Katherine	
  Lee	
  
MFADT	
  Candidate	
  2010	
  
           April	
  27,	
  2010	
  
In	
  a	
  world	
  where	
  customization	
  is	
  increasingly	
  
             used	
  as	
  a	
  weapon	
  to	
  comba...
The	
  Kwyjibos	
  Lab	
  is	
  a	
  web	
  application	
  that	
  
allows	
  users	
  to	
  design	
  and	
  order	
  the...
How	
  can	
  I	
  enable	
  mass	
  customization	
  while	
  
maintaining	
  the	
  aesthetic	
  concerns	
  of	
  the	
...
user	
  experience	
  
{	
  comfort	
  +	
  familiarity	
  +	
  playfulness	
  +	
  nostalgia	
  }	
  

             owner...
The	
  Kwyjibos	
  Lab	
  achieves	
  the	
  goal	
  of	
  fostering	
  
user-­‐generated	
  narrative	
  –	
  room	
  to	...
thank	
  you.	
  

comments?	
  	
  
questions?	
  	
  
deep,	
  dark	
  secrets?	
  

what	
  do	
  you	
  think?	
  
Mock thesisfinal042710
Mock thesisfinal042710
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Mock thesisfinal042710

  1. 1. Katherine  Lee   MFADT  Candidate  2010   April  27,  2010  
  2. 2. In  a  world  where  customization  is  increasingly   used  as  a  weapon  to  combat  mass   commoditization,  customized  items   themselves  risk  becoming  commoditized  to   the  point  that  they  lose  personal  meaning.    
  3. 3. The  Kwyjibos  Lab  is  a  web  application  that   allows  users  to  design  and  order  their  own  plush   creatures               (                      ).   This  project  is  an  exploration  into  how  the   customization  process  can  be  designed  to   inspire  users  to  create  meaningful  objects  they   have  a  personal  connection  with.  
  4. 4. How  can  I  enable  mass  customization  while   maintaining  the  aesthetic  concerns  of  the  co-­‐ designers  at  each  step?  
  5. 5. user  experience   {  comfort  +  familiarity  +  playfulness  +  nostalgia  }   ownership  of  customized  object    {user-­‐generated  narrative  }  
  6. 6. The  Kwyjibos  Lab  achieves  the  goal  of  fostering   user-­‐generated  narrative  –  room  to  explore  more   deeply     The  designer  toy  consumer  depends  on  aesthetic   of  designer/artist  who  creates  it   How  much  does  my  own  aesthetic  factor  into   kwyjibos?    
  7. 7. thank  you.   comments?     questions?     deep,  dark  secrets?   what  do  you  think?  
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