Distribution and Delivery of Digital Media at Kaiser Permanente Larry Kless Production Manager, Videoconferencing Content Distribution Manager, Multimedia Kaiser Permanente Streaming Media West November 2 , 2006

About Me Production and Content Distribution Manager in Northern California Regional Multimedia department Worked at KP since 1990 20+ Film, video, audio 15+ years in videoconferencing Fine Arts background

Production and Content Distribution Manager in Northern California Regional Multimedia department

Worked at KP since 1990

20+ Film, video, audio

15+ years in videoconferencing

Fine Arts background

About Kaiser Permanente Founded in 1945 Largest non-profit HMO Serving 8.3 million members 8 Regions covering 9 states and the District of Columbia 136,500 employees 11,700 physicians 27 hospitals 431 medical offices Headquarters - Oakland, CA * data circa 6/04

Founded in 1945

Largest non-profit HMO

Serving 8.3 million members

8 Regions covering 9 states and the District of Columbia

136,500 employees

11,700 physicians

27 hospitals

431 medical offices

Headquarters - Oakland, CA

* data circa 6/04

Content Delivery Internal Education and training Business communications Video project approval (for internal clients only) External Health education Marketing

Internal

Education and training

Business communications

Video project approval (for internal clients only)

External

Health education

Marketing

Internal Content Delivery Networks Videoconferencing 300+ end points Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport enterprise network Main channel for live broadcast and interactive video Intranet Rich media delivery Progressive download VOD Windows Media streaming

Videoconferencing

300+ end points

Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport enterprise network

Main channel for live broadcast and interactive video

Intranet

Rich media delivery

Progressive download VOD

Windows Media streaming

Internal Content Providers Top Four Physician Education (CME) Nursing education (CE) Corporate communications Regulatory and compliance

Top Four

Physician Education (CME)

Nursing education (CE)

Corporate communications

Regulatory and compliance

Internal Content Providers – The Big Two Clinical Videoconferencing Network Weekly live CE videoconference for nurses Interactive and broadcast mode 1 to 6 hour program lengths depending on topic Post-event distribution mainly DVD Short clips delivered in various digital formats

Weekly live CE videoconference for nurses

Interactive and broadcast mode

1 to 6 hour program lengths depending on topic

Post-event distribution mainly DVD

Short clips delivered in various digital formats

Internal Content Providers – The Big Two Bi-weekly live CME videoconferences for clinicians Noon time slot to reach broad audience (avg. 1200) 50 minute program length Post-event distribution mainly DVD (internal/external) Short clips and full programs available as Windows Media streams and Flash via intranet

Bi-weekly live CME videoconferences for clinicians

Noon time slot to reach broad audience (avg. 1200)

50 minute program length

Post-event distribution mainly DVD (internal/external)

Short clips and full programs available as Windows Media streams and Flash via intranet

Internal Production Facility Flagship Studio Control Room - Oakland, CA

Internal Production Facility Flagship Studio Control Room - Oakland, CA

Internal Production Facility Flagship Studio - Oakland, CA

Internal Production Facility Flagship Studio - Oakland, CA

Internal Production Facility Flagship Studio - Oakland, CA

Internal Content Delivery – Live Web cast Screen shot of Live Web cast

Internal Content Delivery - VOD Screen shot of Intranet VOD

Internal Content Delivery - Live Videoconference, Web cast and VOD George Halvorson, Chairman and CEO

Internal Content Delivery Screen shot of Intranet VOD

Content Delivery External Health education Videos and Podcasts Marketing

External

Health education

Videos and Podcasts

Marketing

External Content Delivery – Health Education members.kaiserpermanente.org

Portal to members Your Personal Physician’s Homepage permanente.net

Portal to members Your Personal Physician’s Homepage

Access to Health Care Information

On-line Video Resources

FLV is Standard Video Delivery Format

Production Process and Workflow (Mainly Mac OS) Acquisition on BetaSP, DVCAM and Firestore Edit in Final Cut Pro AJA I/O box handles analog component Master on BetaSP or DVCAM Video approval available on ikpdev.org/video Distribute mainly on DVD, CD and web Delivery Formats MPEG-1, MPEG-2 WMV FLV SWF EXE MP3

Acquisition on BetaSP, DVCAM and Firestore

Edit in Final Cut Pro

AJA I/O box handles analog component

Master on BetaSP or DVCAM

Video approval available on ikpdev.org/video

Distribute mainly on DVD, CD and web

Delivery Formats

MPEG-1, MPEG-2

WMV

FLV

SWF

EXE

MP3

Software tools (Mainly Mac OS) Final Cut Pro – video editing Soundtrack Pro – audio editing Compressor – MPEG-2 encoding DVD Studio Pro – DVD authoring Cleaner – WMV encoding, transcoding Sorenson Squeeze - Flash 7 Flix Pro – Flash 8 encoding Studio 8 – Flash projects Dreamweaver/TeamSite – web development

Final Cut Pro – video editing

Soundtrack Pro – audio editing

Compressor – MPEG-2 encoding

DVD Studio Pro – DVD authoring

Cleaner – WMV encoding, transcoding

Sorenson Squeeze - Flash 7

Flix Pro – Flash 8 encoding

Studio 8 – Flash projects

Dreamweaver/TeamSite – web development

For More Information [email_address] (510) 987-3956

[email_address] (510) 987-3956