Distribution and Delivery of Digital Media at Kaiser Permanente

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This is a slide deck I presented as part of a panel session on, "Distribution & Delivery of Digital Media" and the Streaming Media West 2006 Conference & Exhibition. The session examined digital media delivery and distribution options and gave know-how to choose the best combination for content across multiple platforms.

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Distribution and Delivery of Digital Media at Kaiser Permanente

  1. 1. Distribution and Delivery of Digital Media at Kaiser Permanente Larry Kless Production Manager, Videoconferencing Content Distribution Manager, Multimedia Kaiser Permanente Streaming Media West November 2 , 2006
  2. 2. About Me <ul><li>Production and Content Distribution Manager in Northern California Regional Multimedia department </li></ul><ul><li>Worked at KP since 1990 </li></ul><ul><li>20+ Film, video, audio </li></ul><ul><li>15+ years in videoconferencing </li></ul><ul><li>Fine Arts background </li></ul>
  3. 3. About Kaiser Permanente <ul><li>Founded in 1945 </li></ul><ul><li>Largest non-profit HMO </li></ul><ul><li>Serving 8.3 million members </li></ul><ul><li>8 Regions covering 9 states and the District of Columbia </li></ul><ul><li>136,500 employees </li></ul><ul><li>11,700 physicians </li></ul><ul><li>27 hospitals </li></ul><ul><li>431 medical offices </li></ul><ul><li>Headquarters - Oakland, CA </li></ul><ul><li>* data circa 6/04 </li></ul>
  4. 4. Content Delivery <ul><li>Internal </li></ul><ul><ul><li>Education and training </li></ul></ul><ul><ul><li>Business communications </li></ul></ul><ul><ul><li>Video project approval (for internal clients only) </li></ul></ul><ul><li>External </li></ul><ul><ul><li>Health education </li></ul></ul><ul><ul><li>Marketing </li></ul></ul>
  5. 5. Internal Content Delivery Networks <ul><li>Videoconferencing </li></ul><ul><ul><li>300+ end points </li></ul></ul><ul><ul><li>Tandberg 6000 codecs, 384 Kbps, H.320 over private Passport enterprise network </li></ul></ul><ul><ul><li>Main channel for live broadcast and interactive video </li></ul></ul><ul><li>Intranet </li></ul><ul><ul><li>Rich media delivery </li></ul></ul><ul><ul><li>Progressive download VOD </li></ul></ul><ul><ul><li>Windows Media streaming </li></ul></ul>
  6. 6. Internal Content Providers <ul><li>Top Four </li></ul><ul><ul><li>Physician Education (CME) </li></ul></ul><ul><ul><li>Nursing education (CE) </li></ul></ul><ul><ul><li>Corporate communications </li></ul></ul><ul><ul><li>Regulatory and compliance </li></ul></ul>
  7. 7. Internal Content Providers – The Big Two Clinical Videoconferencing Network <ul><li>Weekly live CE videoconference for nurses </li></ul><ul><li>Interactive and broadcast mode </li></ul><ul><li>1 to 6 hour program lengths depending on topic </li></ul><ul><li>Post-event distribution mainly DVD </li></ul><ul><li>Short clips delivered in various digital formats </li></ul>
  8. 8. Internal Content Providers – The Big Two <ul><li>Bi-weekly live CME videoconferences for clinicians </li></ul><ul><li>Noon time slot to reach broad audience (avg. 1200) </li></ul><ul><li>50 minute program length </li></ul><ul><li>Post-event distribution mainly DVD (internal/external) </li></ul><ul><li>Short clips and full programs available as Windows Media streams and Flash via intranet </li></ul>
  9. 9. Internal Production Facility Flagship Studio Control Room - Oakland, CA
  10. 10. Internal Production Facility Flagship Studio Control Room - Oakland, CA
  11. 11. Internal Production Facility Flagship Studio - Oakland, CA
  12. 12. Internal Production Facility Flagship Studio - Oakland, CA
  13. 13. Internal Production Facility Flagship Studio - Oakland, CA
  14. 14. Internal Content Delivery – Live Web cast Screen shot of Live Web cast
  15. 15. Internal Content Delivery - VOD Screen shot of Intranet VOD
  16. 16. Internal Content Delivery - Live Videoconference, Web cast and VOD George Halvorson, Chairman and CEO
  17. 17. Internal Content Delivery Screen shot of Intranet VOD
  18. 18. Content Delivery <ul><li>External </li></ul><ul><ul><li>Health education </li></ul></ul><ul><ul><ul><li>Videos and Podcasts </li></ul></ul></ul><ul><ul><li>Marketing </li></ul></ul>
  19. 19. External Content Delivery – Health Education members.kaiserpermanente.org
  20. 20. Portal to members Your Personal Physician’s Homepage permanente.net
  21. 21. Portal to members Your Personal Physician’s Homepage
  22. 22. Access to Health Care Information
  23. 23. On-line Video Resources
  24. 24. FLV is Standard Video Delivery Format
  25. 25. Production Process and Workflow (Mainly Mac OS) <ul><li>Acquisition on BetaSP, DVCAM and Firestore </li></ul><ul><li>Edit in Final Cut Pro </li></ul><ul><ul><li>AJA I/O box handles analog component </li></ul></ul><ul><ul><li>Master on BetaSP or DVCAM </li></ul></ul><ul><li>Video approval available on ikpdev.org/video </li></ul><ul><li>Distribute mainly on DVD, CD and web </li></ul><ul><li>Delivery Formats </li></ul><ul><ul><li>MPEG-1, MPEG-2 </li></ul></ul><ul><ul><li>WMV </li></ul></ul><ul><ul><li>FLV </li></ul></ul><ul><ul><li>SWF </li></ul></ul><ul><ul><li>EXE </li></ul></ul><ul><ul><li>MP3 </li></ul></ul>
  26. 26. Software tools (Mainly Mac OS) <ul><ul><li>Final Cut Pro – video editing </li></ul></ul><ul><ul><li>Soundtrack Pro – audio editing </li></ul></ul><ul><ul><li>Compressor – MPEG-2 encoding </li></ul></ul><ul><ul><li>DVD Studio Pro – DVD authoring </li></ul></ul><ul><ul><li>Cleaner – WMV encoding, transcoding </li></ul></ul><ul><ul><li>Sorenson Squeeze - Flash 7 </li></ul></ul><ul><ul><li>Flix Pro – Flash 8 encoding </li></ul></ul><ul><ul><li>Studio 8 – Flash projects </li></ul></ul><ul><ul><li>Dreamweaver/TeamSite – web development </li></ul></ul>
  27. 27. For More Information <ul><ul><li>[email_address] (510) 987-3956 </li></ul></ul>

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