How to produce Flip videos that inform, engage and entertain your employees

How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m. Central Featuring Larry Kless and Elizabeth Schainbaum of Kaiser Permanente, Northern California

Who the Heck Are We?
Larry
Production Manager of Videoconferencing, Kaiser Permanente
Founder, President at Online Video Publishing [dot] com
Elizabeth
Staff Writer, Corporate Communications Kaiser Permanente

Agenda
About Larry and Elizabeth
What you need to know
The 4 P’s
Flip overview
Case Study
Shooting tips
Editing, Exporting and Upload to web
Resources
Q&A

What You Need to Know
The Six Ps: Proper Prep Prevents (Patently)-Poor Performance
Equipment
Subject
Location
Legal/Regulatory (Video releases, HIPAA/PHI releases, Social Media Policy)
Audience

Why Video?
Video is a universal language
The power of YouTube
Easy to create
Short is key

Why Not Video?
Inarticulate
Too complicated
Editing
Audience

Why Not Video? The CEO is using a Flip video camera – a new portable video solution
Currently in used at Permanente for short inexpensive video productions
Actual still from Flip video of George Halvorson, Chairman and CEO, KFH/HP

Case Study: Employee Website
Regional news in the following formats
Written
Photo essays
Podcasts
Video
Corporate Communications, Multimedia Communications collaboration

Case Study: Liz’s video

Case Study: Evolution of Liz’s videos
Improving video productions: practice, better equipment, learning from a pro

Marantz PMD660 Portable Solid State Recorder - $500
Sennheiser MD46 interview mic - $250
Shure MX185 - Cardioid Wired Lavalier mic - $175
Headphones - $30-120
Case Study: Better Audio for Liz’s videos

Case Study: Tips from Liz
Steady camera
B-roll
Variety of shots
Anticipate action
Take charge

The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance
How many minutes of preparation should you expect to spend for 1 minute of quality video?
5
10
30
More time than I have
However much my boss says I have

Flip overview
Features
Lens and Microphone on front Know Your Equipment, and What It Can/Cannot Do

Flip software
Know Your Equipment, and What It Can/Cannot Do Windows 3ivx Installer.exe codec Windows 3ivx Installer.exe codec

Know Your Equipment, and What It Can/Cannot Do
$200 videocameras don’t have $200 lenses
Lighting issues:
Too dark, too light
Bright, direct sunlight will make topics look harsh
Low light will make a grainy video
Tripod
Clothing no-no’s
Batteries and memory

You guessed it : $200 video cameras don’t have $200 microphones built in
So …
Get close
Reduce any ambient noise
Use an external mic
Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds
Know Your Equipment, and What It Can/Cannot Do

Know Your Subject (and What He/She Will Say)
Pre-interviews
No script, outline content closely
Talk before
Subject comfort
“ But it won’t be spontaneous” – get over it
If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps?

Know Your Location
Site survey
Reduce distractions
Directions
Lots of time
Sweat the small stuff

Know Your Legal Requirements
Release forms:
Who? Anyone identifiable
Employees, especially if used
externally
Patients: MUST sign a HIPAA release –– no exceptions

Know Your Social Media Policy
KP’s social media policy
Covers all social media channels
Updated/revisited regularly
http:// tinyurl.com/kpsocialmediapolicy

Hands-On Tips
Tripod
Avoid zooming, panning, excessive tilting
Stay close!
Stay focused!
Nothing embarrassing
Minimize ambient sound

Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0

Composing a Single or “Talking Head” Shot WRONG: too much negative space, pan over, tilt up Leave room at the lower third of the frame to insert title RIGHT: nice medium close up head/shoulders Nice close up, with good centering and still room to insert title

Composing a Single or “Talking Head” Shot
The subject can also be to one side of the frame to include or highlight background
For interviews the subject is also set to one side of the frame with plenty of “nose room”

Composing a Single or “Talking Head” Shot
The subject can also be to one side of the frame to include or highlight background
For interviews the subject is also set to one side of the frame with plenty of “nose room”
Note the “rule of thirds” at work

You Shot the Video, Now What?
Download your video, edit and then upload it!

Download Video to Edit
Attach to USB
Copy files
Import to edit software

FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/

Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx

Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker

iMovie 9 (Mac OS) Free with Mac OS 10.6

Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files http:// www.apple.com/quicktime/pro

Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00

Professional Editing Software – Adobe Premiere
Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC)
Adobe Premiere Elements 8 - $80.00 (PC only)

Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx

Windows Movie Maker Editing
Editing workflow
Set up project folder structure and file name convention
Copy Flip video files to project folder and rename clips
Open new project in Windows Movie Maker
Save project in project folder
Transfer multimedia assets to project folder
Import assets to Collection
Expand timeline video layer to reveal transition and audio layers
Drag and drop assets onto timeline
Use video effects and transitions between clips
Right click on individual clips to make adjustments

Tips
Use Powerpoint to create branded title cards and end credits
Create on screen titles “Tools > Titles and Credits…”
Create video snapshot under “Tools > Take picture of preview..
Fade audio in/out
Use fades between video transitions

Export
(Based on delivery)

Windows Movie Maker Exporting
Export options
Flash Video (.flv) to web
Windows Media (.wmv) to web
Powerpoint local playback (.wmv)
DVD

Save Movie Wizard for Web Select “My computer”

Save Movie Wizard for Web Name movie file and select destination

Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”

Upload to web using TubeMogul Hyper-syndication to any video destination site for free http:// www.tubemogul.com /

Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http:// doyouflip.com / http://www.youtube.com/theflip Vimeo http:// www.vimeo.com/flipvideo

Flip Resources
Flip Knowledge Base Search
Flip FAQ
Flip Video Vlog : Codecs and You! quick tutorial on Spielberg Group’s workflow with the Flip Video files (Mac OS)
Flip Video Camcorder - Digital Camcorder | Flip Video
Flip Video | Facebook
Flip Video - Wikipedia, the free encyclopedia
Flip Video Cameras » Flip Video Cameras
How To Add Flip Video Files To Web Pages
I Love My Flip Sitemap | Flip Video Cameras
An Easier Way to Make and Share Videos.
Flip find Answers (Page 1 of 32)
FLIP VIDEO RECOMMENDATIONS and TIP SHEET

Contact Us
Larry
[email_address]
@ klessblog on Twitter
http://klessblog.blogspot.com
http:// www.linkedin.com/in/larrykless
Elizabeth
[email_address]

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How to produce Flip videos that inform, engage and entertain your employees

by Online Video Publishing [dot] com on May 21, 2010

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How to produce Flip videos that inform, engage and entertain your employees — Presentation Transcript