Consumer ProductsIn-Depth Report Series          Beauty Marketing 2011:          U.S. Promotional Activities and Strategie...
Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment   Report Scope   Beauty Marketing 2011: U.S. P...
Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment  Report Contents  1.   INTRODUCTION           ...
Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment   Methodology   Kline is unmatched in our abil...
Beauty Marketing 2011:U.S. Promotional Activities and Strategies AssessmentOrdering Information & ContractThe standard sub...
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Beauty Marketing 2011 US Promotional Activities and Strategies Assessment - Brochure

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Beauty Marketing 2011:
U.S. Promotional Activities and Strategies Assessment
Published March 2012
Base Year: 2011

A comprehensive analysis of the changing face of beauty marketing in
the United States for personal care products focusing on key trends,
developments, changes, challenges and business opportunities.

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Beauty Marketing 2011 US Promotional Activities and Strategies Assessment - Brochure

  1. 1. Consumer ProductsIn-Depth Report Series Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment 1st Edition Published March 2012 Base Year: 2011 A comprehensive analysis of the changing face of beauty marketing in the United States for personal care products focusing on key trends, developments, changes, challenges and business opportunities, and addressing such issues as: Types of marketing approaches major beauty marketers are employing How beauty companies and brands are connecting with their customers Beauty marketing best practices New trends in social media and relation to the marketing mix Latest trends in sampling, mobile marketing, and viral marketing Use of special events and sponsorships www.KlineGroup.com Report #Y701 | © 2012 Kline & Company, Inc.
  2. 2. Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment Report Scope Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment provides subscribers with a detailed analysis of industry marketing trends and developments for the personal care industry in general and for key beauty brands. The study focuses on these industry trends and developments, as well as: Marketing trends relative to the personal care industry Understand how marketing methods have changed over the past few years The rise of social media, how it is changing the landscape of the beauty marketing, and how to integrate with traditional media In-depth profiles of the marketing activities of the major beauty brands Marketing and promotional best practices for the beauty industry How beauty companies are creating traffic and leads Key Benefits This report enables subscribers to exploit business opportunities by understanding what is happening in the fast changing marketing arena. Specifically, this report assists subscribers by providing: A highly reliable and independent assessment of marketing activities employed by beauty firms An unbiased appraisal of emerging marketing techniques Competitive intelligence for use in benchmarking What new marketing methods have consumers been receptive to and why www.KlineGroup.com Report #Y701 | © 2012 Kline & Company, Inc.
  3. 3. Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment Report Contents 1. INTRODUCTION 4. BRAND PROFILES For each of the brands listed in Table 2, the report provides 2. EXECUTIVE SUMMARY information on its changing marketing approach relative to the Key trends marketing methods listed in Table 1. Challenges and opportunities Brand marketing background Industry cost structures for marketing and promotional Review of overall marketing mix expenditures New developments Key lessons learned Examples of 2010-2011 marketing initiatives Appraisal 3. MARKETING METHODS The following information is provided for each of the marketing methods segment listed in Table 1. Recent history and use of method New trends and developments Importance and relation to marketing mix Examples of what brands are doing Appraisal and expected future trends Table 1: Marketing Methods Profiled Table 2: Brands Profiled Advertising Avon Gillette Blogs Axe Lancôme Coupons/price promotions/rebates Bare Escentuals MAC Direct marketing Bath & Body Works Maybelline Events/publicity/philanthropy The Body Shop Neutrogena In-store marketing Burts Bees Olay Internet/websites Clinique Old Spice Mobile marketing Cover Girl Pantene Sampling Crest Proactiv Social media Dove Redken Videos Estée Lauder www.KlineGroup.com Report #Y701 | © 2012 Kline & Company, Inc.
