Your SlideShare is downloading. ×
0
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Streamingmedia West 2007: Best Practices in Webcast Production
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Streamingmedia West 2007: Best Practices in Webcast Production

2,650

Published on

Streamingmedia West 2007 Session A102 Powerpoint slide deck. …

Streamingmedia West 2007 Session A102 Powerpoint slide deck.

"This session delves into the intricacies and best practices of live broadcasting over the Internet. From signal acquisition to encoding and server distribution, the session will detail the best practices for delivering a live Internet Webcast. Discover how to deconstruct a complex and rich live event down to its elemental parts, from hardware and software to the workflow and signal flow of the production. Industry experts and end-users will share experiences and guidelines to help you produce successful, high-quality Internet broadcasts."
Speakers (pictured left to right)
(Moderator) Joe Tripician, Director of Broadband Services, Medialink
Gordon Castle, SVP, Turner Broadcasting/CNN
Wayne Oates, Global Web Communications Manager, McDonald's Corporation
Larry Kless, Production Manager, Videoconferencing, Kaiser Permanente Northern California
Alan Richardson, Webcast Program Manager, Sprint Creative Media

Published in: Economy & Finance, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,650
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
47
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Best Practices For Webcasting Production <ul><li>Joe Tripician, Medialink </li></ul><ul><li>Alan Richardson, Sprint Creative Media </li></ul><ul><li>Gordon Castle, Turner Broadcasting / CNN </li></ul><ul><li>Wayne Oates, McDonald&apos;s Corporation </li></ul><ul><li>Larry Kless, Kaiser Permanente </li></ul>Streaming Media West, Session A102, November 6, 2007
  • 2. Low Cost – High Quality Production <ul><li>Turner has developed a new production system and approach that dramatically lowers the cost of live multiple camera production </li></ul><ul><ul><li>The SportsKit is a complete four-camera production system with the ability to schedule, produce and stream events live over the public internet </li></ul></ul><ul><ul><li>Designed for easy and fast deployment and operation </li></ul></ul><ul><li>PlayON! is a new business within Turner developing partnerships with conference, leagues, teams and rights holders </li></ul><ul><ul><li>Subscription based products with revenue sharing between partners and Turner </li></ul></ul>Launched in April 2007 160+ events per season from 12 USL Division One teams Launched in September 2006 Provided 700+ events across 22 sports in its first year
  • 3. How It Works: The SportsKit
  • 4. SportsKit in Action
  • 5. Live and Recorded Production Field Production Crew Switcher Encoder PUBLIC INTERNET Encoded in Windows Media format, dual stream (750 kbps and 350 kbps) Video Servers PUBLIC INTERNET Crew of 4-8 people Separate audio and video inputs Web site, account management, customer service, etc. Consumers ANALOG DIGITAL
  • 6. ACC Select Homepage
  • 7. A few examples
  • 8. What Have We Learned? <ul><li>Clear consumer passion for these events </li></ul><ul><ul><li>Fans are willing to pay to see their sport </li></ul></ul><ul><li>On-demand replay is as valuable as being able to watch live </li></ul><ul><ul><li>Usage data is 50/50 for live vs. on-demand viewership </li></ul></ul><ul><li>Average of 14% week-over-week subscriber growth </li></ul><ul><li>Average 11.5% splash-to-order conversion </li></ul><ul><ul><li>Industry average is 1-2% </li></ul></ul><ul><li>The Sportskit coupled with a successful training program have enabled the production of 1200+ event to date </li></ul>Access to Sports They Can’t See Anywhere Else Is More Important Than Any Other Feature
  • 9. Best Practices For Webcasting Production <ul><li>Joe Tripician, Medialink </li></ul><ul><li>Alan Richardson, Sprint Creative Media </li></ul><ul><li>Gordon Castle, Turner Broadcasting / CNN </li></ul><ul><li>Wayne Oates, McDonald&apos;s Corporation </li></ul><ul><li>Larry Kless, Kaiser Permanente </li></ul>Streaming Media West, Session A102, November 6, 2007
  • 10. McDonald’s Golden Anniversary Restaurant, Chicago, Illinois
