“we put it in here,
it comes out there…”
Karl Leif Bates, Dir. of Research Communications, Duke University
For ScienceWrit...
Embargoed release 6/10
-------------------------------------------
DUKE UNIVERSITY NEWS
Duke University Office of News & C...
Watch These Elements:
• Richard.Merritt@duke.edu
• REINVENTING THE WHEEL -- NATURALLY
• DURHAM, NC -- Humans did not inven...
Robo News, 6/13
Public EurekAlert! 6/14
Duke Engineering 6/14
Red Orbit 6/14
National Science Foundation 6/14
US News & World Report 6/15
Futurity 6/16
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One Story's Path Through the Interwebs

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We trace the path of one June 2010 Duke University Press release as it gets picked up by several aggregators and 'main stream media' sites, with varying degrees of disclosure about its true provenance.

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One Story's Path Through the Interwebs

  1. 1. “we put it in here, it comes out there…” Karl Leif Bates, Dir. of Research Communications, Duke University For ScienceWriters 2010
  2. 2. Embargoed release 6/10 ------------------------------------------- DUKE UNIVERSITY NEWS Duke University Office of News & Communications http://www.dukenews.duke.edu ------------------------------------------- HOLD FOR RELEASE 12:01 a.m. EDT, Monday, June 14, 2010 CONTACT: Richard Merritt (919) 660-8414 Richard.merritt@duke.edu REINVENTING THE WHEEL -- NATURALLY DURHAM, NC -- Humans did not invent the wheel. Nature did. While the evolution from the Neolithic solid stone wheel with a single hole for an axle to the sleek wheels of today’s racing bikes can be seen as the result of human ingenuity, it also represents how animals, including humans, have come to move more efficiently and quicker over millions of years on Earth, according to a Duke University engineer.
  3. 3. Watch These Elements: • Richard.Merritt@duke.edu • REINVENTING THE WHEEL -- NATURALLY • DURHAM, NC -- Humans did not invent the wheel. Nature did. • While the evolution from the Neolithic solid stone wheel…
  4. 4. Robo News, 6/13
  5. 5. Public EurekAlert! 6/14
  6. 6. Duke Engineering 6/14
  7. 7. Red Orbit 6/14
  8. 8. National Science Foundation 6/14
  9. 9. US News & World Report 6/15
  10. 10. Futurity 6/16

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