Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipyme

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Crowdfunding presentation at the "Foro Colombiano de la Micro y Pequeña Empresa" in Colombia about the opportunities of crowdfunding for SMEs.

Agenda:
- History of crowdfunding
- Crowdfunding = Community Funding
- Different types of crowdfunding
- Market size and growth opportunity
- More then money

Website of conference: http://www.forosmipyme.com.co/

Published in: Economy & Finance, Business
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Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipyme

  1. 1. Crowdfunding A new way of financing SMEs
  2. 2. Ronald Kleverlaan CEO & Crowdfunding expert @ WEBclusive co-founder and Vice chair European Crowdfunding Network Expert advisor European Commission @kleverlaan Crowdfunding consultancy www.webclusive.com Association European Crowdfunding Industry www.europecrowdfunding.org
  3. 3. Agenda History of crowdfunding Crowdfunding = community funding Different types of crowdfunding Market size and growth opportunity More then Money
  4. 4. Crowdfunding Crowdfunding
  5. 5. “Lenten” concert Mozart -1784
  6. 6. Statue of Liberty - 1885
  7. 7. Statue of Liberty - 1885
  8. 8. Marillion - 1997
  9. 9. Start crowdfunding platforms - 2006
  10. 10. La Chèvre - started 2012
  11. 11. Funding Circle (UK) - $300 million
  12. 12. 5 million backers - $850 Million
  13. 13. Crowdfunding = Community Funding
  14. 14. Different types of Crowdfunding Donations, rewards, pre-sales, debt, equity
  15. 15. Donations
  16. 16. Rewards
  17. 17. Debt
  18. 18. Pre-sales
  19. 19. Equity
  20. 20. Market size
  21. 21. Source: Massolution crowdfunding industry report 2012 $2,7 bn (81% growth) in 2012
  22. 22. >450 platforms
  23. 23. World Bank: Market potential $96 billion 2025
  24. 24. More then money Market research, marketing and enables other financing
  25. 25. Market research Check need for product or service in pre-sales campaign
  26. 26. Market research (case) New online newspaper sold 18,000 subscriptions (1M euro)
  27. 27. Marketing Investors help you to promote your company
  28. 28. Marketing (Case) deal for 1 million led lights for Uganda
  29. 29. Access to other financing $10 M pre-sales campaign + $15 M Venture Capital
  30. 30. Trends in crowdfunding
  31. 31. Civic crowdfunding “Build your own city”
  32. 32. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
  33. 33. Clean energy projects Windcentrale: 7000 investors - 8,5 million euro
  34. 34. Key Take-Aways Big opportunity for funding of SMEs Pre-sales, debt and equity Crowdfunding = Community funding Investors are fans/ambassadors Helps attract other forms of financing Bank loans, grants, angel investments & Venture Capital More then Money Market research & Marketing
  35. 35. Let’s talk crowdfunding! Ronald Kleverlaan @kleverlaan +31 628 254 452 ronald@webclusive.com Crowdfunding Consultancy - www.webclusive.com

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