  • 11. Internal Company Event on accessmcd.com
  • 12. Public Press Event on mcdonalds.com
  • 13. McDonald’s Golden Anniversary
  • 14. Showflow – 50th Anniversary Webcasts Dual Event - April 15th, 2005
  • 15. Internal Event Dedications
  • 16. External Press Event
  • 17. Internal Company Event on accessmcd.com
  • 18. Town Hall Meeting
  • 19. Worldwide Press Announcement
  • 20. Best Practices For Webcasting Production <ul><li>Joe Tripician, Medialink </li></ul><ul><li>Alan Richardson, Sprint Creative Media </li></ul><ul><li>Gordon Castle, Turner Broadcasting / CNN </li></ul><ul><li>Wayne Oates, McDonald&apos;s Corporation </li></ul><ul><li>Larry Kless, Kaiser Permanente </li></ul>Streaming Media West, Session A102, November 6, 2007
  • 21. <ul><li>Webcasting accelerates dissemination of corporate strategies, general communications, training on new products, programs, sales strategies and helps bridge geographic barriers. </li></ul>
  • 22. <ul><li>Primary audience - employees on internal enterprise network </li></ul><ul><ul><li>Employee base of approximately 55,000 </li></ul></ul><ul><ul><li>Delivering over 300 live video webcasts a year </li></ul></ul><ul><ul><li>Delivering over 200 live audio webcasts a year </li></ul></ul><ul><ul><li>Served up more than 50,000 replays last year </li></ul></ul><ul><ul><li>Regular all-employee events can reach over 40% during live event and another 10% view the replays within 1 week </li></ul></ul><ul><ul><li>Department level participation is usually much higher at 80 – 100% participation on live program and 10-20% viewing replay within 1 week </li></ul></ul><ul><ul><li>Recent impromptu event with interim CEO (10,000 live, 1800 replays within 1 week) </li></ul></ul>
  • 23. <ul><li>As webcast program manager, I spend much of my time connecting with stakeholders from different organizations. </li></ul><ul><ul><li>IT, Network Services, Video Production, Corporate Communications, Executive Support, Event Planning, Marketing, Investor Relations, Public Relations, Facilities … </li></ul></ul>
  • 24. <ul><li>Enterprise employees at desk </li></ul><ul><ul><li>200K stream standard </li></ul></ul><ul><ul><li>Multicast enabled network </li></ul></ul><ul><ul><li>On-demand content served from distributed content engines and dedicated streaming servers </li></ul></ul><ul><ul><li>High quality videos downloaded and played back locally (progressive download) </li></ul></ul><ul><li>VPN connected employees </li></ul><ul><ul><li>200K stream </li></ul></ul><ul><ul><li>No multicast so we use stream splitting at the edge to serve up unicast streams </li></ul></ul><ul><ul><li>Audio only for users who don’t want to saturate bandwidth </li></ul></ul><ul><li>Mobile phone employees </li></ul><ul><ul><li>3GP streams </li></ul></ul><ul><ul><li>Audio only streams </li></ul></ul><ul><ul><li>No slides </li></ul></ul><ul><li>Audioconference </li></ul><ul><ul><li>Operator assisted </li></ul></ul><ul><ul><li>Live questions allowed </li></ul></ul>
  • 25. Best Practices For Webcasting Production Joe Tripician, Medialink Alan Richardson, Sprint Creative Media Gordon Castle, Turner Broadcasting / CNN Wayne Oates, McDonald&apos;s Corporation Larry Kless, Kaiser Permanente Streaming Media West, Session A102, November 6, 2007
  • 26. Planning process <ul><li>Client request generated through Corporate Communications or other department depending on focus of web cast event </li></ul><ul><li>Needs assessment conducted in initial planning meeting </li></ul><ul><li>Production management tasks and assignments including timeline, budget, site survey, state of readiness, milestones, project team, production design, vendor negotiations, crew, pre-production of content with clients </li></ul><ul><li>Set up, rehearsal, live event, strike, evaluation </li></ul>
  • 27. Anatomy of a Web cast
  • 28. Web cast Production Tools <ul><li>Remote video and audio fly packs with: </li></ul><ul><ul><li>Portable video switcher </li></ul></ul><ul><ul><li>Scan converter </li></ul></ul><ul><ul><li>Preview and program monitors </li></ul></ul><ul><ul><li>Camera control units </li></ul></ul><ul><ul><li>Black generator </li></ul></ul><ul><ul><li>Wireless microphones </li></ul></ul><ul><ul><li>Audio mixers </li></ul></ul><ul><ul><li>Audio compressor/limiter, EQ </li></ul></ul><ul><ul><li>Audio and video distribution amps </li></ul></ul><ul><ul><li>CD player </li></ul></ul><ul><ul><li>Patch panels </li></ul></ul>
