Mock thesisfinal042710

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  • 1. Katherine  Lee   MFADT  Candidate  2010   April  27,  2010  
  • 2. In  a  world  where  customization  is  increasingly   used  as  a  weapon  to  combat  mass   commoditization,  customized  items   themselves  risk  becoming  commoditized  to   the  point  that  they  lose  personal  meaning.    
  • 3. The  Kwyjibos  Lab  is  a  web  application  that   allows  users  to  design  and  order  their  own  plush   creatures               (                      ).   This  project  is  an  exploration  into  how  the   customization  process  can  be  designed  to   inspire  users  to  create  meaningful  objects  they   have  a  personal  connection  with.  
  • 4. How  can  I  enable  mass  customization  while   maintaining  the  aesthetic  concerns  of  the  co-­‐ designers  at  each  step?  
  • 5. user  experience   {  comfort  +  familiarity  +  playfulness  +  nostalgia  }   ownership  of  customized  object    {user-­‐generated  narrative  }  
  • 6. The  Kwyjibos  Lab  achieves  the  goal  of  fostering   user-­‐generated  narrative  –  room  to  explore  more   deeply     The  designer  toy  consumer  depends  on  aesthetic   of  designer/artist  who  creates  it   How  much  does  my  own  aesthetic  factor  into   kwyjibos?    
  • 7. thank  you.   comments?     questions?     deep,  dark  secrets?   what  do  you  think?