Public Relations and the Media News Release Exercise April 23, 2007

Exercise: The news release Divide into three groups. You are receiving a news release and one of the resultant stories. Compare and contrast the two. Be prepared to discuss your analysis with the class. What was the goal of the news release? Did it accomplish that goal?

Divide into three groups. You are receiving a news release and one of the resultant stories. Compare and contrast the two. Be prepared to discuss your analysis with the class.

What was the goal of the news release? Did it accomplish that goal?

New release and resultant media PATCH Program Receives Innovations in Health Care Award http://www.hsc.unt.edu/news/newsrelease.cfm?ID=323 News articles Fort Worth Business Press http://www.fwbusinesspress.com/display.php?id=3264&search=patti%20pagels North Texas Daily http://media.www.ntdaily.com/media/storage/paper877/news/2005/04/05/UndefinedSection/Health.Center.Program.Created.To.Help.Smokers-1893414.shtml

PATCH Program Receives Innovations in Health Care Award

http://www.hsc.unt.edu/news/newsrelease.cfm?ID=323

News articles

Fort Worth Business Press

http://www.fwbusinesspress.com/display.php?id=3264&search=patti%20pagels

North Texas Daily

http://media.www.ntdaily.com/media/storage/paper877/news/2005/04/05/UndefinedSection/Health.Center.Program.Created.To.Help.Smokers-1893414.shtml