Univ. of St. Thomas Pearson Apr 30
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    Univ. of St. Thomas Pearson Apr 30 Univ. of St. Thomas Pearson Apr 30 Presentation Transcript

    • Shifting Sands:Web 3.0 and MobileKristofer LayonOpus College of BusinessUniversity of St. ThomasApril 30, 2013
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13Everyone and their mother grandmother isusing a smartphone today.http://communicationhq.com/wp-content/uploads/2012/07/Grandmas-iPhone.jpg
    • Kristofer Layon | @klayon | UST — 04.30.131. Mobile trends2. What is a Minimum Viable Product?3. Being responsive4. Writing and following user stories5. Prioritizing user stories6. Developing business proposals7. Sharing roadmaps and release plans8. Mobile challenges
    • 1. Mobile trendsKristofer Layon | @klayon | UST — 04.30.13
    • • Responsive design: double your mobilestickyness.• As soon as you solve adaptive layouts andcontent, address performance.• Native or mobile web? Yes.• Never underestimate what people will do on tinyscreens.Sources:• http://www.magazine.org/timecom-gm-craig-ettinger-bringing-responsive-web-design-iconic-brand• http://www.pewinternet.org/topics/Mobile.aspx?typeFilter=5Mobile trends:Kristofer Layon | @klayon | UST — 04.30.13
    • 2. What is “minimum viable”?Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Can you imagine a telephone service that did not ring when there was a new call?Kristofer Layon | @klayon | UST — 04.30.13
    • We would be unhappy — is there someone waiting for us to answer?Kristofer Layon | @klayon | UST — 04.30.13
    • Similarly, without notifications Capella Mobile feels like it is OUT OF ORDER.Kristofer Layon | @klayon | UST — 04.30.13
    • 3. Being responsiveKristofer Layon | @klayon | UST — 04.30.13
    • It is not the strongest ofthe species thatsurvives, nor the mostintelligent, but the onemost responsive tochange.Charles Darwin1809-1882http://www.goodreads.com/Kristofer Layon | @klayon | UST — 04.30.13
    • http://en.wikipedia.org/wiki/Darwins_finchesKristofer Layon | @klayon | UST — 04.30.13
    • http://chickenoreggblog.files.wordpress.com/2010/04/800px-wooly_mammoth-rbc.jpgKristofer Layon | @klayon | UST — 04.30.13
    • http://www.lukew.comKristofer Layon | @klayon | UST — 04.30.13
    • ©  2012  Capella  Educa/on  Company  —  Confiden/al  —  Do  not  distributeCompe//ve  Analysis:  currentCapella Phoenix Walden Liberty Ashford StrayeriPhone  App  StoreAndroid  App  Store  (Google  Play)Discussion  readDiscussion  writeNoAficaAons:  gradesNoAficaAons:  reply  from  instructorNoAficaAons:  reply  from  classmateCourse  media  (docs,  A/V,  ebooks)Campus  newsLibraryRegister  for  coursesTasks2.5 3.0 2.5 3.0 4.0 n/a2.3 4.4 2.5 3.5 4.0 n/aKristofer Layon | @klayon | UST — 04.30.13
    • ©  2012  Capella  Educa/on  Company  —  Confiden/al  —  Do  not  distributeCompe//ve  Analysis:  2013Capella Phoenix Walden Liberty Ashford StrayeriPhone  App  StoreAndroid  App  Store  (Google  Play)Discussion  readDiscussion  writeNoAficaAons:  gradesNoAficaAons:  reply  from  instructorNoAficaAons:  reply  from  classmateCourse  media  (docs,  A/V,  ebooks)Campus  newsLibraryRegister  for  coursesTasks4.0 3.0 2.5 3.0 4.0 n/a4.0 4.4 2.5 3.5 4.0 n/aKristofer Layon | @klayon | UST — 04.30.13
    • How can your design (and organization)weather environmental changes?Kristofer Layon | @klayon | UST — 04.30.13
    • Don’t set out to redesign.Respond and reprioritize.Kristofer Layon | @klayon | UST — 04.30.13
    • 4. Writing and following user storiesKristofer Layon | @klayon | UST — 04.30.13
    • User stories:Defining user needs in human termsKristofer Layon | @klayon | UST — 04.30.13
    • User stories help you focus your successon making a real impact, not justdelivering solutions.Kristofer Layon | @klayon | UST — 04.30.13
