Broaden Your Network With Wikis

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Wikis are a superior social media tool for creating engagement and broadening your networking capabilities. This updated presentation from Dr. Kay L. Colley, gives the ins and outs of how to use wikis, an often ignored social media tool, to broaden your network and create engagement.

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Broaden Your Network With Wikis

  1. 1. Creating Engagement with Wikis Presented by Dr. Kay L. Colley Assistant Professor Texas Wesleyan University See this presentation at http://kaycolley.wik.is/ Nov. 16, 2009
  2. 2. Models of Public Relations* <ul><li>Press agentry model </li></ul><ul><li>Public information model </li></ul><ul><li>Two-way asymmetrical model </li></ul><ul><li>Two-way symmetrical model </li></ul>*Based on Grunig and Hunt, 1984 http://kaycolley.wik.is/
  3. 3. Frame of reference The Communication Model Sender Receiver Frame of reference Feedback Message Channel Noise Noise Noise Noise Noise Noise Feedback
  4. 4. Where do wikis fit? <ul><li>Two-way symmetrical communication model </li></ul><ul><li>Channel or tool in that model </li></ul>
  5. 5. What is a wiki? <ul><li>From the Hawaiian word for quick </li></ul><ul><li>A website that allows anyone to edit it </li></ul><ul><li>Probably best know is Wikipedia </li></ul><ul><li>Presentation is at http://kaycolley.wik.is/ </li></ul>
  6. 6. Wikis and social media <ul><li>Wikis are part of social media </li></ul><ul><li>Social media include: </li></ul><ul><ul><li>Web logs or Blogs </li></ul></ul><ul><ul><li>Internet forums </li></ul></ul><ul><ul><li>Media sharing sites </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Social networking sites </li></ul></ul><ul><ul><li>Wikis </li></ul></ul>
  7. 7. Traits of social media <ul><li>User-driven </li></ul><ul><li>Organic content or “mashed” </li></ul><ul><li>Community-oriented </li></ul><ul><li>Easy to use </li></ul>
  8. 8. Advantages of social media <ul><li>“ Stickier” than traditional media </li></ul><ul><li>Viral in nature </li></ul><ul><li>Interactive </li></ul><ul><li>High visibility on the Internet </li></ul>
  9. 9. Traditional uses of wikis <ul><li>Project management </li></ul><ul><li>Tech support </li></ul><ul><li>Research and development </li></ul><ul><li>Event planning </li></ul><ul><li>Customer relationship management </li></ul>
  10. 10. Some examples Intel http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1 T-Mobile http://wiki.sidekick.com/?t=anon
  11. 11. Some of my wikis <ul><li>http://ramblertraining.wetpaint.com </li></ul><ul><li>http://kcolley.wiki.zoho.com/ </li></ul><ul><li>http://kaycolley.wik.is/ </li></ul>
  12. 12. Using Wikis <ul><li>Part of your overall strategy </li></ul><ul><li>Superior tools for </li></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Creating Community </li></ul></ul>
  13. 13. The Rules of Engagement <ul><li>First determine where your stakeholders fit in Forrester Research’s engagement segments </li></ul><ul><li>Are your stakeholders: </li></ul><ul><ul><li>Creators (13% of online users) </li></ul></ul><ul><ul><li>Critics (19% of online users) </li></ul></ul><ul><ul><li>Collectors (15% of online users) </li></ul></ul><ul><ul><li>Joiners (19% of online users) </li></ul></ul><ul><ul><li>Spectators (33% of online users) </li></ul></ul><ul><ul><li>Inactives (52% of online users) </li></ul></ul>
  14. 14. The Rules of Engagement <ul><li>Trust the community </li></ul><ul><li>Join the networks </li></ul><ul><li>Frequent stakeholder cyber hangouts </li></ul><ul><li>Listen and learn </li></ul><ul><li>Create quality content </li></ul><ul><li>Watch your voice </li></ul><ul><li>Be authentic </li></ul><ul><li>Give it virality </li></ul><ul><li>Monitor and manage your reputation online </li></ul><ul><li>Become radically transparent </li></ul>
  15. 15. When to use wikis <ul><li>To get uncensored customer feedback </li></ul><ul><li>To provide customer service and experience of value to all </li></ul><ul><li>To work with people to create something </li></ul><ul><li>To create and sustain knowledge or expertise </li></ul>
  16. 16. How do I know what to use? <ul><li>Software comparisons </li></ul><ul><li>http://en.wikipedia.org/wiki/Comparison_of_wiki_software </li></ul><ul><li>http://www.wikimatrix.org/ </li></ul><ul><li>Try some out! </li></ul>
  17. 17. How to avoid wiki pitfalls <ul><li>Using the control measures to lock pages </li></ul><ul><li>Managing access to your site </li></ul><ul><li>Making wikis user-friendly with instructions </li></ul><ul><li>Understanding versioning on wikis </li></ul><ul><li>Creating a code of ethics or conduct </li></ul>
  18. 18. Food for thought <ul><li>Wikis can help you navigate other social media: </li></ul><ul><ul><li>http://twitter.pbworks.com/ </li></ul></ul><ul><ul><li>http://facebook.wikia.com/wiki/Main_Page </li></ul></ul><ul><ul><li>http://www.thenewpr.com/wiki/pmwiki.php </li></ul></ul>
  19. 19. Questions How to reach me with questions, comments and complaints: E-mail—kcolley@txwes.edu Twitter—@kaycolley or www.twitter.com/kaycolley Blog— www.kaycolley.blogspot.com Wiki for this presentation: http://kaycolley.wik.is/

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