How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m....
Who the Heck Are We? <ul><li>Larry  </li></ul><ul><li>Production Manager of Videoconferencing,  Kaiser Permanente </li></u...
Agenda <ul><li>About Larry and Elizabeth </li></ul><ul><li>What you need to know </li></ul><ul><li>The 4 P’s </li></ul><ul...
What You Need to Know <ul><li>The Six Ps: Proper Prep Prevents (Patently)-Poor Performance </li></ul><ul><li>Equipment  </...
Why Video? <ul><li>Video is a universal language  </li></ul><ul><li>The power of YouTube  </li></ul><ul><li>Easy to create...
Why Not Video?  <ul><li>Inarticulate </li></ul><ul><li>Too complicated </li></ul><ul><li>Editing  </li></ul><ul><li>Audien...
Why Not Video? The CEO is using a Flip video camera – a new portable video solution <ul><li>Currently in used at Permanent...
Case Study: Employee Website <ul><li>Regional news in the following formats </li></ul><ul><ul><li>Written </li></ul></ul><...
Case Study: Liz’s video
Case Study: Evolution of Liz’s videos <ul><li>Improving video productions: practice, better equipment, learning from a pro...
<ul><li>Marantz PMD660 Portable Solid State Recorder - $500 </li></ul><ul><li>Sennheiser MD46 interview mic - $250 </li></...
Case Study: Tips from Liz <ul><li>Steady camera </li></ul><ul><li>B-roll </li></ul><ul><li>Variety of shots </li></ul><ul>...
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation shoul...
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation shoul...
Flip overview <ul><li>Features </li></ul>Lens and Microphone on front Know Your Equipment, and What It Can/Cannot Do
<ul><li>Flip software </li></ul>Know Your Equipment, and What It Can/Cannot Do Windows 3ivx Installer.exe codec   Windows ...
Know Your Equipment, and What It Can/Cannot Do <ul><li>$200 videocameras don’t have $200 lenses </li></ul><ul><ul><li>Ligh...
<ul><li>You guessed it : $200 video cameras don’t have $200 microphones built in </li></ul><ul><li>So … </li></ul><ul><ul>...
Know Your Subject (and What He/She Will Say) <ul><li>Pre-interviews  </li></ul><ul><li>No script, outline content closely ...
Know Your Location <ul><li>Site survey </li></ul><ul><li>Reduce distractions </li></ul><ul><li>Directions </li></ul><ul><l...
Know Your Legal Requirements <ul><li>Release forms:   </li></ul><ul><li>Who? Anyone identifiable  </li></ul><ul><li>Employ...
Know Your Social Media Policy <ul><li>KP’s social media policy </li></ul><ul><ul><li>Covers all social media channels </li...
Hands-On Tips <ul><li>Tripod </li></ul><ul><li>Avoid zooming, panning, excessive tilting </li></ul><ul><li>Stay close! </l...
Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0
Composing a Single or “Talking Head” Shot WRONG: too much negative  space, pan over, tilt up Leave room at the lower third...
Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight...
Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight...
You Shot the Video, Now What? <ul><li>Download your video, edit and then upload it! </li></ul>
Download Video to Edit <ul><li>Attach to USB </li></ul><ul><li>Copy files </li></ul><ul><li>Import to edit software </li><...
FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/
Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-...
Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker
iMovie 9 (Mac OS) Free with Mac OS 10.6
Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files...
Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00
Professional Editing Software – Adobe Premiere <ul><li>Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC) </li></ul><ul><li>...
Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-101...
Windows Movie Maker Editing <ul><li>Editing workflow </li></ul><ul><li>Set up project folder structure and file name conve...
Windows Movie Maker Editing <ul><li>Tips </li></ul><ul><li>Use Powerpoint to create branded title cards and end credits </...
Windows Movie Maker Editing <ul><li>Export </li></ul><ul><li>(Based on delivery) </li></ul>
Windows Movie Maker Exporting <ul><li>Export options </li></ul><ul><li>Flash Video (.flv) to web </li></ul><ul><li>Windows...
Save Movie Wizard for Web Select “My computer”
Save Movie Wizard for Web Name movie file and select destination
Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”
Upload to web using TubeMogul Hyper-syndication to any video destination site for free  http:// www.tubemogul.com /
Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http...
Flip Resources <ul><li>Flip Knowledge Base Search  </li></ul><ul><li>Flip FAQ </li></ul><ul><li>Flip Video  Vlog :  Codecs...
