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Minimum Viable Web workshop

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A workshop given at HighEdWeb 2012 in Milwaukee, WI.

A workshop given at HighEdWeb 2012 in Milwaukee, WI.


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  • 1. The Minimum Viable Web Workshop Kristofer Layon HighEdWeb // October 10, 2012 Milwaukee, Wisconsin @klayon // #WRK9Welcome to my presentation about the Minimum Viable Web. “Minimum viable” is a productmanagement term, used to bring a disciplined focus to increasing the value of a product. Soas the title implies, this presentation focuses on how to improve the web by managing it as aproduct that can be continually and iteratively improved.
  • 2. Initial exercisePlease use a note card andwrite down your name and adescriptive job title.The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 3. Job deliverablesNext, please take several Post-Itnotes and jot down everything thatyou are responsible for delivering aspart of your job. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 4. Agile design and developmentThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 5. Waterfall Method 1. Requirements 2. Analysis 3. Design 4. Develop 5. Test 6. Document 7. Maintain and updateThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 6. Waterfall Method Emphasizes design perfection first,then building a complete product next. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 7. Agile ManifestoIndividuals and interactions over processes and toolsWorking software over comprehensive documentationCustomer collaboration over contract negotiationResponding to change over following a plan http://agilemanifesto.org The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 8. Lean UX + product managementThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 9. Lean UX Inspired by Lean Startup and Agile Development theories, Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross- functional way with less emphasis on deliverables and greater focus on a shared understanding of the actual experience being designed. http://www.newcontext.com The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 10. Lean UX• UX, design, development work together as a team• Goal-driven and outcome-focused• Repeatable and routinized• Research with users is the best source of information• Focus on solving the right problem• Generate options quickly, but pick one to focus on• Pose a hypothesis and validate• Use rapid cycles to analyze and adjust: think, make, check http://www.luxr.co The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 11. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Comparing smaller, iterative improvement over time (green) to a longer, larger effort (red).
  • 12. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9But when you zoom out, the more iterative method — even if it *feels* slower — can actuallyget you to more improvement. Iterating less is risky and prone to more course correction,and those changes can be big steps backward.
  • 13. Product managementProduct management is an organizational lifecyclefunction within an organization dealing with the planning,forecasting, and marketing of a product at all stages of theproduct lifecycle. A product manager is often responsiblefor analyzing market conditions and definingfeatures of a product. Product management serves aninterdisciplinary role. http://www.newcontext.com The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 14. Product management is gathering and orchestrating a lot of data and opinions, using them to make the most objective decisions possible. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 15. Our customers’ opinions are more important than our opinions. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 16. http://www.pragmaticmarketing.com The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Our product management opinions should be based on articulating our market’s (i.e.customers’) needs and desires. As this coffee mug reminds us, our own opinions from aninternal team’s perspective are not necessarily relevant.
  • 17. Architect Bank Designer Contractor Engineer Guests Owner The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A product manager should synthesize needs and desires not just from market analysis, butalso from team and other internal analysis. In this way, it’s a big coordination andadministrative effort. A lot like how an architect has a lot to coordinate for a good buildingdesign — it involves input from a wide range of perspectives and areas of expertise.
  • 18. Product Manager Admin. Marketing Faculty UX I.T. Design The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Similarly, a product manager doesn’t work in a vacuum. He or she needs to shape prioritiesbased on input from all of these others areas of expertise that touch on the product and thebusiness context for the product.
  • 19. Human-centered designThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 20. Part One: The Victorian Web The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9I remember when I was pulled into the Victorian Web — it was nine years ago, when the CSSZen Garden web site was brand new. Dave Shea created the site to showcase the power ofCSS; two years later, Peachpit published a book that was inspired by the site and written byShea and co-author Molly Holzschlag.
  • 21. Part One: The Victorian Web The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9CSS Zen Garden is still pretty cool. The trouble is, it’s also kind of dangerous. As what CSSdoes in web standards, CSS Zen Garden separates style from content. So at the time, this feltliberating because it freed designers from cramming visual design into HTML tables.
  • 22. Part One: The Victorian Web The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9And when you get to themes like “Under the Sea” that feature a giant squid, you realize thatthere’s a complete disconnect between the style and content. It’s fun, beautiful, andgraphically well-designed. But the designs in these examples are superfluous. They’re pureornamentation.
  • 23. http://karenswhimsy.com/public-domain-images/victorian-dresses/images/victorian-dresses-2.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9We’ve had plenty of other examples of elaborate ornamentation in design. This example of anilluminated manuscript is not only much older, but it is a bit different: it’s a complete fusionof style and content. It’s actually the print equivalent of laying out web pages in tables. So thesituation of favoring elaborate ornamentation in design is several centuries old.
