Your SlideShare is downloading. ×
Beauty Retailing U.S. Direct Marketing Brochure
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Beauty Retailing U.S. Direct Marketing Brochure

49

Published on

Did you know that e-commerce continues to be the biggest growth driver for the direct marketing purchase channel? …

Did you know that e-commerce continues to be the biggest growth driver for the direct marketing purchase channel?

What makes this the fastest growing channel? How are mainstream marketers using the channel? What does the future hold? Find out with Beauty Retailing Direct Marketing - a comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
49
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. www.KlineGroup.com © 2013 Kline & Company, Inc. www.KlineGroup.com A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is provided for 27 product categories. E-commerce continues to be the biggest growth driver for this channel, increasing at a CAGR of 26.0% between 2005 and 2010 and now accounts for the second largest portion of the direct marketing cate- gory, after person-to-person. This report will address: I What makes this the fastest growing channel? I How are mainstream marketers using the channel? I What is the role of flash/private sales websites in the channel? I What does the future hold? Beauty Retailing Through U.S. Direct Marketing Base Year: 2012 Table of Contents: CHANNEL DEVELOPMENTS: A brief summary of market activity and key trends that affected the channel during the past five years. TOTAL TRADE CLASS SALES: A review of overall purchase channel sales and a description of subclasses within the channel. SALES BY SUBCLASS: An overview of sales, developments, and key trends in the channel’s subclasses. OUTLOOK: A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on issues and trends likely to influence the performance of the channel and its various categories in the future.

×