    • Students visiting our web site will use ajQuery web form to interact with our eventregistration, and will get there by seeingForms in the top nav.BadKristofer Layon | @klayon | UST — 04.30.13
    • • Output: what you make• Outcome: the UX results of using whatyou make• Impact: the business results of usingwhat you makeKristofer Layon | @klayon | UST — 04.30.13The right ingredients
    • As a student, I am able to register for anevent on your web site.GoodKristofer Layon | @klayon | UST — 04.30.13
    • As a student, I prefer to register for anevent on your web site using mysmartphone.BetterKristofer Layon | @klayon | UST — 04.30.13
    • As a student, I prefer to register for anevent on your web site using mysmartphone. I am more likely to registerthat way and attend the event.BestKristofer Layon | @klayon | UST — 04.30.13
    • 5. Prioritizing user storiesKristofer Layon | @klayon | UST — 04.30.13
    • Determining priority:Maslow’s Hierarchy of NeedsKristofer Layon | @klayon | UST — 04.30.13
    • Abraham Maslow(1908-1970)http://en.wikipedia.org/wiki/Abraham_MaslowKristofer Layon | @klayon | UST — 04.30.13
    • Abraham Maslow, A Theory of Human Motivation, 1943Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon, A Theory of Human Motivation, 2012MobileSeeReadNavigateHTML5SharePinch+ZoomPerformanceRespondTransitionsLocal storageWeb socketsOfflineKristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/
    • You can have more than one priority,but everything can’t be your top priority.Product management is about identifying needsand managing priorities to maximize satisfaction.Kristofer Layon | @klayon | UST — 04.30.13
    • Kano ModelKristofer Layon | @klayon | UST — 04.30.13
    • http://www.van-cafe.com/shop/images/22S.419.091C.jpgKristofer Layon | @klayon | UST — 04.30.13
    • http://wac.450f.edgecastcdn.net/80450F/973thedawg.com/files/2011/11/fuel-gauge.jpgKristofer Layon | @klayon | UST — 04.30.13
    • http://1.bp.blogspot.com/-7y-e8Fm1_Ik/T6rYexg6AOI/AAAAAAAADOA/ELLTW_Lc5XQ/s1600/Crazy+Hair+Kelli.jpgKristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • http://www.dilbert.comClients and executives like graphs!Kristofer Layon | @klayon | UST — 04.30.13
    • http://www.veteranautocsodak.hu/kepek/trabant60126.jpgPerformance DelightBasic54321 TrabantKano attributesKristofer Layon | @klayon | UST — 04.30.13Kano Analysis
    • http://www.veteranautocsodak.hu/kepek/trabant60126.jpgPerformance DelightBasic54321 PorscheKano attributesKristofer Layon | @klayon | UST — 04.30.13Kano Analysis
    • http://www.veteranautocsodak.hu/kepek/trabant60126.jpgPerformance DelightBasic54321 PorscheParent of 3 childrenKano attributesKristofer Layon | @klayon | UST — 04.30.13Kano Analysis
    • http://www.veteranautocsodak.hu/kepek/trabant60126.jpgPerformance DelightBasic54321 MinivanParent of childrenKano attributesKristofer Layon | @klayon | UST — 04.30.13Kano Analysis
    • Kristofer Layon | @klayon | UST — 04.30.13Kano Model
    • Kristofer Layon | @klayon | UST — 04.30.13Kano Model
    • 6. Developing business proposalsKristofer Layon | @klayon | UST — 04.30.13
    • 0255075100201220132014+Percentage of Capella customers with smartphones79% today81% by Q2 of 201392% by 2014+Communispace research findings, October 2012Kristofer Layon | @klayon | UST — 04.30.13
    • • 5,300 phone call attempts per term• 21,000 phone call attempts per year• Average length of a call attempt: 1.5 minutes• 31,800 minutes (or 530 hours) per year• 13.25 weeks (or 3.3 months) per year• Equal to one full time position every four yearsAnalysis of advisor call attempts:non-participation at the beginning of a new courseKristofer Layon | @klayon | UST — 04.30.13
    • 7. Sharing roadmaps and release plansKristofer Layon | @klayon | UST — 04.30.13
    • Mobile Roadmap + User Story BacklogRev. November 12, 2012Kristofer Layon, Mobile product managerLibrary:hours; ask a librarian;search for booksSocial:purpose and goals;edit profileHighest PriorityCurrently in developmentKristofer Layon | @klayon | UST — 04.30.13
