Crowdfunding for musicians - Sorbonne University, Paris

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Masterclass crowdfunding at Sorbonne University, Paris

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  • Crowdfunding for musicians - Sorbonne University, Paris

    1. 1. Crowdfunding for Musicians
    2. 2. Ronald Kleverlaan Crowdfunding Evangelist & Entrepreneur founder Dutch Crowdfunding Roundtable & co-founder European Crowdfunding Network@kleverlaanConsultancy and development of crowdfundingplatformswww.webclusive.com
    3. 3. Consultancy and development of crowdfunding platformsRaised € 2.000.000 online donations (65% art & creative projects) 75% of crowdfunding projectsNetwork of crowdfunding consultants Owner of NINOX (First dedicated crowdfunding software)
    4. 4. Crowdfunding Crowdsourcing co-creation Where are we talking about?
    5. 5. Crowdsourcingtekst
    6. 6. Crowdfunding History
    7. 7. Current state of Crowdfunding
    8. 8. > 450 platforms
    9. 9. > 1 million campaigns
    10. 10. > 1,4 billion dollar in 2011 97% in Europe & US
    11. 11. 63% growth a yearFastest growth - Reward based
    12. 12. Examples Crowdfunding Creative Industry in Europe
    13. 13. How to run a successfulcrowdfunding campaign?
    14. 14. 1) Clear goal2) Urgency3) Know your crowd & engage them4) Marketing plan5) Right price / rewards6) Authenticity7) Work hard
    15. 15. Clear Goal
    16. 16. Sense of Urgency
    17. 17. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
    18. 18. Focus on your target group
    19. 19. Reaching The Crowd Friends, Family & Fans
    20. 20. Reaching The Crowd Friends, Family jj & Fans Friends of Friends
    21. 21. Reaching The Crowd Friends, Family jj & Fans Friends of Friends Unknown investors
    22. 22. Reaching The Crowd 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    23. 23. Reaching The Crowd 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    24. 24. Reaching The Crowd 25% 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    25. 25. Involve fans in campaign
    26. 26. Communication plan
    27. 27. Creative rewards
    28. 28. Eddy Terstall good rewards
    29. 29. No easy money - A lot of work
    30. 30. Authenticity
    31. 31. Crowdfunding SuccesCreate a compelling story & video Clear and feasible goal Keep on communicating Involve your fans Be transparant Work Hard
    32. 32. Happy crowdfunding!Ronald Kleverlaan @kleverlaanronald@webclusive.com www.slideshare.net/kleverlaan

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