Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket

Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket Eastbay LocalPreneurs Tuesday, May 18, 2010 6:55 – 8:25 pm Featuring Larry Kless President and Founder Online Video Publishing [dot] com

Who the Heck am I?
Larry Kless
Founder, President at Online Video Publishing [dot] com Production Manager of Videoconferencing, Kaiser Permanente (Day job)
Have a personal blog and a contributor on ReelSEO.com , Vator.tv and other online video blogs
Awarded 2009 Streaming Media All-Star
Frequent speaker/moderator at industry events and webinars
Co-chair of the 2009 Online Video Platform Summit
Long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop

Agenda
Online video trends
Online Video for Businesses
Broadcast Yourself
Online video resources
Q&A
Extra if we have time…
Video production - What you need to know
The 4 P’s
Flip overview
Shooting tips
Q&A

Social Media Landscape 2010
Nearly Half Of Americans Use Social Media
~50% of US (age12+) one or more social networking sites reached almost half (48%) of the population in 2010, double the amount from two years ago (24% in 2008), according to a new survey from Arbitron and Edison Research
The study found the use of social networking sites is not just for the young
While 78 percent of teens and 77 percent of those 18 to 24 have profile pages, 65 percent of those 25 to 34 and half of those 35 to 44 (51%) also have profile pages
The study found 30 percent of Americans who have a profile on at least one social networking site, visit them "several times a day" compared to only 18 percent on year ago
Broadband adoption has fueled growth of online video consumption

Online Video Trends
Online Video continues ridiculous trajectory
According to comScore, U.S. online video viewing reached record levels in December 2009, with 33.2 billion videos viewed during the month
86.5 % of the total U.S. Internet audience viewed online video
134.4 million viewers watched more than 13 billion videos on YouTube (97.1 videos per viewer).
44.9 million viewers watched 423.3 million videos on MySpace Sites (9.4 videos per viewer).
Average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer
The duration of the average online video was 4.1 minutes
According to GigaOm, online video’s core audience are young people between 18 and 32 who are well off and early adopters
Cisco estimates that by 2013, video will comprise of 90% of Internet traffic

Online Video Trends
Rise of online video platform market
End-to-end SaaS providers (content management, encoding, player customization, analytics, monetization, etc)
Brightcove, Ooyala, Kaltura, Twistage, Fliqz
Freemium goes premium
Mergers and acquisitions, consolidation
Online video enhancements and monetization
HD, 16:9, 2G uploads to YouTube
Captions, annotations, translation, text-to-speech, click-to-buy
Online video advertising growth
Online video and social media
Online video, Twitter, Facebook
CNN and Facebook Inauguration
Iranian protests on YouTube and Twitter
CNN iReport and Citizen Journalists
Social media business strategy

Online Video Trends
The 3-screen strategy
TV, Computer, Mobile
iPad the 4 th screen
Mobile video goes crazy
smartphones devices (iPhone, Android, Nokia, etc.)
Portable music/entertainment devices and tablet computing devices (iPad and Android devices)
Pocket camera craze
Flip cameras, Kodak Zi8
Easy upload to YouTube
iPhone 3Gs
Web television comes of age
New entertainment industry for the web
Koldcast TV, Revision 3, Funny or Die
The International Academy of Web Television
Streamy Awards

Online Video Trends
HTML5 and open video standards
Pure HTML experience vs. plug-in architecture
Ogg Theora and H.264
Adobe OSMF
Format Wars
HTML5 video vs. Flash
Google vs. Apple vs. Adobe vs. Microsoft
Live video takes off
Sports goes live - MLB.tv, NFL.com
Consumer-based TelePresence
TV Everywhere and OTT
Expansion of subscription services to connected devices
Set top devices - Boxee, Roku
Mobile devices, 4G
Broadcasting becoming Broader-casting (NAB 2010)

Why Video?
Video is a universal language
Easy to create
Short is sweet
The power of YouTube

YouTube Overpowers Television
In May 2010, exceeds over 2 billion views a day
That’s nearly double the prime-time audience of all three major U.S. television networks combined
YouTube officially launched in December 2005 with 8 million daily views
YouTube is 2 nd largest search engine
Source: Official YouTube Blog http://tinyurl.com/23g4nbd

Data Overpowers Voice
Chetan Sharma Consulting reported in April that, global mobile data traffic outpaced mobile voice traffic in 2009 for the first time
U.S. registered the fastest growth with more than 40 % increase in 2009 compared to 2008
Data now measured in Exabytes
Read more: http://tinyurl.com/26wo9r4
EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes = 1 million terabytes

My Online Video Predictions

Why Online Video for Businesses?
Grab people’s attention instantly
Tell your story in less time
Bring your ideas to life
Make your site stickier
Create a buzz with viral video
Bring your website into the 21st century
Brightcove resource : “Top 6 Reasons B-to-B Marketers Need Videos Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt , EyeView