    • Mobile Roadmap + User Story BacklogRev. November 12, 2012Kristofer Layon, Mobile product managerCourses:read assignmentdescriptionsAcademic plan:register for coursesCourses:read the syllabusCourses:messages(AKA “course email”)Library:hours; ask a librarian;search for booksSocial:purpose and goals;edit profileCourse discussions:unread indicators,read/unread statusHighest PriorityCurrently in developmentKristofer Layon | @klayon | UST — 04.30.13
    • Mobile Roadmap + User Story BacklogRev. November 12, 2012Kristofer Layon, Mobile product managerCourses:read assignmentdescriptionsContact:share questions, ideas,problems (Get Satisfctn)Academic plan:register for coursesNotifications:financial aid isawardedCourses:read the syllabusCourses:messages(AKA “course email”)Notifications:assignment grade ispostedNotifications:instructor replies todiscussion postLibrary:hours; ask a librarian;search for booksSocial:purpose and goals;edit profileCourse discussions:unread indicators,read/unread statusNotifications:classmate replies todiscussion postHighest PriorityNotifications:new course messageCurrently in developmentNotifications:advising alert for non-participationNotifications:course grade is postedNotifications:discussion post is dueNotifications:advising alert for notbeing registeredNotifications:on/off,set event preferencesKristofer Layon | @klayon | UST — 04.30.13
    • Mobile Roadmap + User Story BacklogRev. November 12, 2012Kristofer Layon, Mobile product managerCourses:read assignmentdescriptionsContact:share questions, ideas,problems (Get Satisfctn)Academic plan:register for coursesNotifications:financial aid isawardedCourse discussions:collect postsCourses:read the syllabusCourses:messages(AKA “course email”)Task list:read, edit, and addtasksNotifications:assignment grade ispostedNotifications:instructor replies todiscussion postTimeline:time-based UX forprospects & learnersLibrary:hours; ask a librarian;search for booksCourses:profile pics indiscussion postsCourse discussions:replies to youSocial:purpose and goals;edit profileOffline browsing withonline syncCourse discussions:unread indicators,read/unread statusNotifications:classmate replies todiscussion postHighest PriorityNotifications:new course messageCurrently in developmentNotifications:advising alert for non-participationNotifications:course grade is postedNotifications:discussion post is dueNotifications:assignment is dueTimeline:integrate enrollmentcounselor eventsAcademic plan:program mapNotifications:advising alert for initialadvising appointmentNotifications:advising alert for notbeing registeredNotifications:advising alert forchange in acad. planNotifications:task list alertsNotifications:on/off,set event preferencesTimeline:integrate CapellaFacebook, TwitterKristofer Layon | @klayon | UST — 04.30.13
    • Mobile Roadmap + User Story BacklogRev. November 12, 2012Kristofer Layon, Mobile product managerCourses:read assignmentdescriptionsContact:share questions, ideas,problems (Get Satisfctn)Academic plan:register for coursesNotifications:financial aid isawardedCourse discussions:collect postsCourses:read the syllabusUnits:intro. and objectivesCourses:messages(AKA “course email”)Task list:read, edit, and addtasksUnits:e-booksSocial:participate in iGuidecommunity discussionsNotifications:assignment grade ispostedNotifications:instructor replies todiscussion postTimeline:time-based UX forprospects & learnersLibrary:hours; ask a librarian;search for booksCourses:profile pics indiscussion postsCourse discussions:replies to youSocial:purpose and goals;edit profileCareer advisingOffline browsing withonline syncCourse discussions:unread indicators,read/unread statusNotifications:classmate replies todiscussion postHighest PriorityNotifications:new course