Breast Cancer030310
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    Breast Cancer030310 Breast Cancer030310 Presentation Transcript

    • Breast Cancer
      Design for the Majority
      Improving Healthcare in Rural China
      March 3rd, 2010
      Chris Driscoll | NourDiabYunes| Katherine Lee
    • The case
      Rates of breast cancer in China are now as low as 12.8/100,000 women
      The Journal of the National Cancer Institute predicts that 100/100,000 of women aged 55-69 by 2021
      This trend is attributed to poor diet, increased exposure to pollution, and growing use of alcohol and tobacco products
    • Our goals
      Education
      Raise awareness of the conditions and causes of breast cancer
      Prevention
      Offer resources for prevention and early diagnosis
      Support
      Provide a community or support system for patients and families dealing with breast cancer
    • Research findings
      Lack of information in rural areas on this and other healthcare issues
      BRCA1/BRCA2 mutation gives a high correlation with breast cancer sufferers
      Lifestyle and diet closely linked
      Self breast exams, x-ray/digital mammography, MRI routine for identification and treatment
    • Our proposals
      Education – Public Information Campaign
      diet
      exercise
      self-detection
      Preventive care
      screening
      Patient Support
      clinical information
      support community
    • Breast Self-Examination
    • Public Information Campaign
    • Mobile Clinic
    • Thermographic Screening
    • Thermo-Scanning
    • Text-based Support
    • The challenges
      Effective strategies for dispersal of public information in rural areas
      Palatable approach to promoting healthful diet/lifestyle habits within the financial constraints of the target market
      Development of low-cost screening options and access infrastructure for rural communities
    • Questions for SIVA
      What regulatory barriers do we face in developing novel medical devices for rural populations?
      What are current methods for large public information campaigns? What is the cheapest and most surefire way of reaching people in rural areas?
      What is the power of evoking filial piety to solicit community contributions for local healthcare solutions?
      To what degree is breast cancer, or healthcare in general, viewed as a community burden/concern?
    • Schedule
      Week of 3.3
      communicating with SIVA collaborators
      more sketches
      visit organizations/hospitals
      Week of 3.10
      define a user group for testing
      build low-cost prototype and test mechanism
      get feedback from an oncologist or radiology
      Week of 3.17
      prototyping
      Week of 3.24
      prototyping
      Week of 4.1
      deadline (?)
    • Thank you
      Questions/comments?