  • 29. Video Rack Switcher Video set-up Ch. 1 Ch. 2 Switcher out to VDA VDA video out to codec CAM 1 VID PB 5 Slides 4 DSR-50 DVCAM Record IBM laptop (CGs) Confidence monitor CCU RACK CAM 2 CAM 3 RGB Specturm Scan Converter AG-MX70 Panasonic Switcher inputs S-video out DSR-70 DVCAM Playback Laptop to Scan Converter (Video Out) Pre-show Loop Program DSR-45: ISO recording of CAM 3 Firewire Firestore USB
  • 30. Audio Rack EV-1 Mixer Audio set-up Loop Ch. 3 and 4 Wireless lapel and Handheld from Rack Ch. 2 Gooseneck Podium Ch. 1 SM58 on boom stand (backup podium) Audio Rack Back Panel MIC OUT to codec Ch. 1 Ch. 2 Ch. 5 DSR-70 Monitor out (RCA to Phono) LINE OUT to ADA ADA LINE OUT to Ch. 1 &amp; 2 Record Mackie inputs DSR-70 DVCAM Record DSR-40 DVCAM Playback PA OUT to PA system
  • 31. &nbsp;
  • 32. Examples <ul><li>Research Program on Genes, Environment, and Health Press Conference </li></ul><ul><ul><li>http://www.dor.kaiser.org/studies/rpgeh/ </li></ul></ul><ul><li>Healthy Heart Press Conference </li></ul><ul><ul><li>http://www.permanente.net/healthyheart/ </li></ul></ul><ul><li>Northern California Residency Programs Open House </li></ul><ul><ul><li>http://residency.kp.org/ncal/ </li></ul></ul>
  • 33. Kaiser Permanente Research Program on Genes, Environment, and Health <ul><li>http://www.dor.kaiser.org/studies/rpgeh/ </li></ul>
  • 34. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
  • 35. Live Web cast Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
  • 36. Kaiser Permanente Healthy Heart web site <ul><li>http://www.permanente.net/healthyheart/ </li></ul>
  • 37. Live Web cast Healthy Heart Web Cast April 26, 2007
  • 38. Live Web cast Portable Web cast Control Center - Healthy Heart Web Cast April 26, 2007
  • 39. Kaiser Permanente Northern California Residency Programs <ul><li>http://residency.kp.org/ncal/ </li></ul>
  • 40. Live Web cast KP NCAL Residency Open House Web cast Sept. 8, 2007
  • 41. Live Web cast KP NCAL Residency Open House Web cast Sept. 8, 2007
  • 42. The Key to a Successful Web cast <ul><ul><li>Establishing relationships </li></ul></ul><ul><ul><li>Building consensus </li></ul></ul><ul><ul><li>Managing expectations </li></ul></ul><ul><ul><li>Facilitating change </li></ul></ul><ul><ul><li>Being prepared </li></ul></ul>
  • 43. Best Practices For Webcasting Production <ul><li>Joe Tripician, Medialink </li></ul><ul><li>Alan Richardson, Sprint Creative Media </li></ul><ul><li>Gordon Castle, Turner Broadcasting / CNN </li></ul><ul><li>Wayne Oates, McDonald&apos;s Corporation </li></ul><ul><li>Larry Kless, Kaiser Permanente </li></ul>Streaming Media West, Session A102, November 6, 2007
  • 44. <ul><li>Day of event </li></ul><ul><li>Production team takes over </li></ul><ul><li>Staging is set </li></ul><ul><li>Cameras set </li></ul><ul><li>Audio set </li></ul><ul><li>Talent set </li></ul>
  • 45. <ul><li>Day of event </li></ul><ul><li>Back Office preparation </li></ul><ul><li>Start Encoders </li></ul><ul><li>Watch Questions </li></ul><ul><li>Advance Slides </li></ul><ul><li>Monitor Phones </li></ul>
  • 46. &nbsp;
  • 47. <ul><li>User generated content </li></ul><ul><li>Streaming from mobile handsets </li></ul><ul><li>Streaming to mobile handsets </li></ul>
  • 48. <ul><li>User generated content </li></ul><ul><li>Streaming from mobile handsets </li></ul><ul><li>Streaming to mobile handsets </li></ul>audience (Mobile/PC) live event video broadcast source Sprint’s video portal
  • 49. <ul><li>User generated content </li></ul><ul><li>Streaming from mobile handsets </li></ul><ul><li>Streaming to mobile handsets </li></ul>audience (Mobile/PC) live event video broadcast source Sprint’s video portal with real time GPS location on Google map
  • 50. User generated real-time mobile video User GPS position shown in real time on Google map (video studio) Monitor, manage and map multiple live streams and archived videos, simultaneously. Add new video feeds. Switch between multiple cameras and displays GPS map of live mobile broadcast events.
  • 51. <ul><li>User generated content </li></ul><ul><li>Streaming from mobile handsets </li></ul><ul><li>Streaming to mobile handsets </li></ul>

×