  • 24. http://sf.blueherontours.com/2010/09/victorian-ferndale.html The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9We see predecessors of the Victorian Web in Victorian architecture too. And I don’t mean tosay that this design is terrible — it isn’t. Nonetheless, the vibrant colors and intricateornamentation don’t have much to do with the function of the architecture. Arguably, it’sanother example of excessive design. It’s certainly not a minimum viable design.
  • 25. http://karenswhimsy.com/public-domain-images/victorian-dresses/images/victorian-dresses-2.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9And in fashion: quite a bit like CSS Zen Garden for the web. Only here, apparel is mostlyornamentation and style. It’s not designed to be lived in, to be accommodating, to beresponsive. This is stiff, formal dress. Excessively so. And it reflected values of the era: lackof freedom, lack of flexibility, lack of self-expression. Again, not at all a minimum viableapproach.
  • 26. Modernism to the Rescue The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9But Modernism can help us — Modernism seems to do a better job at focusing on whatminimum needs are. And this is not about visual style, it’s about being focused.
  • 27. (form follows function) The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9In fact, Modernism was itself a sea change and has been helping to reinvent design for acentury. The central tenet of Modernism is paring back form and ornamentation, andprioritizing function instead. Sounds like a good way to proceed with a web that is aminimum viable solution instead of excessively ornamented in ways that won’t always delivervalue.
  • 28. It is always better to be slightly underdressed. Coco Chanel The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Fashion is another example of design being revolutionized by Modernist thinking. One wouldthink that clothing has always been human-centered, but remember those elaborate Victoriandresses? Enter Coco Chanel: she pared fashion back to simple elegance, and made the casethat women’s fashion design could be progressive and liberating, not stifling.
  • 29. http://www.chanel.com/ The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Of course, Chanel is also a widely-recognized brand represented by a clean graphic design.The double-C design has a double-meaning: it is Coco’s initials, and also represents the goldand silver chains that she adorned her handbags with.
  • 30. http://www.chanel.com/ The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Today, the tradition of Chanel is still the same: simple and elegant design, best representedby the classic “little black dress” and black handbag accessory.
  • 31. http://www.creativereview.co.uk/images/uploads/2011/04/londonundergroundsign1_0.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Modernist homes follow a similar sensibility. They break down the barriers between form andfunction, and even between inside and outside. Modernist architecture also reduces barriersbetween nature and human life via its transparent, expansive planes. In many ways, it worksvery nicely.
  • 32. http://www.creativereview.co.uk/images/uploads/2011/04/londonundergroundsign1_0.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9And by allowing materials to be presented in a pure and unadulterated manner, their innerbeauty and inherent structural qualities are allowed to be directly expressed. The design isminimal — just enough to enhance the material and structure.
  • 33. http://en.wikipedia.org/wiki/File:Edward_Johnston.png Edward  Johnston (1872-­‐1944) The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9One of my favorite examples of human-centered Modernism is in graphic design. It involvedtwo contributors, Edward Johnston and Harry Beck. Johnston designed one of the firstModern sans-serif typefaces for the London Underground. Named after him, Johnston is stillused today for all signage and the London Underground’s map.
  • 34. http://harrybeck.com/ Harry  Beck (1902-­‐1974) The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Harry Beck redesigned the map itself, reinventing how mapping could be done.
  • 35. http://silviakarcheva91.files.wordpress.com/2011/04/img00311.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Prior to Beck’s and Johnston’s involvement, the London Underground’s map was rathertypical: the map was a bit too literal to be very useful, and the typographic design was notvery refined.
  • 36. http://www.tfl.gov.uk/assets/images/general/beckmap1.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9The new design is a refined minimalism. The rail lines are abstracted — Beck understood thatthe map didn’t need to be a literal representation of the physical system. There is also a newemphasis on typography. And it is all color-coded to help customers quickly distinguish oneline from another.
  • 37. http://shop.tfl.gov.uk/SiteData/Root/PrintShop/underground_map.gif The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9The redesign persists today, and even though it has been updated the core design is verymuch unchanged. Moreover, the London Underground map has become the template for allnearly other mass transit maps in production today around the world.
  • 38. http://markoffaith.files.wordpress.com/2011/10/london_underground_sign.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Beck and Johnston did more than redesign the map: they extended their typography andgraphic standards to station signage and other communications. The result is one of the firstcorporate branding standards in history, and it remains one of the most recognizable brandsin the world — even to people who have never been to London.
  • 39. http://www.creativereview.co.uk/images/uploads/2011/04/londonundergroundsign1_0.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Analyzing the London Underground further, it is important to consider its advertising. Notethe content: it is not focused on the service itself or its technology. It is instead focused onpeople’s needs and interests. Here, the ad makes the case that one can take the train to seethe Wimbledon tennis tournament.
