500 B2B Contacts each Month!Start a Free LeadFerret accountStart a Free 30 day Trial of SalesNexusSearch for contacts in LeadFerretTransfer to SalesNexusStart email, calling and direct mailcampaigns
Your Hosts: LeadFerret.com Forest Cassidy, CEOStela Cassidy, VP of Sales and Marketing SalesNexus.com Craig Klein, CEO Launch Pad Solutions Michael Halper, CEO
Today‟s Presentation•Intro to SalesNexus CRM and Email Marketing solution•Intro to LeadFerret.com B2B Contacts•The Vision – Automate Finding Qualified Leads and FocusSales Time on Closing•Easy Approach to Content Based Email Campaigns•What‟s included and what does it cost?•How do I get started?•Your Questions
Michael HalperCEO, Launch Pad SolutionsAppointment Setting for B2B Sales TeamsFormerly used Hoovers and Salesforce.com
SalesNexus CRM and Email Marketing•Customer Relationship Management for Sales People •Notes, Call Reminders, Documents, Custom Fields and Searches•Email Marketing for Sales People – Unlimited! •Blasts and on-going drip campaigns •Analytics – track opens, clicks with notifications •Automated management of bounces and opt-outs
LeadFerret B2B Database•5 M+ Business Contacts including •Title, phone, address, revenue, employees, EMAILs, social profile links and more!•Search by SIC, Industry, Title and Location•Free download includes email address•Searchable Quality Score
Content Marketing Creating engaging content that your audience finds helpful, informative and entertainingWhere do I start?
The 555 System•Create 5 educational “content” pieces to email to targetcontacts•Create 5 qualifying questions to set the bar for salesengagement•Create 5 FAQ emails that answer the questions all buyers ask
Several Content based Emails allowinterested prospects to Self Identify.
A few questionsqualify most valuable prospects FAQ Emails move prospects through the sales process efficiently
Step 2Define the Pains You SolveThis is the outline of Content Pieces• One for each of the most common “Pains” your service addresses• Could be blog, whitepaper, video, ebook, etc.• Emails “sell” the Pain and the piece.• Click a link to access the content.
Step 3Create your content! A few tips…• Schedule Time to Work on It!• Articles on other sites• Video interview – you or a customer• 4 Ways to „avoid pain #1‟• Customer stories – case studies, testimonials, “don‟t let this happen to you”• Comparison of options/competitors• Book recommendations
Step 45 Qualifying QuestionsHow do you know they‟re ready to buy and what the purchasewill be worth?Not demographics!Decision Maker? Decision process/body identified?Budget? Ability to identify ROI?Pain? Should be able to articulate at least one Technical Pain
Step 55 FAQsWhat are the questions every prospect asks when they‟reready to buy?Set up process?Delivery time?Steps in process?Difficulty of set up/installation?Customer Service options? Return/refund policy?
Follow these 5 Steps!1. Define Your Target2. Define Your Customers‟ Pains3. Creating Your Content4. Develop Qualifying Questions5. Develop FAQ Emails
What‟s included? Costs?•LeadFerret account – FREE! •Search for and Target unlimited contacts•Transfer 500 contacts to SalesNexus each month •SalesNexus account - $55 per month per person •50,000 emails per month!
What‟s Next? Join our upcoming Content Based Email Marketing Workshops! Create FREE LeadFerret.com account Start a Free 30 day Trial of SalesNexus CRM and Email Marketing