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Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
Marketing to HCPs - Digital Pharma East
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Marketing to HCPs - Digital Pharma East

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The introductory slides from the Marketing to HCPs stream at Digital Pharma East.

The introductory slides from the Marketing to HCPs stream at Digital Pharma East.

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    • 1. Why are you talking to me? I’m busy.
    • 2. Marketing to HCPs Attention scarcity in the modern age
    • 3. Difficult conversations come with the territory for HCPs. Only materials that are easy and helpful will make it here.
    • 4. Content is consumed between patient consults.
    • 5. Peer to peer is your strongest recommendation, and can be anything from conversation to formal talks.
    • 6. Physical access is difficult and becoming harder.
    • 7. “Look, I believe you know your product better than anyone, but I also think you’re biased.”
    • 8. THE HCP MARKET powered by Some selected HCP-related quotes from stories in the Klick Wire since August, 2013
    • 9. THE HCP MARKET powered by • 19% of Oncologists allow reps unrestricted access • 50% want contact when there is news • "[Marketers] now get to be in the exam room," he said, although, "it's pretty easy to get yourself thrown out." • 4,400 entries of peer-reviewed data on mHealth evidence • Free Samsung tablets for attendees of Transcatheter Cardiovascular Therapeutics (TCT) without Sunshine Act reporting • 84% of US consumers want full access to EHR
    • 10. THE HCP MARKET powered by • Pharmacists, on average, fill 254 prescriptions, and make 4.8 Rx and 7 OTC recommendations per day • 88% provide adherence resources • 48% are spending more time on patient education than two years ago • 30% provide digital adherence resources • 64% agree that patient outcomes are a priority for the next 1-2 years • 62% of respondents prefer email the most as a method of communication • 66% of HCPs are interested in education materials
    • 11. THE HCP MARKET powered by • 51% of Americans would visit pharma-sponsored websites after receiving a diagnosis • 42% of patients are referred to pharma websites by their physician • Many doctors say the increased disclosures are making them rethink their relationships with industry, citing concerns about privacy and accuracy • • • • 100% of HCPs use a computer 86% use a smartphone 53% use a tablet 47% use all three (digital omnivore)
    • 12. THE HCP MARKET powered by • 82% would recommend apps to patients, a boost to the "prescribed app" movement • Laptop: 100% • Smartphone: 94% • Tablet: 85% • Digital omnivore: 82% • The mobile health market will grow by 61% to reach $26 billion by 2017, according to firm research2guidance • 515 million wearable sensors will be shipped globally by 2017, up from 107 million in 2012, according to firm ON World
    • 13. Don’t take it personally, but I’m busy. Come back when you have new information.
    • 14. All data in this deck appeared in Klick Wire mailings since August 1, 2013. Links available upon request: Brad Einarsen, Writer, Editor, and Chief bottle washer •beinarsen@klick.com •416-459-9091

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