  • 40. Modernism was the advent of user-centered product design. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Human Modernism is people-centered. And this Modernism introduced us to product design:using design to advance what people can do, and to help them do things better.
  • 41. User interviewsThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 42. Throughout the product management process, UX analysis is essential... in particularusability evaluation. Getting ideas in front of customers regularly, whether they are early inideation or developed and released, allows product management to continually validate thedirection of product improvement.
  • 43. users are people• Identity: name, what they look like, what they like• Demographics: what else about who they are or how they live?• Their needs: what do they want to do regarding your content or service IN THEIR WORDS• Your responses: repeat needs back, plus ask them what they would expect to see or read to accomplish this IN THEIR WORDS The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 44. User stories The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9But I suggest that Modernism can help us — Modernism appears to do a better job atfocusing on what minimum needs are. And this is not about visual style, it’s about beingfocused.
  • 45. User stories focus on people, not solutions. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 46. BadStudents visiting our web site will use a jQueryenhanced web form to interact with our event registration, and will get there by seeing “Forms” in the top nav. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 47. • Output: what you make• Outcome: the UX results of using what you make• Impact: the business results of using what you make The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 48. GoodAs a student, I am able to register for an event on your web site. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 49. BetterAs a student, I prefer to register for an event on your web site using my smartphone. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 50. BestAs a student, I prefer to register for an eventon your web site using my smartphone. I am more likely to register that way and attend the event. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 51. Kano ModelThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 52. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9One tool for analyzing product attributes is the Kano Model, originally developed for theJapanese auto industry. It breaks product attributes down into three categories. Note that thedifferent categories yield different results because of their varying importance.
  • 53. http://www.van-cafe.com/shop/images/22S.419.091C.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A quick explanation by way of analyzing a car: a basic feature of a car is a steering wheel. Inother words, not having a steering wheel is a fundamental problem. It’s a basic requirement,so long as cars are actively steered by a human driver (maybe someday they won’t be).
  • 54. http://wac.450f.edgecastcdn.net/80450F/973thedawg.com/files/2011/11/fuel-gauge.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A performance attribute of a car is fuel efficiency. The less fuel it needs, the less it costs tooperate the car. This is enhanced performance.
  • 55. http://1.bp.blogspot.com/-7y-e8Fm1_Ik/T6rYexg6AOI/AAAAAAAADOA/ELLTW_Lc5XQ/s1600/Crazy+Hair+Kelli.jpg The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A delightful feature of a car could be a convertible top. Putting it down lets you sit in the sunand have the wind blow through your hair. It can make a car a lot of fun to drive, but itdoesn’t aid in performance and it is also not a basic function of a car.
  • 56. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9In approaching a product, we can see how managing features and priorities with the Kanomodel can work. If we are building a car, it has to start with the basics like a frame.
  • 57. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Then it needs other basic attributes: additional body parts and a steering wheel.
  • 58. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9And it most certainly needs wheels -- another basic requirement.
  • 59. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A windshield is mostly a basic requirement as well. But it also has performance attributes: ithelps make the car’s shape more streamlined, which aids in energy efficiency.
  • 60. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9An add-one feature like a light bar on the roof is mostly a desirable attribute. Some peoplemight think it looks cool; it’s not a basic or performance feature.
  • 61. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9The right balance of basic, performance, and desirable features makes the owner of the carhappy and satisfied.
  • 62. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9On the other hand, the wrong balance of the three Kano attributes can get you in trouble.You don’t want to prioritize performance and desirable features until you have all of theessential basic features delivered. Desirable or performance features cannot make up formissing basic features.
  • 63. http://www.dilbert.com Executives like graphs. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9A blend of these tools and visualizations are very helpful. And using charts and graphs canbe very helpful and persuasive. As a designer, the may not be your first choice of medium forcommunicating your ideas, but you need to recognize that well-presented data can help youmeet goals.
  • 64. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Basic Performance Delight Trabant Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Here’s another example of how Kano analysis can be used to assess a product. This examplebegins with the Trabant, an East German car produced until the late 1980s when East andWest Germany were reunified. As westerners, we would probably assess this product in thisway: all 1s on a 5 point scale.
  • 65. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Basic Performance Delight Porsche Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Similarly, we might determine that a Porsche, another German car, would be all 5s. It notonly meets the basic requirements for a car, its performance is high, and it’s beautiful anddelightful to drive.
  • 66. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Porsche Basic Performance Delight Parent of 3 children Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9On the other hand, it’s important to know your customers. What if the customer I’m trying tosatisfy is a parent of three children? Then a Porsche would rate lower on basics— not enoughroom for those kids. Performance-wise, it’s also an inefficient vehicle for family tasks likegetting groceries. It’s still delightful, but not a solid 5 points for this customer.