Q & A
Contact Us <ul><li>Larry  </li></ul><ul><li>[email_address] </li></ul><ul><li>@ klessblog  on Twitter </li></ul><ul><li>ht...
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How to produce Flip videos that inform, engage and entertain your employees

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This is the slide show from the Ragan Communications webinar that I presented on with Elizabeth Schainbaum on May 14, 2010. Acknowledgement to Vince Golla for his slides which were adapted for this session.

Webinar description:
At Kaiser Permanente, they arm their employees with Flip cameras to capture important employee news to post on the company's intranet. The result: complicated new company initiatives are now easy to explain with two-minute videos vignettes that keep employees informed—and entertained.

Get practical tips on how to use your Flip—and find out what kind of stories are best told with this camera.

Link to description and how to purchase archive from Ragan: http://tinyurl.com/23nf6rs

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  • Some tips for making a really good short video! (by the time we get there, though, you’ll have plenty of “tips”)
  • Why not video? (not everything’s a nail just because your boss bought you a hammer) The Six Ps: Proper Prep Prevents (Patently)-Poor Performance Know Your Equipment (and what it can and can’t do) Know Your Subject (and what he/she can and can’t say) Know Your Location (and, if it’s awful, how to look for another) Lighting, ambient sound, interruptions – and how to make them work for you, not against you Know Your Legal/Regulatory (Model releases, HIPAA/PHI releases, Social Media Policy) Know Your Audience
  • Video is a universal language YouTube adds 50-plus hours of video every minute – someone’s watching it! Short videos are excellent for focused, easy-to-explain content – a vignette, an anecdote, a story – or content that requires/benefits from audio-visual combination
  • Telegenic isn’t a worry as much as clear speech – make sure your subject(s) can be understood easily in normal conversation If you have to work hard to ‘simplify the content of a video, it’s probably not good content for a video Editing is tricky and expensive – for a video. For a Word document? Easy and free Is the audience video-friendly? (hint: if your audience doesn’t have high-speed web access, it probably isn’t video-friendly)
  • Before South Sacramento opens Kaiser Permanente’s first trauma center, there&apos;s a lot of preparation. Some of it took place at the Garfield Center Innovation Center, when a medical team practiced responding to gun shot wound victims and other severe injuries. IKP took a quick video of the group in action.
  • $200 videocameras don’t have $200 lenses Avoid fluorescent lighting if you can Too dark or too light and you’re in trouble Bright, direct sunlight will make topics look harsh Low light will make a grainy video A cheap tripod is steadier than the steadiest hand – get one Watch for ‘bad video’ clothing – ie., orange shirts, loud shirt/dress patterns Don’t laugh, but: Check – twice - the batteries and memory before you go to your shoot
  • You guessed it - $200 video cameras don’t have $200 microphones built in Flips don’t (yet) have external mic jacks Most built-in mics are pinholes Accidentally covering the mic with a finger…yikes So … Get close to your subject Reduce any ambient noise that you can (human or inanimate) If you can use an external mic, use it! Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds
  • Pre-interviews are essential Don’t script word for word – but do outline content closely Talk before about what not to say/do – from “uh” to off-limits topics (proprietary, PHI/HIPAA, etc.) Make sure your subject is comfortable in your surroundings “ But it won’t be spontaneous” – get over it If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps?
  • Do a recon mission aka site survey – look for (and reduce) lighting and ambient sound issues before the shoot Reduce distractions Make sure you (and your subject) know how to get to the shoot Leave plenty of time for the shoot … you may need to do it more than once Sweat the small stuff…does the chair squeak? Does the HVAC stack rattle?
  • Employee : Need to sign an employee model release – particularly if you ever think this could be shown externally…for anyone identifiable in the video Member : Absolutely must have the member sign a HIPAA release – regardless of whether patient data could be exposed – no exceptions
  • Employees must not represent KP views in social media channels, at work or not, without prior approval Aligns with Principles of Responsibility Covers all social media channels Is a “living document” and will be updated/revisited regularly http://tinyurl.com/kpsocialmediapolicy
  • Use a tripod, avoid zooming, panning, excessive tilting Stay close! Frame tightly …too close is almost always better than too far away Stay close! Help the microphone do its work Stay focused! Make sure your focus features your topic, and not the background Make sure there’s nothing in the background that’ll embarrass someone later Make sure you have ambient sound under control…a couple bath towels or blankets can be your best friends
  • When the subject is talking directly to camera in a news style delivery, it’s the practice (but not the rule) to frame them in the middle of the screen and not off center. There should be even space around the left and right sides of the subject. You should also leave a little “head room” on top so you don’t cut off the subjects head if they move. This helps balance your shot.
