Crowdfunding your Production
Ronald Kleverlaan  Crowdfunding Evangelist & Entrepreneur  founder Dutch Crowdfunding Roundtable &  co-founder European Cr...
Consultancy and development of          crowdfunding platforms   Raised € 2.000.000 online donations           (60% art & ...
Crowdfunding    History
Current state of Crowdfunding
> 450 platforms
> 1 million campaigns
> 1,4 billion dollar in 2011    97% in Europe & US
63% growth a yearFastest growth - Reward based
Examples Crowdfunding Creative      Industry in Europe
Crowdfunding in Asia
How to run a successfulcrowdfunding campaign?
1) Clear goal2) Urgency3) Know your crowd   & engage them4) Marketing plan5) Right price /   rewards6) Make it personal7) ...
Clear Goal
Sense of Urgency
Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
Focus on your target group
Involve fans in campaign
Communication plan
Reaching The Crowd       Friends,        Family        & Fans
Reaching The Crowd          Friends,           Family              jj           & Fans     Friends of Friends
Reaching The Crowd          Friends,           Family              jj           & Fans     Friends of Friends         Unkn...
Reaching The Crowd              50%          Friends,           Family              jj           & Fans     Friends of Fri...
Reaching The Crowd                     25%              50%          Friends,           Family              jj           &...
Reaching The Crowd                           25%                     25%              50%          Friends,           Fami...
Creative rewards
No easy money - A lot of work
Make it personal
Crowdfunding SuccesCreate a compelling story & video     Clear and feasible goal    Keep on communicating        Involve y...
Happy crowdfunding!Ronald Kleverlaan    @kleverlaanronald@webclusive.com    www.slideshare.net/kleverlaan
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
Crowdfunding - A new way of financing your production
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Crowdfunding - A new way of financing your production

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Presentation about Crowdfunding for the Federation for Asian Cultural Promotion at their conference in Solo, Indonesia.

"Every production needs financing. Some (local) governments offer loans or subsidies to artists and entrepreneurs, some people receive investments or gifts from friends and family, but in the current financial crisis it can be difficult to raise enough funding to finance your production.

Luckily a new way of funding is available: Crowdfunding. Crowdfunding is a collective effort to raise money (or resources) to realize a project that is started by other people or organizations. Instead of having one large funder, you have hunderds of funders who are also the ambassador of your project. Worldwide this is already used by millions of people and in 2011 $1,5 billion was raised through crowdfunding.

In this presentation I will discuss the concept of crowdfunding. How did it start? What type of crowdfunding business models are there and how do you crowdfund successfully? Can you use it for all projects and organizations? How does this change the way of working?

I will give an introduction into the world of crowdfunding. Using successful cases from the Art and Culture industry from the US, Europe and Asia, this presentation is interesting for everyone who want to know more about crowdfunding, whether you want to use crowdfunding for your own project or start a crowdfunding platform as an organization to help people in your network to raise funding."

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  • Transcript of "Crowdfunding - A new way of financing your production"

    1. 1. Crowdfunding your Production
    2. 2. Ronald Kleverlaan Crowdfunding Evangelist & Entrepreneur founder Dutch Crowdfunding Roundtable & co-founder European Crowdfunding Network@kleverlaanConsultancy and development of crowdfundingplatformswww.webclusive.com
    3. 3. Consultancy and development of crowdfunding platforms Raised € 2.000.000 online donations (60% art & creative projects)40% of crowdfunding market in Netherlands Network of crowdfunding consultants Owner of NINOX (First dedicated crowdfunding software)
    4. 4. Crowdfunding History
    5. 5. Current state of Crowdfunding
    6. 6. > 450 platforms
    7. 7. > 1 million campaigns
    8. 8. > 1,4 billion dollar in 2011 97% in Europe & US
    9. 9. 63% growth a yearFastest growth - Reward based
    10. 10. Examples Crowdfunding Creative Industry in Europe
    11. 11. Crowdfunding in Asia
    12. 12. How to run a successfulcrowdfunding campaign?
    13. 13. 1) Clear goal2) Urgency3) Know your crowd & engage them4) Marketing plan5) Right price / rewards6) Make it personal7) Work hard
    14. 14. Clear Goal
    15. 15. Sense of Urgency
    16. 16. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-
    17. 17. Focus on your target group
    18. 18. Involve fans in campaign
    19. 19. Communication plan
    20. 20. Reaching The Crowd Friends, Family & Fans
    21. 21. Reaching The Crowd Friends, Family jj & Fans Friends of Friends
    22. 22. Reaching The Crowd Friends, Family jj & Fans Friends of Friends Unknown investors
    23. 23. Reaching The Crowd 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    24. 24. Reaching The Crowd 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    25. 25. Reaching The Crowd 25% 25% 50% Friends, Family jj & Fans Friends of Friends Unknown investors
    26. 26. Creative rewards
    27. 27. No easy money - A lot of work
    28. 28. Make it personal
    29. 29. Crowdfunding SuccesCreate a compelling story & video Clear and feasible goal Keep on communicating Involve your fans
    30. 30. Happy crowdfunding!Ronald Kleverlaan @kleverlaanronald@webclusive.com www.slideshare.net/kleverlaan

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