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Creating Engagement With Wikis

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This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed......

This is a presentation that I will be giving at the Oct. 22-24, 2009 Interntaional Association of Business Communicators Southern Region Conference in Houston. Please check my blog or twitter feed for additional comments on engagement and community.

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  • 1. Creating Engagement with Wikis
    Presented by Dr. Kay L. Colley
    Assistant Professor
    Texas Wesleyan University
    October 22-24, 2009
    See this presentation at http://kaycolley.wik.is/
  • 2. Models of Public Relations*
    • Press agentry model
    • 3. Public information model
    • 4. Two-way asymmetrical model
    • 5. Two-way symmetrical model
    *Based on Grunig and Hunt, 1984
    http://kaycolley.wik.is/
  • 6. The Communication Model
    Sender Receiver
    Noise
    Noise
    Noise
    Feedback
    Channel
    Message
    Frame of reference
    Frame of reference
    Feedback
    Noise
    Noise
    Noise
  • 7. Where do wikis fit?
    • Two-way symmetrical communication model
    • 8. Channel or tool in that model
  • What is a wiki?
    • From the Hawaiian word for quick
    • 9. A website that allows anyone to edit it
    • 10. Probably best know is Wikipedia
    • 11. Presentation is at http://kaycolley.wik.is/
  • Wikis and social media
  • Traits of social media
    • User-driven
    • 20. Organic content or “mashed”
    • 21. Community-oriented
    • 22. Easy to use
  • Advantages of social media
    • “Stickier” than traditional media
    • 23. Viral in nature
    • 24. Interactive
    • 25. High visibility on the Internet
  • Traditional uses of wikis
    • Project management
    • 26. Tech support
    • 27. Research and development
    • 28. Event planning
    • 29. Customer relationship management
  • Some examples
    Motorola
    http://www.motoqwiki.com/index.php?title=Motorola_Q_Wiki
    Intel
    http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1
    T-Mobile
    http://wiki.sidekick.com/?t=anon
  • 30. Other wiki examples
    Ford
    http://wherearethejoneses.wikidot.com/set:home
    Better Homes and Gardens wiki
    http://wiki.bhgscrapbooksetc.com/?t=anon
    Intuit
    http://www.taxalmanac.org/index.php/Main_Page
  • 31. Some of my wikis
    • http://ramblertraining.wetpaint.com
    • 32. http://kcolley.wiki.zoho.com/
    • 33. http://editingtxwesleyan.pbworks.com/
    • 34. http://kaycolley.wik.is/
  • Using Wikis
  • The Rules of Engagement
    • First determine where your stakeholders fit in Forrester Research’s engagement segments
    • 40. Are your stakeholders:
    • 41. Creators (13% of online users)
    • 42. Critics (19% of online users)
    • 43. Collectors (15% of online users)
    • 44. Joiners (19% of online users)
    • 45. Spectators (33% of online users)
    • 46. Inactives (52% of online users)
  • The Rules of Engagement
    • Trust the community
    • 47. Join the networks
    • 48. Frequent stakeholder cyber hangouts
    • 49. Listen and learn
    • 50. Create quality content
    • 51. Watch your voice
    • 52. Be authentic
    • 53. Give it virality
    • 54. Monitor and manage your reputation online
    • 55. Become radically transparent
  • When to use wikis
    • To get uncensored customer feedback
    • 56. To provide customer service and experience of value to all
    • 57. To work with people to create something
    • 58. To create and sustain knowledge or expertise
  • How do I know what to use?
    Software comparisons
    • http://en.wikipedia.org/wiki/Comparison_of_wiki_software
    • 59. http://www.wikimatrix.org/
    Try some out!
  • 60. How to avoid wiki pitfalls
    • Using the control measures to lock pages
    • 61. Managing access to your site
    • 62. Making wikis user-friendly with instructions
    • 63. Understanding versioning on wikis
    • 64. Creating a code of ethics or conduct
  • Food for thought
    Wikis can help you navigate other social media:
    • http://twitter.pbworks.com/
    • 65. http://facebook.wikia.com/wiki/Main_Page
    • 66. http://iphonegames.wikia.com/wiki/IPhone_Games_Wiki
    • 67. http://www.thenewpr.com/wiki/pmwiki.php
    • 68. http://pr.wikia.com/wiki/Main_Page
  • Questions
    How to reach me with questions, comments and complaints:
    E-mail—kcolley@txwes.edu
    Twitter—@kaycolley or www.twitter.com/kaycolley
    Blog—www.kaycolley.blogspot.com
    Wiki for this presentation:
    http://kaycolley.wik.is/