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Women’s fragrances accounted for 71% of fragrance sales in 2012. Established scents and extension of key franchises remain the top sellers and largest growers in this prestige segment, while scents targeted to the younger demographic help drive category growth.
What is the market size for fragrances products? How do sales compare in the mass, luxury, direct sales, and specialty trade classes? What innovations and new trends are occurring in the fragrances market? Find out with Kline's Fragrances Market in the United States report.