Prior to the beginning scene- looks riot scene men are
excited and running around and women are calm and
Introduced as men vs women shows
that women are more dominant and
powerful in this rather than it being men
The manner she is standing in creates
Seems to be standing against somethinga pride appearance about her
especially as she is standing alone
makes her the centre of attention all
eyes are drawn to her
This shot of her in the middle shows that
she’s the star, which tracks her movement
and establishes the scene.
The use of close ups in the video illustrate
Beyoncé's significance and her fiery
emotions. By using close ups it enhances
the fierce atmosphere using dark makeup
and a dark background distinguishes her
from the rest of the performers. This
portrays her female dominance in the video
developing her star image.
These two shots Beyonce also enhances her star
imagery as there is a flag of her and as she rides in on
In addition as she is the
only that is on a horse it
is a clear distinction
between the performers
and the artist.
The Close up of Beyoncelooks significant. The
Egyptian head jewellery
makes her look high and
mighty as she stands out
from the rest looks
Due to the flag and coordinated army
hats and clothing makes them look
united considering that they’re saluting
Looks seductive; lips apart, Smokey eye
make up, looks wild and fierce.
Her appearance is similar to an
empress. This gives her an
The quick cuts between
each scene displaying the
diverse shots of scenarios
of the story that is being told
This video is targeted at female
audience to demonstrate that
they too can be just as powerful
and dominant as men are.
The close up of her licking her
finger is seductive which makes her
active and the males passive as
they are seen as weak and can be
taken for advantage.
Men are afraid- standing there with riot shields and moving back from them.
Again this reverses the conventions of the theory as they fear women and
they are more dominant.
Conventions of the music video: The
convention of her as an artist and
convention of the genre of music to
have dancing in it.
Men move back in fear as she
comes towards them
Men are scared of the women. This
challenges the stereotype convention
that men are more dominant than
women, whereas women are more
authoritative and prevailing in this.