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Where does "news" come from? Where does it go?
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Where does "news" come from? Where does it go?

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Two case-histories on ways in which information is created and spread in the current media environment. Distribution is faster, with less journalistic thought or fact-checking. Consider yourselves ...

Two case-histories on ways in which information is created and spread in the current media environment. Distribution is faster, with less journalistic thought or fact-checking. Consider yourselves warned.

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Where does "news" come from? Where does it go? Where does "news" come from? Where does it go? Presentation Transcript

  • Where Does “News” Come From Now?Where Does It Go?
    Karl Leif Bates, Dir. of Research Communications, Duke University
    For UNC Medical & Science Journalism, April 2011
  • Case 1: PR …or “News?”
  • Embargoed release 6/10
    -------------------------------------------
    DUKE UNIVERSITY NEWS
    Duke University Office of News & Communications
    http://www.dukenews.duke.edu
    -------------------------------------------
     
    HOLD FOR RELEASE 12:01 a.m. EDT, Monday, June 14, 2010
     
    CONTACT: Richard Merritt
    (919) 660-8414
    Richard.merritt@duke.edu
     
    REINVENTING THE WHEEL -- NATURALLY
     
    DURHAM, NC -- Humans did not invent the wheel. Nature did.
     
    While the evolution from the Neolithic solid stone wheel with a single hole for an axle to the sleek wheels of today’s racing bikes can be seen as the result of human ingenuity, it also represents how animals, including humans, have come to move more efficiently and quicker over millions of years on Earth, according to a Duke University engineer.
  • Watch These Elements:
    Richard.Merritt@duke.edu
     
    REINVENTING THE WHEEL -- NATURALLY
     
    DURHAM, NC -- Humans did not invent the wheel. Nature did.
     
    While the evolution from the Neolithic solid stone wheel…
  • Robo News, 6/13
  • Public EurekAlert! 6/14
  • Duke Engineering 6/14
  • Red Orbit 6/14
  • National Science Foundation 6/14
  • US News & World Report 6/15
  • Futurity 6/16
  • Case 2:Itchy Twitter Fingers
  •  
    FOR IMMEDIATE RELEASE: Thursday, March 17, 2011
    CONTACT: Karl Leif Bates
    (919) 681-8054
    karl.bates@duke.edu
    MEDIA ADVISORY: JANE GOODALL PRESS CONFERENCE AT DUKE MARCH 28
    Primatologist and conservationist Jane Goodall will be visiting Duke University on Monday, March 28, to formally announce the relocation of the Jane Goodall Institute Research Center to the Duke campus.
    A press conference has been scheduled for 1:45 p.m. in Room 209 of the West Union, on Duke’s West Campus. It will feature Goodall and Anne Pusey, a collaborator with Goodall who is chair of Duke’s Department of Evolutionary Anthropology and director of the new research center, which houses more than 50 years of Goodall's field data from Tanzania.
    Goodall, founder of the Jane Goodall Institute and a UN Messenger of Peace, will also be giving a public lecture while at Duke.
    B-roll of the data archive at Duke also will be available.
    Media who plan to attend the press conference are asked to call Karl Bates in advance at 681-8054 to make arrangements.
  • One Half-Assed Google Search Later…
  • WRAL’s “Source”
  • AND WE’RE OFF!
    AP Raleigh couldn’t reach me, sends to National Wire anyway. (I called back in less than 1 hr.)
    News & Observer sees AP and WRAL posts, “checks it” with Google. Never called.
    By 2 p.m., nearly 100 media outlets have it … WRONG.
    AP issues a ‘write-thru’ that covers most of the errors. (After a week, most bad items gone.)
  • 135 Placements (…plus social net)