APWA May 13, 2011

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APWA May 13, 2011

  1. 1. Our Mobile WorldKristofer Layon, web & app designerAPWA Minnesota ChapterSpring ConferenceMay 13, 2011
  2. 2. Preview1. A bit about me and my work2. Pre-mobile communications3. Trends in mobile device use4. Trends in mobile content5. Ideas and discussion
  3. 3. ArtAlphabetAesthete Software, LLC2009
  4. 4. OrthoAnatomyAesthete Software, LLC2010
  5. 5. Pre-Mobile ?
  6. 6. Moab, Utah www.wikipedia.org
  7. 7. Gobustan, Azerbaijan www.wikipedia.org
  8. 8. What are they?• Petros = stone• Glyphein = carve• 12,000-15,000 years old
  9. 9. Why were they made?• storytelling• wayfinding• life content
  10. 10. Printing PressJohannes Gutenberg1441 d.umn.edu
  11. 11. Religious Reformer (and Mobile App Designer)Martin Luther1483-1546 www.wikipedia.org
  12. 12. Martin Luther• content more democratic through translation and increased access• made life content mobile
  13. 13. SupercomputersControl Data; Cray Research; NASA1960s www.wikipedia.org
  14. 14. Apple ISteve Wozniak and Steve Jobs1976 www.computerhistory.org
  15. 15. Apple IIApple Computer, Inc.1977 www.wikipedia.org
  16. 16. MacintoshApple Computer, Inc.1984 www.wikipedia.org
  17. 17. NewtonApple Computer, Inc.1993 www.wikipedia.org
  18. 18. iTunesApple Computer, Inc.2001 www.apple.com
  19. 19. iPodApple Computer, Inc.2001 www.wikipedia.org
  20. 20. iPhoneApple, Inc.2007 www.apple.com
  21. 21. iPadApple, Inc.2010 www.apple.com
  22. 22. www.apple.com
  23. 23. Mobile applications• storytelling• wayfinding• life content
  24. 24. Growth of mobile• 10 billion devices• Number of people in the world: 6.9 billion (estimated)Source: Luke Wroblewski, MinneWebCon, April 2011
  25. 25. Growth of mobile• Amazon: $1 billion in 1 year• eBay: mobile sales up from $600 million to $2 billion last year• PayPal: mobile transactions up from $25 to $141 million (6x!)Source: Luke Wroblewski, MinneWebCon, April 2011
  26. 26. Growth of mobile• Google: mobile searches grew 130% in Q3 2010• Pandora: 50% of users subscribe and use on mobile• Email: 70% of smartphone users access email on mobile deviceSource: Luke Wroblewski, MinneWebCon, April 2011
  27. 27. Growth of mobile• Google Maps: more than 100 million miles of driving directions per daySource: Marissa Meyer, SXSW, March 2011
  28. 28. Decline of desktop• Home use of personal computers down 20% since 2008• Desktop-based Gmail usage down 7%• Facebook: mobile users twice as active ad desktop usersSource: Luke Wroblewski, MinneWebCon, April 2011
  29. 29. Mobile San Francisco
  30. 30. Mobile San Francisco• Track a bus or train• Pay a parking ticket• Report potholes, trash, graffiti• City opened up its data to third- party app developersSource: Time Magazine, Dec. 21, 2010
  31. 31. Advantages• Easier to measure effectiveness• Helps people feel more connected to local government and services• Crowdsourcing: more ideas from more people• Less expensive!Source: Time Magazine, Dec. 21, 2010
  32. 32. Advantages More democraticSource: Time Magazine, Dec. 21, 2010
  33. 33. Mobile London
  34. 34. Mobile London• Opened the London Datastore to the public and private sectors• Greater London Authority gets agencies to submit their data• Report potholes; track trains• Opened up data to third-party app developersSource: Time Magazine, Jan. 6, 2011
  35. 35. Advantages• Easier to measure effectiveness• Helps people feel more connected to the organization and services• Crowdsourcing: more ideas from more people (more democratic)• Focus on life contentSource: Time Magazine, Dec. 21, 2010
  36. 36. Mobile Minnesota1. Snow emergencies
  37. 37. Lehigh Valley Express-Times
  38. 38. Mobile Minnesota
  39. 39. Mobile Minnesota QR code
  40. 40. Mobile Minnesota2. Natural gas lines
  41. 41. Minnesota Public Radio News
  42. 42. Mobile Minnesota3. Remote control of the home
  43. 43. Minnesota Public Radio News
  44. 44. MOST IMPORTANT SLIDE
  45. 45. z.umn.edu/klayonTwitter: @klayon

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