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One Story's Path Through the Interwebs

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We trace the path of one June 2010 Duke University Press release as it gets picked up by several aggregators and 'main stream media' sites, with varying degrees of disclosure about its true ...

We trace the path of one June 2010 Duke University Press release as it gets picked up by several aggregators and 'main stream media' sites, with varying degrees of disclosure about its true provenance.

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    One Story's Path Through the Interwebs One Story's Path Through the Interwebs Presentation Transcript

    • “we put it in here, it comes out there…”
      Karl Leif Bates, Dir. of Research Communications, Duke University
      For ScienceWriters 2010
    • Embargoed release 6/10
      -------------------------------------------
      DUKE UNIVERSITY NEWS
      Duke University Office of News & Communications
      http://www.dukenews.duke.edu
      -------------------------------------------
       
      HOLD FOR RELEASE 12:01 a.m. EDT, Monday, June 14, 2010
       
      CONTACT: Richard Merritt
      (919) 660-8414
      Richard.merritt@duke.edu
       
      REINVENTING THE WHEEL -- NATURALLY
       
      DURHAM, NC -- Humans did not invent the wheel. Nature did.
       
      While the evolution from the Neolithic solid stone wheel with a single hole for an axle to the sleek wheels of today’s racing bikes can be seen as the result of human ingenuity, it also represents how animals, including humans, have come to move more efficiently and quicker over millions of years on Earth, according to a Duke University engineer.
    • Watch These Elements:
      Richard.Merritt@duke.edu
       
      REINVENTING THE WHEEL -- NATURALLY
       
      DURHAM, NC -- Humans did not invent the wheel. Nature did.
       
      While the evolution from the Neolithic solid stone wheel…
    • Blown embargo, 6/13
    • Public EurekAlert! 6/14
    • Duke Engineering 6/14
    • Red Orbit 6/14
    • National Science Foundation 6/14
    • US News & World Report 6/15
    • Futurity 6/16