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Creating Engagement With Wikis

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This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed for ...

This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed for additional comments on engagement and community.

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    Creating Engagement With Wikis Creating Engagement With Wikis Presentation Transcript

    • Creating Engagement with Wikis
      Presented by Dr. Kay L. Colley
      Assistant Professor
      Texas Wesleyan University
      October 22-24, 2009
      See this presentation at http://kaycolley.wik.is/
    • Models of Public Relations*
      • Press agentry model
      • Public information model
      • Two-way asymmetrical model
      • Two-way symmetrical model
      *Based on Grunig and Hunt, 1984
      http://kaycolley.wik.is/
    • The Communication Model
      Sender Receiver
      Noise
      Noise
      Noise
      Feedback
      Channel
      Message
      Frame of reference
      Frame of reference
      Feedback
      Noise
      Noise
      Noise
    • Where do wikis fit?
      • Two-way symmetrical communication model
      • Channel or tool in that model
    • What is a wiki?
      • From the Hawaiian word for quick
      • A website that allows anyone to edit it
      • Probably best know is Wikipedia
      • Presentation is at http://kaycolley.wik.is/
    • Wikis and social media
      • Wikis are part of social media
      • Social media include:
      • Web logs or Blogs
      • Internet forums
      • Media sharing sites
      • RSS feeds
      • Podcasts
      • Social networking sites
      • Wikis
    • Traits of social media
      • User-driven
      • Organic content or “mashed”
      • Community-oriented
      • Easy to use
    • Advantages of social media
      • “Stickier” than traditional media
      • Viral in nature
      • Interactive
      • High visibility on the Internet
    • Traditional uses of wikis
      • Project management
      • Tech support
      • Research and development
      • Event planning
      • Customer relationship management
    • Some examples
      Motorola
      http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki
      Intel
      http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1
      T-Mobile
      http://wiki.sidekick.com/?t=anon
    • Other wiki examples
      Ford
      http://wherearethejoneses.wikidot.com/set:home
      Better Homes and Gardens wiki
      http://wiki.bhgscrapbooksetc.com/?t=anon
      Intuit
      http://www.taxalmanac.org/index.php/Main_Page
    • Some of my wikis
      • http://ramblertraining.wetpaint.com
      • http://kcolley.wiki.zoho.com/
      • http://editingtxwesleyan.pbworks.com/
      • http://kaycolley.wik.is/
    • Using Wikis
      • Part of your overall strategy
      • Superior tools for
      • Participation
      • Engagement
      • Connecting
      • Creating Community
    • The Rules of Engagement
      • First determine where your stakeholders fit in Forrester Research’s engagement segments
      • Are your stakeholders:
      • Creators (13% of online users)
      • Critics (19% of online users)
      • Collectors (15% of online users)
      • Joiners (19% of online users)
      • Spectators (33% of online users)
      • Inactives (52% of online users)
    • The Rules of Engagement
      • Trust the community
      • Join the networks
      • Frequent stakeholder cyber hangouts
      • Listen and learn
      • Create quality content
      • Watch your voice
      • Be authentic
      • Give it virality
      • Monitor and manage your reputation online
      • Become radically transparent
    • When to use wikis
      • To get uncensored customer feedback
      • To provide customer service and experience of value to all
      • To work with people to create something
      • To create and sustain knowledge or expertise
    • How do I know what to use?
      Software comparisons
      • http://en.wikipedia.org/wiki/Comparison_of_wiki_software
      • http://www.wikimatrix.org/
      Try some out!
    • How to avoid wiki pitfalls
      • Using the control measures to lock pages
      • Managing access to your site
      • Making wikis user-friendly with instructions
      • Understanding versioning on wikis
      • Creating a code of ethics or conduct
    • Food for thought
      Wikis can help you navigate other social media:
      • http://twitter.pbworks.com/
      • http://facebook.wikia.com/wiki/Main_Page
      • http://iphonegames.wikia.com/wiki/IPhone_Games_Wiki
      • http://www.thenewpr.com/wiki/pmwiki.php
      • http://pr.wikia.com/wiki/Main_Page
    • Questions
      How to reach me with questions, comments and complaints:
      E-mail—kcolley@txwes.edu
      Twitter—@kaycolley or www.twitter.com/kaycolley
      Blog—www.kaycolley.blogspot.com
      Wiki for this presentation:
      http://kaycolley.wik.is/