retailing energy industry value chain. Our solutions have helped clients develop better ways to create and profit from new business Competitor Cost Structures opportunities, respond to competitive and economic threats, Delivery Systems in Personal Care improve productivity, achieve sustainable growth, and optimize Natural Personal Care performance. Kline provides clients with facts, forecasts, and Professional Skin Care recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at, visit our website at, or contact us at any of our regional offices listed below. North America Latin America Europe Japan Asia India +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +81-3-3242-6277 +86-21-5292-5353 +91-124-4546-100 Report #Y724 | © 2012 Kline & Company, Inc.