Crowdfunding
Funding Innovation and growth of SMEs
Ronald Kleverlaan
CEO & Crowdfunding expert @ WEBclusive
co-founder and Vice chair European
Crowdfunding Network
Expert ad...
Crowdfunding

Crowdfunding
“Lenten” concert Mozart -1784
Statue of Liberty - 1885
Statue of Liberty - 1885
Marillion - 1997
Rise of crowdfunding platforms - 2006
5 million backers - $850 Million
5 million backers - $850 Million
5 million backers - $850 Million
5 million backers - $850 Million
Crowdfunding

=
Community Funding
Bank,VC or Fund

Business

Business

Business

Traditional Funding
Business

Business

Business

Business

Crowdfunding - Direct investment
Size of the market
Source: Massolution crowdfunding industry report 2012

$2,7 bn (81% growth) in 2012
50% donations // 50% investments
>450 platforms
Crowdfunding
Motivation to participate
Social, material or financial rewards
More then money
Market research and Marketing
Market research (pre-sales)
New online newspaper sold 18,000 subscriptions (1M euro)
Market research and marketing
Startup raised 750.000 euro in several campaigns
Trends in crowdfunding
Civic crowdfunding
“Build your own city”
Clean energy projects
8,5 million euro raised by 7000 investors
Crowdfunding & traditional finance
$10 M pre-sales + $15 M Venture Capital
Growth of crowd Investing
99% of SMEs are using bank loans for growth
Locavesting
Financing local businesses by the local community
Key Take-Aways
Can fill investment gap (<1M euro) for SMEs
Crowdfunding = Community funding
Local for Local investments
He...
Let’s talk crowdfunding!
Ronald Kleverlaan
@kleverlaan
+31 628 254 452
ronald@webclusive.com

Crowdfunding Consultancy - w...
Upcoming SlideShare
Loading in …5
×

INSME - Crowdfunding webinar

799
-1

Published on

Slides

Published in: Economy & Finance, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
799
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
35
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

INSME - Crowdfunding webinar

  1. 1. Crowdfunding Funding Innovation and growth of SMEs
  2. 2. Ronald Kleverlaan CEO & Crowdfunding expert @ WEBclusive co-founder and Vice chair European Crowdfunding Network Expert advisor European Commission “Access to Risk Finance” Horizon2020 @kleverlaan Crowdfunding consultancy www.webclusive.com Association of European Crowdfunding Industry www.europecrowdfunding.org
  3. 3. Crowdfunding Crowdfunding
  4. 4. “Lenten” concert Mozart -1784
  5. 5. Statue of Liberty - 1885
  6. 6. Statue of Liberty - 1885
  7. 7. Marillion - 1997
  8. 8. Rise of crowdfunding platforms - 2006
  9. 9. 5 million backers - $850 Million
  10. 10. 5 million backers - $850 Million
  11. 11. 5 million backers - $850 Million
  12. 12. 5 million backers - $850 Million
  13. 13. Crowdfunding = Community Funding
  14. 14. Bank,VC or Fund Business Business Business Traditional Funding
  15. 15. Business Business Business Business Crowdfunding - Direct investment
  16. 16. Size of the market
  17. 17. Source: Massolution crowdfunding industry report 2012 $2,7 bn (81% growth) in 2012
  18. 18. 50% donations // 50% investments
  19. 19. >450 platforms
  20. 20. Crowdfunding Motivation to participate
  21. 21. Social, material or financial rewards
  22. 22. More then money Market research and Marketing
  23. 23. Market research (pre-sales) New online newspaper sold 18,000 subscriptions (1M euro)
  24. 24. Market research and marketing Startup raised 750.000 euro in several campaigns
  25. 25. Trends in crowdfunding
  26. 26. Civic crowdfunding “Build your own city”
  27. 27. Clean energy projects 8,5 million euro raised by 7000 investors
  28. 28. Crowdfunding & traditional finance $10 M pre-sales + $15 M Venture Capital
  29. 29. Growth of crowd Investing 99% of SMEs are using bank loans for growth
  30. 30. Locavesting Financing local businesses by the local community
  31. 31. Key Take-Aways Can fill investment gap (<1M euro) for SMEs Crowdfunding = Community funding Local for Local investments Helps attract other forms of financing More then Money: Market research & Marketing
  32. 32. Let’s talk crowdfunding! Ronald Kleverlaan @kleverlaan +31 628 254 452 ronald@webclusive.com Crowdfunding Consultancy - www.webclusive.com

×