  • 67. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Toyota Minivan Basic Performance Delight Parent of 3 children Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Whereas a Toyota minivan, which is decidedly unexciting and common, would rate highly inall categories for a family with several children. It has a lot of room, is fuel efficient, can haula lot, and has doors you can open remotely. It’s a great mix of basic, performance, anddelight for that customer.
  • 68. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Trabant Basic Performance Delight East German in 1985 Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Returning a moment to the Trabant: before the demise of the Iron Curtain and theintroduction of a free market to a reunified Germany, the Trabant was a good car. Because itwas the only car available. Another example of context for product success: time and place.
  • 69. 5 4 http://www.veteranautocsodak.hu/kepek/trabant60126.jpg 3 2 1 Trabant Basic Performance Delight East German in 2012 Kano attributes The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9But after reunification and the introduction of a free market and consumer choice, no onebought Trabants any more so production of it eventually stopped. The larger forces around itchanged its value. The dike had broken. Just like the powerful forces of mobile have reducedthe value of our old Victorian web designs. Are our old web designs just as irrelevant andoutdated as a Trabant?
  • 70. The Kano Model The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9So going back to a Kano graph, focus on delivering all basic value to your users first. Thendetermine how to add performance or delightful features. Leaving a basic feature incompletewill result in users thinking it is inadequate or even broken.
  • 71. The Kano Model The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9But completing all basic requirements, and then adding something that enhancesperformance or delight, should make users satisfied and even very happy with your product.
  • 72. Prioritizing and roadmappingThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 73. You can have more than one group of priorities, yet everything can’t be a priority. Product management is about identifying needs and managing priorities to achieve satisfaction. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9The discipline of product management is the discipline of analyzing a variety of needs,putting them in priority, and working with a team to focus on the right priorities, at the righttime, for the right reasons. It requires a blend of market understanding, savvycommunications and diplomacy, and enthusiasm for improving a product. But also patiencefor doing smaller amounts at a time.
  • 74. http://www.wengerna.com/ The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9By using market data to inform usefulness, setting priorities, and learning how to say no tothings that users don’t need, you can avoid designing a mobile app or website that ends uplike this: trying to do everything for everyone that, in the process, ending up being toocumbersome to make anyone happy.
  • 75. http://www.wengerna.com/ The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9What you want to aim for instead is the most elegant solution for your users’ needs, and thatis often pared down to something more simple. And possibly even smaller, but more thanone solution, to address different types of user personas.
  • 76. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9The very best example of a Minimum Viable web product with a Modern design, yet highperformance and even delightful features, is Google search. It essentially meets nothing morethan a single, well-defined need — except for “I’m Feeling Lucky” and Google doodles (StarTrek example).
  • 77. Product roadmap The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Determining a Minimum Viable Product, and then prioritizing how to continue improving it,can be done using a variety of tools. The Kano Model is one; a product roadmap is another.The roadmap helps you plan enhancements over time. The next quarter might be morecertain; after that, you might not be sure yet which priorities will rise to the top. Andsometimes priorities change.
  • 78. PrototypingThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 79. http://vimeo.com/38484992 The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Prototyping should be as low-fidelity as possible. Just enough to communicate an idea, butnot overpromise with design details. In fact, too many design details can distract reviewersfrom the essence of the design that you’re getting input or feedback on.
  • 80. Presentations & questionsThe Minimum Viable Web | Kristofer Layon | @klayon | #wrk9
  • 81. Minimum Viable Web Design: • Start with people. • Their needs are the start of your design. • Minimum Viable Product: the least amount of design / development needed. • Iterate and add only if more is requested. • Result: simpler, lightweight solution that you’re more willing to change over time. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Minimum Viable Web design starts with human needs and the content or services people areseeking. It priorities content in a hierarchy, and then only adds as much visual enhancementas necessary. The results should aim to work on any device. If they work on a small screen,they will work on a large screen (and can always be progressively enhanced further fordesktop).
  • 82. Online Product Management: • Get away from your desk – talk to people. • Get market data, then write user stories. • Road map product enhancements. • Prioritize, estimate, prototype solutions. • Be agile: iterate, deliver, evaluate, and repeat. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9Web Product management is these tools and processes that can be used to develop the rightMinimum Viable Web for your customers. They are also tused to develop strong relationshipswith everyone involved: customers, stakeholders, designers, and developers. It’s productmanagement’s job to make everyone understand your web product’s direction.
  • 83. The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9If you are interested in approaching mobile design from a Minimum Viable approach, youmight want to check out a book that I wrote last year entitled “Mobilizing Web Sites”.
  • 84. Rework The Lean Startup Inspired Jason Fried Eric Reis Marty Cagan www.mindtheproduct.com The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9And here are some of my other favorite books about product management and lean UX anddesign.
  • 85. @klayon kris.layon@gmail.comwww.kristoferlayon.com The Minimum Viable Web | Kristofer Layon | @klayon | #wrk9