messageCurrently in developmentNotifications:advising alert for non-participationNotifications:course grade is postedNotifications:discussion post is dueNotifications:assignment is dueGetting started:introduction andexpectationsTimeline:integrate enrollmentcounselor eventsAcademic plan:program mapNotifications:advising alert for initialadvising appointmentNotifications:advising alert for notbeing registeredNotifications:advising alert forchange in acad. planNotifications:task list alertsNotifications:on/off,set event preferencesTimeline:integrate CapellaFacebook, TwitterKristofer Layon | @klayon | UST — 04.30.13
    • ©  2012  Capella  Educa/on  Company  —  Confiden/al  —  Do  not  distributeQ1  2013 Q2  2013 Q3  2013 Q4  2013LibraryWhat:  Search  for  books  and  ar/cles;  ask  a  librarian.Why:  Make  it  more  convenient  to  begin  research,  and  easier  to  contact  a  librarian  for  assistance.Social  ProfileWhat:  Edit  /  add  social  profile,  including  purpose  and  goals.Why:  Increase  opportunity  for  learners  to  access  their  social  profile,  encouraging  personal  development  and  social  engagement.DiscussionsWhat:  Know  more  informa/on  about  discussions  (quan/ty,  unread,  etc.)Why:  Our  discussion  UX  s/ll  requires  a  lot  of  explora/on.  We  can  do  beUer  to  convey  ac/vity.Tablet  UXWhat:  Expand  access  to  course  and  campus  content  and  interac/ons  via  tablets.Why:  Our  tablet  use  is  increasing,  so  we  need  to  keep  our  eye  on  tablet  UX  and  deliver  more  via  browser  or  na/ve  apps.NoAficaAonsWhat:  Opt-­‐in  for  real-­‐/me  no/fica/ons  re.  grades,  replies,  fin.  aid.Why:  This  is  the  top-­‐requested  mobile  capability  of  our  learners  aXer  a  full  discussion  experience.  Course  contentWhat:  Read  course  syllabus  and  assignment  details.Why:  Delivering  a  full  discussion  experience  isn’t  enough;  we  should  be  providing  access  to  more  course  content.  This  starts  with  more  basics.Write  to  discussionsWhat:  The  Bb9  rollout  should  be  completed,  so  I  want  the  mobile  experience  to  be  as  good  as  it  can.Why:  It  will  be  cri/cal  to  not  have  unfinished  details  for  discussions.Other  priori.es  as  .me  permits:•  Performance      enhancements•  Tasks•  Course  registraAonKristofer Layon | @klayon | UST — 04.30.13Mobile Release PlanRev. December 12, 2012Kristofer Layon, Mobile product manager
    • • Start with customers or key stakeholdersand their everyday needs.• Design from your content out.• The least amount of design anddevelopment necessary to meet a need;utilize “Lean UX Design”.• Iterate and add only if more is requested.• The result: simple, lightweight solutions.Minimum Viable Product:Kristofer Layon | @klayon | UST — 04.30.13
    • • Get away from your desk – talk to people.• Get market data, then write user stories.• Prioritize, estimate, prototype solutions.• Road map product enhancements.• Be agile: iterate, deliver, evaluate, and repeat.Product Management:Kristofer Layon | @klayon | UST — 04.30.13
    • 8. Mobile challengesKristofer Layon | @klayon | UST — 04.30.13
    • • It’s too easy to make mobile about technology.• Vendors overpromise and underdeliver.• Leadership rarely has experience with UX pain.• User testing mobile is hard.• Accepting disposable development is hard.Challenges:Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • Kristofer Layon | @klayon | UST — 04.30.13
    • • Use small, cross-functional teams and a Figure ItOut mentality.• Be agile and assume that most of your hypotheseswill be wrong.• Remove waste, emphasize speed and outcomes.• Small batch sizes and continuous discovery.• Make instead of analyze.Lean UXKristofer Layon | @klayon | UST — 04.30.13
    • @klayonwww.slideshare.net/klayonkris.layon@gmail.comKristofer Layon | @klayon | UST — 04.30.13Thank you!