Creating Engagement with WikisPresented by Dr. Kay L. ColleyAssistant ProfessorTexas Wesleyan UniversityOctober 22-24, 2009See this presentation at http://kaycolley.wik.is/

Models of Public Relations*Press agentry modelPublic information modelTwo-way asymmetrical modelTwo-way symmetrical model*Based on Grunig and Hunt, 1984http://kaycolley.wik.is/

Press agentry model

Public information model

Two-way asymmetrical model

Two-way symmetrical model

The Communication Model Sender ReceiverNoiseNoiseNoiseFeedbackChannelMessageFrame of reference Frame of reference FeedbackNoiseNoiseNoise

Where do wikis fit?Two-way symmetrical communication modelChannel or tool in that model

Two-way symmetrical communication model

Channel or tool in that model

What is a wiki?From the Hawaiian word for quickA website that allows anyone to edit itProbably best know is WikipediaPresentation is at http://kaycolley.wik.is/

From the Hawaiian word for quick

A website that allows anyone to edit it

Probably best know is Wikipedia

Presentation is at http://kaycolley.wik.is/

Wikis and social mediaWikis are part of social mediaSocial media include:Web logs or BlogsInternet forums Media sharing sitesRSS feedsPodcastsSocial networking sitesWikis

Wikis are part of social media

Social media include:

Web logs or Blogs

Internet forums

Media sharing sites

RSS feeds

Podcasts

Social networking sites

Wikis

Traits of social mediaUser-drivenOrganic content or “mashed” Community-orientedEasy to use

User-driven

Organic content or “mashed”

Community-oriented

Easy to use

Advantages of social media“Stickier” than traditional mediaViral in natureInteractiveHigh visibility on the Internet

“Stickier” than traditional media

Viral in nature

Interactive

High visibility on the Internet

Traditional uses of wikisProject management Tech support Research and development Event planning Customer relationship management

Project management

Tech support

Research and development

Event planning

Customer relationship management

Some examples Motorolahttp://www.motoqwiki.com/index.php?title=Motorola_Q_WikiIntelhttp://wikimania2006.wikimedia.org/wiki/Proceedings:JB1T-Mobilehttp://wiki.sidekick.com/?t=anon

Other wiki examplesFordhttp://wherearethejoneses.wikidot.com/set:homeBetter Homes and Gardens wikihttp://wiki.bhgscrapbooksetc.com/?t=anonIntuithttp://www.taxalmanac.org/index.php/Main_Page

Some of my wikishttp://ramblertraining.wetpaint.comhttp://kcolley.wiki.zoho.com/http://editingtxwesleyan.pbworks.com/http://kaycolley.wik.is/

http://ramblertraining.wetpaint.com

http://kcolley.wiki.zoho.com/

http://editingtxwesleyan.pbworks.com/

http://kaycolley.wik.is/

Using Wikis Part of your overall strategySuperior tools for ParticipationEngagementConnectingCreating Community

Part of your overall strategy

Superior tools for

Participation

Engagement

Connecting

Creating Community

The Rules of EngagementFirst determine where your stakeholders fit in Forrester Research’s engagement segmentsAre your stakeholders:Creators (13% of online users)Critics (19% of online users)Collectors (15% of online users)Joiners (19% of online users)Spectators (33% of online users)Inactives (52% of online users)

First determine where your stakeholders fit in Forrester Research’s engagement segments

Are your stakeholders:

Creators (13% of online users)

Critics (19% of online users)

Collectors (15% of online users)

Joiners (19% of online users)

Spectators (33% of online users)

Inactives (52% of online users)

The Rules of EngagementTrust the communityJoin the networksFrequent stakeholder cyber hangoutsListen and learnCreate quality contentWatch your voiceBe authenticGive it viralityMonitor and manage your reputation onlineBecome radically transparent

Trust the community

Join the networks

Frequent stakeholder cyber hangouts

Listen and learn

Create quality content

Watch your voice

Be authentic

Give it virality

Monitor and manage your reputation online

Become radically transparent

When to use wikisTo get uncensored customer feedbackTo provide customer service and experience of value to allTo work with people to create somethingTo create and sustain knowledge or expertise

To get uncensored customer feedback

To provide customer service and experience of value to all

To work with people to create something

To create and sustain knowledge or expertise

How do I know what to use?Software comparisonshttp://en.wikipedia.org/wiki/Comparison_of_wiki_softwarehttp://www.wikimatrix.org/Try some out!

http://en.wikipedia.org/wiki/Comparison_of_wiki_software

http://www.wikimatrix.org/

How to avoid wiki pitfallsUsing the control measures to lock pages Managing access to your site Making wikis user-friendly with instructionsUnderstanding versioning on wikis Creating a code of ethics or conduct

Using the control measures to lock pages

Managing access to your site

Making wikis user-friendly with instructions

Understanding versioning on wikis

Creating a code of ethics or conduct

Food for thoughtWikis can help you navigate other social media:http://twitter.pbworks.com/http://facebook.wikia.com/wiki/Main_Pagehttp://iphonegames.wikia.com/wiki/IPhone_Games_Wikihttp://www.thenewpr.com/wiki/pmwiki.phphttp://pr.wikia.com/wiki/Main_Page

http://twitter.pbworks.com/

http://facebook.wikia.com/wiki/Main_Page

http://iphonegames.wikia.com/wiki/IPhone_Games_Wiki

http://www.thenewpr.com/wiki/pmwiki.php

http://pr.wikia.com/wiki/Main_Page

QuestionsHow to reach me with questions, comments and complaints:E-mail—kcolley@txwes.eduTwitter—@kaycolley or www.twitter.com/kaycolleyBlog—www.kaycolley.blogspot.comWiki for this presentation:http://kaycolley.wik.is/