  • More on editing Capturing video. Contains information about using the Video Capture Wizard to capture video and audio to use in your movies. Taking pictures. Provides information and procedures related to taking pictures to include in your movies. Importing existing digital media files. Provides procedures for importing existing digital media files into Windows Movie Maker. Saving a project. Provides information about saving a Windows Movie Maker project. Previewing projects and clips. Provides information about previewing individual clips or your entire project in Windows Movie Maker. Editing projects. Provides procedures for editing existing Windows Movie Maker projects. Editing clips. Provides procedures and information about creating, splitting, combining, and trimming clips. Using video transitions, video effects, and titles. Provides procedures for enhancing your movies by adding video transitions, effects, and titles. Working with audio. Provides information about editing audio and using audio effects in your projects. Organizing collections and clips. Provides information about organizing your collections and clips effectively in Windows Movie Maker. Saving and sending movies. Provides information about using the Save Movie Wizard feature to save your movies and share them with others. Configuring options. Provides information and procedures for customizing different aspects of Windows Movie Maker.
  • How to produce Flip videos that inform, engage and entertain your employees

    1. 1. How to produce Flip videos that inform, engage and entertain your employees Ragan Webinar Friday, May 14, 2010 2–3:15 p.m. Central Featuring Larry Kless and Elizabeth Schainbaum of Kaiser Permanente, Northern California
    2. 2. Who the Heck Are We? <ul><li>Larry </li></ul><ul><li>Production Manager of Videoconferencing, Kaiser Permanente </li></ul><ul><li>Founder, President at Online Video Publishing [dot] com </li></ul><ul><li>Elizabeth </li></ul><ul><li>Staff Writer, Corporate Communications Kaiser Permanente </li></ul>
    3. 3. Agenda <ul><li>About Larry and Elizabeth </li></ul><ul><li>What you need to know </li></ul><ul><li>The 4 P’s </li></ul><ul><li>Flip overview </li></ul><ul><li>Case Study </li></ul><ul><li>Shooting tips </li></ul><ul><li>Editing, Exporting and Upload to web </li></ul><ul><li>Resources </li></ul><ul><li>Q&A </li></ul>
    4. 4. What You Need to Know <ul><li>The Six Ps: Proper Prep Prevents (Patently)-Poor Performance </li></ul><ul><li>Equipment </li></ul><ul><li>Subject </li></ul><ul><li>Location </li></ul><ul><li>Legal/Regulatory (Video releases, HIPAA/PHI releases, Social Media Policy) </li></ul><ul><li>Audience </li></ul>
    5. 5. Why Video? <ul><li>Video is a universal language </li></ul><ul><li>The power of YouTube </li></ul><ul><li>Easy to create </li></ul><ul><li>Short is key </li></ul>
    6. 6. Why Not Video? <ul><li>Inarticulate </li></ul><ul><li>Too complicated </li></ul><ul><li>Editing </li></ul><ul><li>Audience </li></ul>
    7. 7. Why Not Video? The CEO is using a Flip video camera – a new portable video solution <ul><li>Currently in used at Permanente for short inexpensive video productions </li></ul>Actual still from Flip video of George Halvorson, Chairman and CEO, KFH/HP
    8. 8. Case Study: Employee Website <ul><li>Regional news in the following formats </li></ul><ul><ul><li>Written </li></ul></ul><ul><ul><li>Photo essays </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Corporate Communications, Multimedia Communications collaboration </li></ul>
    9. 9. Case Study: Liz’s video
    10. 10. Case Study: Evolution of Liz’s videos <ul><li>Improving video productions: practice, better equipment, learning from a pro </li></ul>
    11. 11. <ul><li>Marantz PMD660 Portable Solid State Recorder - $500 </li></ul><ul><li>Sennheiser MD46 interview mic - $250 </li></ul><ul><li>Shure MX185 - Cardioid Wired Lavalier mic - $175 </li></ul><ul><li>Headphones - $30-120 </li></ul>Case Study: Better Audio for Liz’s videos
    12. 12. Case Study: Tips from Liz <ul><li>Steady camera </li></ul><ul><li>B-roll </li></ul><ul><li>Variety of shots </li></ul><ul><li>Anticipate action </li></ul><ul><li>Take charge </li></ul>
