Macro Editing in Convergence Media

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    Macro Editing in Convergence Media - Presentation Transcript

    1. News Editing Spring 2009
    2. Today’s agenda—Feb. 9
      • Return Quiz #2
      • Discuss Chapter 4, Macro Editing
    3. Quiz #2
      • Let’s take a look
    4. Chapter 4
      • Macro editing is big picture editing
        • Are stories worth running?
        • Does it have a good lead? Is it well organized? Does it flow well?
        • Does it have unanswered questions?
        • Is it accurate?
        • Is it objective?
        • Is it legal, ethical, tasteful and sensitive?
    5. Is it worth running?
      • Reader-centered
        • Focus on something your audience wants
        • Focus on something your audience needs
      • Who is your audience?
      • Put yourself in their shoes and answer
        • Does it directly affect my life?
          • Money
          • Emotional impact on family or friends
        • Will I find it interesting?
        • People focus—especially important in PR
    6. Kill that story
      • Assignment editor decides
      • Can be the specific section editor
      • Sometimes best to check with the reporter
    7. How important is the story?
      • Determines the length
      • How much does the audience care about the story?
      • How much space is available?
      • Newshole…..
      • You want to give reporters guidance on how important a story is before they begin work on it
    8. Good leads
      • Hard news and soft news are different
      • Why?
    9. Hard News versus Soft News
      • Hard news
        • Timely
        • Conflicts
        • Just happened
        • Answer these questions
          • What happened
          • Why it happened
          • How readers are affected
        • Examples: Crimes, fires, meetings, speeches , court testimony
    10. Basic Hard News Story
      • Inverted Pyramid and Story Focus
        • The basic news story is told upside down (inverted pyramid), with most important information first to least important information. Results of a news event first.
      •  
      Lead Less important info. Least important info.
    11. Basic Questions to be Answered in a Hard News Story
      • 5 Ws and an H
        • Who
        • What
        • Where
        • When
        • Why
        • How
      • Additional: So what? How does it impact readers? Why should they care?
    12. Typical order of hard news lead
      • Who then what
        • Immediate ID lead
        • Delayed ID lead
      • Time, day and place are after the who and what if at all in the lead
        • Time-day-place
    13. Wednesday’s agenda
      • Discuss Chapter 4, Macro Editing
      • Edit
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