Digital Pharma West (DPW) took place from June 23 through 27 in Burlingame, California. With over 300 attendees and 30 presentations, DPW has quickly become the most popular pharma marketing and networking event on the West Coast.
With another year of digital experience for pharma brands and marketing agencies, DPW presentations focused on the now what of digital, with sessions exploring new ways to effectively engage HCP and consumer audiences through mobile, digital and social channels. Communicating with digitally savvy and constantly connected audiences is placing increasing pressure on pharma brands to deliver innovative and relevant brand experiences—DPW speakers explored these challenges with case studies revealing new learnings and best practices.
This presentation summarizes DPW session insights, collected in the following categories—mobile, patient, HCP and the healthcare delivery system—with presentation references concluding each section.