    13. 13. The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation should you expect to spend for 1 minute of quality video? </li></ul><ul><li>5 </li></ul><ul><li>10 </li></ul><ul><li>30 </li></ul><ul><li>More time than I have </li></ul><ul><li>However much my boss says I have </li></ul>
    14. 14. The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance <ul><li>How many minutes of preparation should you expect to spend for 1 minute of quality video? </li></ul><ul><li>5 </li></ul><ul><li>10 </li></ul><ul><li>30 </li></ul><ul><li>More time than I have </li></ul><ul><li>However much my boss says I have </li></ul>
    15. 15. Flip overview <ul><li>Features </li></ul>Lens and Microphone on front Know Your Equipment, and What It Can/Cannot Do
    16. 16. <ul><li>Flip software </li></ul>Know Your Equipment, and What It Can/Cannot Do Windows 3ivx Installer.exe codec Windows 3ivx Installer.exe codec
    17. 17. Know Your Equipment, and What It Can/Cannot Do <ul><li>$200 videocameras don’t have $200 lenses </li></ul><ul><ul><li>Lighting issues: </li></ul></ul><ul><ul><ul><li>Too dark, too light </li></ul></ul></ul><ul><ul><ul><li>Bright, direct sunlight will make topics look harsh </li></ul></ul></ul><ul><ul><ul><li>Low light will make a grainy video </li></ul></ul></ul><ul><ul><li>Tripod </li></ul></ul><ul><ul><li>Clothing no-no’s </li></ul></ul><ul><ul><li>Batteries and memory </li></ul></ul>
    18. 18. <ul><li>You guessed it : $200 video cameras don’t have $200 microphones built in </li></ul><ul><li>So … </li></ul><ul><ul><li>Get close </li></ul></ul><ul><ul><li>Reduce any ambient noise </li></ul></ul><ul><ul><li>Use an external mic </li></ul></ul><ul><ul><li>Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds </li></ul></ul>Know Your Equipment, and What It Can/Cannot Do
    19. 19. Know Your Subject (and What He/She Will Say) <ul><li>Pre-interviews </li></ul><ul><li>No script, outline content closely </li></ul><ul><li>Talk before </li></ul><ul><li>Subject comfort </li></ul><ul><li>“ But it won’t be spontaneous” – get over it </li></ul><ul><ul><li>If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps? </li></ul></ul>
    20. 20. Know Your Location <ul><li>Site survey </li></ul><ul><li>Reduce distractions </li></ul><ul><li>Directions </li></ul><ul><li>Lots of time </li></ul><ul><li>Sweat the small stuff </li></ul>
    21. 21. Know Your Legal Requirements <ul><li>Release forms: </li></ul><ul><li>Who? Anyone identifiable </li></ul><ul><li>Employees, especially if used </li></ul><ul><li>externally </li></ul>Patients: MUST sign a HIPAA release –– no exceptions
    22. 22. Know Your Social Media Policy <ul><li>KP’s social media policy </li></ul><ul><ul><li>Covers all social media channels </li></ul></ul><ul><ul><li>Updated/revisited regularly </li></ul></ul><ul><ul><li>http:// tinyurl.com/kpsocialmediapolicy </li></ul></ul>
    23. 23. Hands-On Tips <ul><li>Tripod </li></ul><ul><li>Avoid zooming, panning, excessive tilting </li></ul><ul><li>Stay close! </li></ul><ul><li>Stay focused! </li></ul><ul><li>Nothing embarrassing </li></ul><ul><li>Minimize ambient sound </li></ul>
    24. 24. Flip Video Spotlight - Shooting Tips http://www.youtube.com/watch?v=rC-HdpXiLx0
    25. 25. Composing a Single or “Talking Head” Shot WRONG: too much negative space, pan over, tilt up Leave room at the lower third of the frame to insert title RIGHT: nice medium close up head/shoulders Nice close up, with good centering and still room to insert title
    26. 26. Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight background </li></ul><ul><li>For interviews the subject is also set to one side of the frame with plenty of “nose room” </li></ul>
    27. 27. Composing a Single or “Talking Head” Shot <ul><li>The subject can also be to one side of the frame to include or highlight background </li></ul><ul><li>For interviews the subject is also set to one side of the frame with plenty of “nose room” </li></ul>Note the “rule of thirds” at work
    28. 28. You Shot the Video, Now What? <ul><li>Download your video, edit and then upload it! </li></ul>
    29. 29. Download Video to Edit <ul><li>Attach to USB </li></ul><ul><li>Copy files </li></ul><ul><li>Import to edit software </li></ul>