Three kinds of online video for business
Viral Video
Original
Unusual
Unexpected
Funny / Mysterious / Sexy
Conversion Video
Enter Your Details
Download This File
Buy This Product
Deposit Now
Educational Video
Establish trust and thought-leadership.
Source: Reel SEO “The Three Types of Online Video for Business” by Daniel Sevitt , EyeView

Online Video for Business
Connect with customers
http:// www.youtube.com/watch?v =wvnYbN3r5JU

Educate customers
http://www.hotwater101.com/video/electric-installation.html

Attract customers
http:// itsvideo.tv/default/videolibrary.html

42 Uses of Online Video for Business
Video Customer Testimonials
Video Success Stories
Video Case Study
Man-in-the-street Interviews
Customer Presentations.
Product Presentations
Product Demonstrations
Product Reviews
Visual Stories Corporate Videos
Corporate Overview
Executive Presentations
Staff Presentations
Corporate facilities or equipment tour
Training
Overnight expert videos (Sales Support)
Just-in-time learning
Post sale support and maintenance videos
Internal Communications
Event/Conference and Trade Show Communications
Employee orientation
Health, Legal & Safety
Source: Reel SEO “ 42 ways to use video to grow your business ” 22. Commercials 23. Viral Video 24. Email Video 25. Infomercials 26. Content Marketing 27. Landing pages and micro sites 28. Video Press Releases 29. PR Support Materials 30. Community Relations Video 31. Event Presentation video 32. Round table Sessions 33. Q&A Expert sessions. 34. Recruitment Videos 35. VLOG 36. In Store Video 37. Company Lobby 38. Mobile Video 39. Market research, focus groups and polling 40. Website FAQ Video 41. Video White paper 42. Video Magazine

Creating Online Videos for Business on the Cheap
Use a $200 pocket camera (Flip or Kodak)
Cost $200 for Flip & $179 for Kodak Zi8
Kodak Zi8 includes a microphone input jack
Audio-Technica ATR3350 Lav mic $25.95
Edit with built-in software
iMovie or Windows Movie Maker
Add pizzazz with Animoto
Powerful easy-to-use animation software
$99.00 for three months or $249 for a year
Add pizzazz with Minimash
Currently in Beta
Source: Reel SEO “ Creating Videos for Business on a Shoestring Budget ”

Creating Online Videos for Business on the Cheap http:// www.minimash.com /

Broadcast Yourself – Free Video Hosting
YouTube
Blip.tv
Vimeo
Yahoo
Viddler
Dailymotion
Facebook
Metacafe
Revver
MySpace

Broadcast Yourself – Live Streaming
UStream
Livestream
Justin.tv
Kyte
Stickam
BlogTV
Qik
Flixwagon
Great article: Comin ' Atcha Live: Web-Based Live Streaming Services Reviewed

Broadcast Yourself – White Label Platforms
Brightcove
Ooyala
Sorenson 360
Kaltura
Twistage
VMIX
Fliqz
Vzaar
Delve Networks
and 70+ more

White Label Video Platform Features
Cloud-based SaaS
Software as a Service
Monthly pricing $99 – $10,000
Features
Video hosting
Content management
Encoding
Custom players
Syndication
Interactivity
Analytics
Monetization

Upload Video to Web with TubeMogul Hyper-syndication to any video destination site for free http:// www.tubemogul.com /

Online Video Resources Reel SEO http://www.reelseo.com/ OnlineVideo.net http://www.onlinevideo.net VidCompare http://www.vidcompare.com/ Streaming Media http:// www.streamingmedia.com /

Online Video Resources
Steve Garfield
http:// stevegarfield.com /
Pioneer Video Blogger
Author of “Get Seen”
Choosing a Camera
Lighting and Sound
Making Videos without a Camera
Recording and Shooting
Editing
Uploading
Broadcasting Live
Video Blogging
Interviews too!

Online Video Resources
Kevin “Nalts” Nalty
One of the most-viewed YouTube personalities and a career marketer
Writes about the convergence of marketing and online video at http:// willvideoforfood.com /
Helps brands target audience through online video at NaltsConsulting.com
Publishing "Beyond Viral Video" in 2010 with Wiley

Contact Me
Larry Kless
Email [email_address]
Twitter @ klessblog
Blog http://klessblog.blogspot.com
Web http:// onlinevideopublishing.com
LinkedIn http://www.linkedin.com/in/larrykless
Facebook http://www.facebook.com/larrykless
Mobile (925) 858-3997

http://klessblog.blogspot.com	74
http://www.slideshare.net	35
http://onlinevideopublishing.com	23
http://www.lmodules.com	4
http://klessblog.blogspot.com.au	3
http://klessblog.blogspot.ca	2
http://klessblog.blogspot.in	1

Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket

by Online Video Publishing [dot] com on May 22, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 142

Statistics

Quickly and Easily Master Online Video Promotions and Watch Your Sales Skyrocket — Presentation Transcript