  4. 4. Beauty Marketing 2011:U.S. Promotional Activities and Strategies Assessment Methodology Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Klines market analysis approach relies heavily on primary research, employing the use of telephone interviews to capture insights and information from a wide range of industry experts and opinion leaders including personal care manufacturers and marketers, distributors and suppliers, key retailers, public relations and advertising executives, and other direct influencers on marketing and promotional decisions. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. The analysis is supplemented by a thorough review of secondary research drawn from marketing literature, brand websites, samples, special events, magazine advertisements, collection of coupons, industry blogs, recent trade articles, social media, and other internet sites. The cost structure and expenditure information is drawn from Klines latest edition of Personal Care: U.S. Competitor Cost Structures. Kline Credentials Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies Recently published or in-progress research for the find a clear path to success. The firm has served the management Consumer Products industry includes: consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products Cosmetics & Toiletries industries for over 50 years. Beauty Retailing Klines research and consulting services extend across the entire Natural Personal Care personal care industry value chain. Our solutions have helped clients develop better ways to create and profit from new business Personal Care: U.S. Competitor Cost Structures opportunities, respond to competitive and economic threats, Professional Skin Care improve productivity, achieve sustainable growth, and optimize performance. Kline provides clients with facts, forecasts, and Salon Hair Care recommendations based solidly on the realities of the market. Our market research reports and services are designed to provide subscribers with a deeper understanding of their markets, an outlook for their business, and accurate information about their competitors. Our clients tell us they often use Klines market research to validate their own internal analysis, and many clients rely on Kline reports as their most critical source of information. For more information about this study or Klines other services, e-mail us at sales@klinegroup.com, visit our website at www.KlineGroup.com, or contact us at any of our regional offices listed below. North America Latin America Europe China India Japan +1-973-435-3407 +55-11-3079-0792 +32-2-770-4740 +86-21-5292-5353 +91-124-4546-100 +81-3-3242-6277 www.KlineGroup.com Report #Y701 | © 2012 Kline & Company, Inc.
  5. 5. Beauty Marketing 2011:U.S. Promotional Activities and Strategies AssessmentOrdering Information & ContractThe standard subscription includes: Unlimited enterprise-wide online access to contents via MyKline.com 1 day of consultation time to be used within six months of the Downloadable PDF files of contents via MyKline.com publication date Direct access to the project teamPrices do not include sales tax. (NJ add 7% sales tax on hard copy purchase only.) Ground shipping within the contiguous U.S. is included in the subscriptionprice. Overnight and international shipping are available for an additional fee and will be added to the total amount. This study is available by subscriptiononly. Once the study is launched, you will be invoiced for the full amount, payable within 15 days upon receipt of the invoice. Expenses related to any travelmade at the request of the subscriber are to be reimbursed by the subscriber. Subscription price US$ 12 000 Hard copies: ______ @ US$ 500 each = Subtotal NJ add 7% sales tax on hard copy purchase only TOTAL NOTE: All prices in U.S. funds.An authorized signature agreeing to the subscription terms below is necessary to confirm your order.We agree that, for a period of three years after its date of issue, we will: (1) restrict its circulation to employees of our corporation, to subsidiaries and jointventures in which our corporation holds more than a 50 percent interest, or to any parent organization that holds more than a 50 percent interest in ourfirm; (2) use all reasonable precautions to prevent the disclosure of its contents to any other persons or organizations. We may however use or disclose anyinformation in this report that is public knowledge, that was already in our possession before receipt of the report, or that comes to us from third partiesindependently of this report. Kline & Company, Inc. similarly agrees that it will use all reasonable precautions to prevent the disclosure of the contents ofthis report to any person or organizations other than subscribers for three years after its date of issue. We understand that this agreement is fully bindingon the corporation and non-cancelable. We have completed and signed this subscription agreement. Please indicate your acceptance of this subscription by countersigning and returning one copy for our files. Send invoices to: COMPANY NAME SIGNATURE DATE TITLE NAME ADDRESS TITLE E-MAIL E-MAIL PHONE PURCHASE ORDER # Shipping address (if different than billing address): Kline use only: NAME ACCEPTED TITLE SIGNATURE ADDRESS NAME TITLE E-MAIL DATE METHOD OF PAYMENT: Send invoice Card #: Exp. Date: Name (as it appears on credit card): Fax the signed agreement to +1-973-435-3395 Signature (for credit card authorization): or e-mail to orders@klinegroup.com www.KlineGroup.com Report #Y701 | © 2012 Kline & Company, Inc.

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