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Crowdfunding - A new way of financing SMEs in Colombia - #ForosMipyme

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Crowdfunding presentation at the "Foro Colombiano de la Micro y Pequeña Empresa" in Colombia about the opportunities of crowdfunding for SMEs. …

Crowdfunding presentation at the "Foro Colombiano de la Micro y Pequeña Empresa" in Colombia about the opportunities of crowdfunding for SMEs.

Agenda:
- History of crowdfunding
- Crowdfunding = Community Funding
- Different types of crowdfunding
- Market size and growth opportunity
- More then money

Website of conference: http://www.forosmipyme.com.co/

Published in: Economy & Finance, Business
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  • 1. Crowdfunding A new way of financing SMEs
  • 2. Ronald Kleverlaan CEO & Crowdfunding expert @ WEBclusive co-founder and Vice chair European Crowdfunding Network Expert advisor European Commission @kleverlaan Crowdfunding consultancy www.webclusive.com Association European Crowdfunding Industry www.europecrowdfunding.org
  • 3. Agenda History of crowdfunding Crowdfunding = community funding Different types of crowdfunding Market size and growth opportunity More then Money
  • 4. Crowdfunding Crowdfunding
  • 5. “Lenten” concert Mozart -1784
  • 6. Statue of Liberty - 1885
  • 7. Statue of Liberty - 1885
  • 8. Marillion - 1997
  • 9. Start crowdfunding platforms - 2006
  • 10. La Chèvre - started 2012
  • 11. Funding Circle (UK) - $300 million
  • 12. 5 million backers - $850 Million
  • 13. Crowdfunding = Community Funding
  • 14. Different types of Crowdfunding Donations, rewards, pre-sales, debt, equity
  • 15. Donations
  • 16. Rewards
  • 17. Debt
  • 18. Pre-sales
  • 19. Equity
  • 20. Market size
  • 21. Source: Massolution crowdfunding industry report 2012 $2,7 bn (81% growth) in 2012
  • 22. >450 platforms
  • 23. World Bank: Market potential $96 billion 2025
  • 24. More then money Market research, marketing and enables other financing
  • 25. Market research Check need for product or service in pre-sales campaign
  • 26. Market research (case) New online newspaper sold 18,000 subscriptions (1M euro)
  • 27. Marketing Investors help you to promote your company
  • 28. Marketing (Case) deal for 1 million led lights for Uganda
  • 29. Access to other financing $10 M pre-sales campaign + $15 M Venture Capital
  • 30. Trends in crowdfunding
  • 31. Civic crowdfunding “Build your own city”
  • 32. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
  • 33. Clean energy projects Windcentrale: 7000 investors - 8,5 million euro
  • 34. Key Take-Aways Big opportunity for funding of SMEs Pre-sales, debt and equity Crowdfunding = Community funding Investors are fans/ambassadors Helps attract other forms of financing Bank loans, grants, angel investments & Venture Capital More then Money Market research & Marketing
  • 35. Let’s talk crowdfunding! Ronald Kleverlaan @kleverlaan +31 628 254 452 ronald@webclusive.com Crowdfunding Consultancy - www.webclusive.com

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