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Blogging for Business,[object Object],Andy Kleist ,[object Object]
Intro to Blogging,[object Object],[object Object]
A blog is a website categorized by regular individual entries or comments, description of events, or other material.
Why blog?
To share ideas, promote your business, or to just stand out from others in the social marketing world.,[object Object]
Driving Traffic to your Site,[object Object],[object Object]
Word of Mouth will be extremely important early on, so make sure to spread news of your blogs existence to online groups of people who might be interested.
Linking and being linked by other similar websites (this relationship with other blogs is often built before your blog)
Advertising with Google (more on this later),[object Object]
Using longer key phrases will increase your chance of hits on Google or Yahoo!,[object Object]
Once you have started a blog and have some traffic to your website, you may want to take it to the next level and purchase a domain.
Keep it simple, short, and easy to remember
Domains can be a cheap way to increase traffic over time,[object Object]
This can increase the amount of interested users viewing your blog immensely.,[object Object]
The most important thing to do is update every few days no matter what!

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Blogging for Business

  • 1.
  • 2.
  • 3. A blog is a website categorized by regular individual entries or comments, description of events, or other material.
  • 5.
  • 6.
  • 7. Word of Mouth will be extremely important early on, so make sure to spread news of your blogs existence to online groups of people who might be interested.
  • 8. Linking and being linked by other similar websites (this relationship with other blogs is often built before your blog)
  • 9.
  • 10.
  • 11. Once you have started a blog and have some traffic to your website, you may want to take it to the next level and purchase a domain.
  • 12. Keep it simple, short, and easy to remember
  • 13.
  • 14.
  • 15. The most important thing to do is update every few days no matter what!
  • 16.
  • 17. Advertisements will likely be the biggest form of income, but consider merchandise and games/contests
  • 18.
  • 19. Adwords, as used in class can increase site traffic by linking your site when someone searches for keywords you select.
  • 20. Cost per click can get high, so use long-tail phrases for the most interested users
  • 22. This program adds related advertising to your website, compensating you for any clicks on links.
  • 23.
  • 24. Site content and Advertisements work in this way, so it is important to keep them related.
  • 25. The closer your site’s content is to its advertisements, the greater chance of clicks and eventual purchases for those advertisers.
  • 26.
  • 27. These mods or addons can be as simple as RSS Feeds and Twitter updates, or they can be extremely detailed layout and graphics addons that may seem like a completely new program.
  • 28. Our advantage is knowing what makes a good website.
  • 29.
  • 30.
  • 31.
  • 33. Interactive display of marketable workplace skills
  • 34. Accessible group of readers that you can try to sell to
  • 36. Experience for future web ventures
  • 37. Thank you, and good luck blogging!