Creating Engagement With Wikis

Creating Engagement with Wikis
Presented by Dr. Kay L. Colley
Assistant Professor
Texas Wesleyan University
October 22-24, 2009
See this presentation at http://kaycolley.wik.is/

Models of Public Relations*
Press agentry model
Public information model
Two-way asymmetrical model
Two-way symmetrical model
*Based on Grunig and Hunt, 1984
http://kaycolley.wik.is/

The Communication Model
Sender Receiver
Noise
Noise
Noise
Feedback
Channel
Message
Frame of reference
Frame of reference
Feedback
Noise
Noise
Noise

Where do wikis fit?
Two-way symmetrical communication model
Channel or tool in that model

What is a wiki?
From the Hawaiian word for quick
A website that allows anyone to edit it
Probably best know is Wikipedia
Presentation is at http://kaycolley.wik.is/

Wikis and social media
Wikis are part of social media
Social media include:
Web logs or Blogs
Internet forums
Media sharing sites
RSS feeds
Podcasts
Social networking sites
Wikis

Traits of social media
User-driven
Organic content or “mashed”
Community-oriented
Easy to use

Advantages of social media
“Stickier” than traditional media
Viral in nature
Interactive
High visibility on the Internet

Traditional uses of wikis
Project management
Tech support
Research and development
Event planning
Customer relationship management

Some examples
Motorola
http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki
Intel
http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1
T-Mobile
http://wiki.sidekick.com/?t=anon

Other wiki examples
Ford
http://wherearethejoneses.wikidot.com/set:home
Better Homes and Gardens wiki
http://wiki.bhgscrapbooksetc.com/?t=anon
Intuit
http://www.taxalmanac.org/index.php/Main_Page

Some of my wikis
http://ramblertraining.wetpaint.com
http://kcolley.wiki.zoho.com/
http://editingtxwesleyan.pbworks.com/

Using Wikis
Part of your overall strategy
Superior tools for
Participation
Engagement
Connecting
Creating Community

The Rules of Engagement
First determine where your stakeholders fit in Forrester Research’s engagement segments
Are your stakeholders:
Creators (13% of online users)
Critics (19% of online users)
Collectors (15% of online users)
Joiners (19% of online users)
Spectators (33% of online users)
Inactives (52% of online users)

The Rules of Engagement
Trust the community
Join the networks
Frequent stakeholder cyber hangouts
Listen and learn
Create quality content
Watch your voice
Be authentic
Give it virality
Monitor and manage your reputation online
Become radically transparent

When to use wikis
To get uncensored customer feedback
To provide customer service and experience of value to all
To work with people to create something
To create and sustain knowledge or expertise

How do I know what to use?
Software comparisons
http://en.wikipedia.org/wiki/Comparison_of_wiki_software
http://www.wikimatrix.org/
Try some out!

How to avoid wiki pitfalls
Using the control measures to lock pages
Managing access to your site
Making wikis user-friendly with instructions
Understanding versioning on wikis
Creating a code of ethics or conduct

Food for thought
Wikis can help you navigate other social media:
http://twitter.pbworks.com/
http://facebook.wikia.com/wiki/Main_Page
http://iphonegames.wikia.com/wiki/IPhone_Games_Wiki
http://www.thenewpr.com/wiki/pmwiki.php
http://pr.wikia.com/wiki/Main_Page

Questions
How to reach me with questions, comments and complaints:
E-mail—kcolley@txwes.edu
Twitter—@kaycolley or www.twitter.com/kaycolley
Blog—www.kaycolley.blogspot.com
Wiki for this presentation:

Creating Engagement With Wikis

by Kay Colley on Oct 19, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 5

Statistics

Creating Engagement With Wikis — Presentation Transcript