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Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
Mental Health Bebo Case Study  Derek Chambers
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Mental Health Bebo Case Study Derek Chambers

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  • 1. ‘ Your Mental Health’ Bebo profile Derek Chambers and Rachel Wright HSE National Office for Suicide Prevention
  • 2. Presentation content <ul><li>Overview of ‘Your Mental Health’ campaign </li></ul><ul><li>Why Bebo? </li></ul><ul><li>Friends, comments, polls etc... </li></ul><ul><li>Moderating guidelines </li></ul><ul><li>Cost issues </li></ul><ul><li>Plans </li></ul>
  • 3. Policy context
  • 4. Why mental health awareness as part of suicide prevention: <ul><li>Is suicide the tip of the iceberg OR an island of misery in a sea of happiness? </li></ul>
  • 5. Reach Out strategy Targeted suicide prevention Whole population prevention
  • 6. The awareness campaign brief
  • 7. HSE population health / NOSP mental health campaign brief Campaign name Mental health campaign Overall policy Reach Out Action Area 10 Other relevant policy including Vision for Change Campaign aim To improve awareness and understanding of mental health and mental well-being
  • 8. Campaign objectives <ul><li>People will have a greater understanding of personal mental health </li></ul><ul><li>People will seek social / professional support </li></ul><ul><li>People will recognise the importance of social / professional support </li></ul>
  • 9. Target audience / key messages Campaign target audience (s) <ul><li>General public: </li></ul><ul><li>With specific targeting of 13 to 35 yr olds </li></ul>Key message (s) <ul><li>Mental health is as important as your physical health </li></ul><ul><li>Minding your mental health is as important as minding your physical health </li></ul><ul><li>It’s ok to talk about your mental health as you would your physical health </li></ul>
  • 10. The campaign – ‘Your Mental Health’
  • 11. &nbsp;
  • 12. &nbsp;
  • 13. Profile page design
  • 14. Homepage Promotion
  • 15. Friends <ul><li>Currently: </li></ul><ul><li>1367 friends </li></ul><ul><li>1859 (‘ever’) </li></ul><ul><li>37, 882 profile views </li></ul>
  • 16. Comments <ul><li>Comments are pre-moderated </li></ul><ul><li>Comments are anonymous </li></ul>
  • 17. Blog <ul><li>A different mental health topic is covered each month </li></ul><ul><li>Topics covered </li></ul><ul><ul><li>peer pressure </li></ul></ul><ul><ul><li>loneliness </li></ul></ul><ul><ul><li>alcohol and drugs </li></ul></ul><ul><ul><li>sexuality </li></ul></ul><ul><ul><li>self-harm </li></ul></ul>
  • 18. Polls <ul><li>Polls are conducted based on the current blog topic </li></ul><ul><li>Polls have been taken 16345 times </li></ul>
  • 19. Polls – alcohol and drugs
  • 20. Quiz page <ul><li>Quizzes are also related to blog topic </li></ul><ul><li>Quizzes have been taken 8169 times </li></ul>
  • 21. Quizzes
  • 22. Widgets <ul><li>Slideshow.com </li></ul>
  • 23. www.bebo.com/yourmentalhealth
  • 24. Guidelines
  • 25. Costs Costs Amount in € Profile design 2,500 Bebo charges for sponsored profile with 1 month of homepage promotions 17,000 Outsourced moderator / profile management for 3 months 11,400 Total 30,900
  • 26. Future plans

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