    30. 30. FlipShare software Pre-loaded on every Flip Video Camera Download link http://www.theflip.com/en-us/App/fvsw/5.x/update/
    31. 31. Windows Movie Maker 2 (Windows XP) Free with Windows XP and Vista http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
    32. 32. Windows Live Movie Maker (Windows 7) Free with Windows 7 http:// download.live.com /moviemaker
    33. 33. iMovie 9 (Mac OS) Free with Mac OS 10.6
    34. 34. Tools for Mac users Free Quicktime plug-in To read AVI files http:// www.perian.org $29 from Apple Import/Export MP4 files http:// www.apple.com/quicktime/pro
    35. 35. Professional Editing Software – Apple Final Cut Final Cut Studio - $1000.00 Final Cut Express - $200.00
    36. 36. Professional Editing Software – Adobe Premiere <ul><li>Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC) </li></ul><ul><li>Adobe Premiere Elements 8 - $80.00 (PC only) </li></ul>
    37. 37. Windows Movie Maker (Windows XP) 2 Download link http://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html How to use http://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
    38. 38. Windows Movie Maker Editing <ul><li>Editing workflow </li></ul><ul><li>Set up project folder structure and file name convention </li></ul><ul><li>Copy Flip video files to project folder and rename clips </li></ul><ul><li>Open new project in Windows Movie Maker </li></ul><ul><li>Save project in project folder </li></ul><ul><li>Transfer multimedia assets to project folder </li></ul><ul><li>Import assets to Collection </li></ul><ul><li>Expand timeline video layer to reveal transition and audio layers </li></ul><ul><li>Drag and drop assets onto timeline </li></ul><ul><li>Use video effects and transitions between clips </li></ul><ul><li>Right click on individual clips to make adjustments </li></ul>
    39. 39. Windows Movie Maker Editing <ul><li>Tips </li></ul><ul><li>Use Powerpoint to create branded title cards and end credits </li></ul><ul><li>Create on screen titles “Tools > Titles and Credits…” </li></ul><ul><li>Create video snapshot under “Tools > Take picture of preview.. </li></ul><ul><li>Fade audio in/out </li></ul><ul><li>Use fades between video transitions </li></ul>
    40. 40. Windows Movie Maker Editing <ul><li>Export </li></ul><ul><li>(Based on delivery) </li></ul>
    41. 41. Windows Movie Maker Exporting <ul><li>Export options </li></ul><ul><li>Flash Video (.flv) to web </li></ul><ul><li>Windows Media (.wmv) to web </li></ul><ul><li>Powerpoint local playback (.wmv) </li></ul><ul><li>DVD </li></ul>
    42. 42. Save Movie Wizard for Web Select “My computer”
    43. 43. Save Movie Wizard for Web Name movie file and select destination
    44. 44. Save Movie Wizard for Web Select “Video for local playback (at 640x480 size)”
    45. 45. Upload to web using TubeMogul Hyper-syndication to any video destination site for free http:// www.tubemogul.com /
    46. 46. Connect with Flip Twitter http:// twitter.com/FlipVideoBrand Facebook http:// www.facebook.com/flipvideo Watch videos http:// doyouflip.com / http://www.youtube.com/theflip Vimeo http:// www.vimeo.com/flipvideo
    47. 47. Flip Resources <ul><li>Flip Knowledge Base Search </li></ul><ul><li>Flip FAQ </li></ul><ul><li>Flip Video Vlog : Codecs and You! quick tutorial on Spielberg Group’s workflow with the Flip Video files (Mac OS) </li></ul><ul><li>Flip Video Camcorder - Digital Camcorder | Flip Video </li></ul><ul><li>Flip Video | Facebook </li></ul><ul><li>Flip Video - Wikipedia, the free encyclopedia </li></ul><ul><li>Flip Video Cameras » Flip Video Cameras </li></ul><ul><li>How To Add Flip Video Files To Web Pages </li></ul><ul><li>I Love My Flip Sitemap | Flip Video Cameras </li></ul><ul><li>An Easier Way to Make and Share Videos. </li></ul><ul><li>Flip find Answers (Page 1 of 32) </li></ul><ul><li>FLIP VIDEO RECOMMENDATIONS and TIP SHEET </li></ul>
    48. 48. Q & A
    49. 49. Contact Us <ul><li>Larry </li></ul><ul><li>[email_address] </li></ul><ul><li>@ klessblog on Twitter </li></ul><ul><li>http://klessblog.blogspot.com </li></ul><ul><li>http:// www.linkedin.com/in/larrykless </li></ul><ul><li>Elizabeth </li></ul><ul><li>[email_address] </li></ul>
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