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30 Social Media Ideas in 30 Minutes [ Ragan Social Media Summit - June 11, 2010 ]
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30 Social Media Ideas in 30 Minutes [ Ragan Social Media Summit - June 11, 2010 ]

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30 Social Media Ideas in 30 minutes. 30 ideas ranging from theory to practice including twitter tips, future trends, and what not to do. Kenny is the Vice President of Digital Experience for George P. …

30 Social Media Ideas in 30 minutes. 30 ideas ranging from theory to practice including twitter tips, future trends, and what not to do. Kenny is the Vice President of Digital Experience for George P. Johnson

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  • 1. 30 Ideas in 30 Minutes with Kenny Lauer Vice President, Digital Experience George P. Johnson Twitter: @kennyL
  • 2. Live from New York, it’s… 1 Listen Act Win
  • 3. Live from New York, it’s… 1 Listen Act Win 8.68 on USA TODAY’s Ad meter poll 12 million Viewers SNL
  • 4. 1 Listen Act Win “…the voice of one person is no longer “statistically insignificant” and that collectively we can improve the world one experience at a time.” –Dave Carroll http://bit.ly/smslauer1
  • 5. It’s Important to Be Seen 2 “Sawa Bona” [I see you] “Sik Bona” [I am here] Written by Flavio Gikovate –psychoanlyst. Chris M
  • 6. It’s Important to Be Seen 2 “Sawa Bona” [I see you] “Sometimes you want to go Where everybody knows your name, And they're always glad you came” http://media.80stees.com/images/products/Cheers_Norm-T.jpg
  • 7. 3 Best Asset of What is your company’s every MOST valuable asset? company 7  
  • 8. 3 Best Asset of every company Customers 8  
  • 9. Your customers determine… 3 Best Asset of every company . . . your brand . . . your revenue . . . your future 9  
  • 10. Corporate Control is a Myth 4 Your Brand is not defined by you
  • 11. Corporate Control is a Myth 4 “…They [ your customers ] are redefining for themselves that brand you spent millions of dollars, or hundreds of millions of dollars, creating.” -- Groundswell: Winning in a World Transformed by Social Technologies, J. Bernoff and C. Li
  • 12. funnel Corporate Control is a Myth 4 Corporate Control is a Myth “No, I'm simply saying that life, uh…finds a way”
  • 13. Our old friend “The Funnel” 5 The Good OL’ Days http://birdahonk.com/domains/birdahonk/files/Rethinking%20The %20Funnel.gif
  • 14. The New Funnel 5 The Good OL’ Days
  • 15. The New Funnel Virtual Event 5 FourSquare Forums SMS Podcast Friends The Good Iphone App Viral Mkt OL’ Days Competitor Site Google Virtual Event Blog Widget Video You Tube Yelp Facebook Tweetstream Flickr Picts Know our customers
  • 16. Don’t ask a social media expert if you should blog or tweet, watch and ask your customers first 6 Don’t Ask Me
  • 17. Know your customers 7 Know your customers http://bit.ly/smslauer7
  • 18. Know your customers 7 Jeremiah Owyang, Altimeter Group
  • 19. IT IS… - NOT about the Technology 8 Twitter + a means to an end is NOT a social media plan
  • 20. IT IS… - NOT about the Technology 8 Twitter + a means to an end is NOT a social media IT IS… plan - NOT where you do social media + how your going to be social Goal: TO DO MORE BUSINESS
  • 21. You Better Be Listening If a 9 conversation happens and you aren’t there to hear it, did it happen?  START LISTENING 
  • 22. Everywhere all the time 10
  • 23. Everywhere all the time 10 http://bit.ly/smslauer10
  • 24. It’s all about engagement 11
  • 25. Balance: Talking and Talked About Paid 12 It’s a Balancing Act
  • 26. Where’s Waldo? 13 http://bit.ly/smslauer13
  • 27. Where’s Waldo? 13
  • 28. Global Trends 14 http://bit.ly/smslauer14
  • 29. Global Trends 14 http://bit.ly/smslauer14a
  • 30. 15 1 part chemistry 1 part marketing http://bit.ly/smslauer15   http://www.omginfographics.com/2010/05/social-media-periodic-table-and-periodic-table-of-social-media-marketing-elements/
  • 31. 16 Quality NOT Quantity Can I enemy you?
  • 32. Can I enemy you? 16 Quality NOT Quantity • How you interact online • Strength of relationships • Your Reputation
  • 33. 17 Goodbye websites hello social places hello social places
  • 34. Goodbye Websites 17 Framework: 8. Seamless integration Evolution of the Social Corporate 7. Social log-in Website triggers sharing 6. Users stay on site with social log-in 5. Aggregate discussion on site 4. Brand integrated in social channels 3. Link away but encourage sharing 2. Link away with no strategy 1. No social integration http://bit.ly/smslauer17a
  • 35. 18 PRE-EVENT DURING EVENT POST-EVENT Integrate Social 1.  Sent out Social Media 1.  Conversations 1.  Share everything Press release 1.  Twitter 2.  Post video of what was Media 2.  Create or leverage a social 2.  TXT messaging missed into your network 3.  Social Networking 3.  Continue to social 3.  Setup mobile alerts & 2.  Event Capture network events. reminders 1.  Blogs 4.  Follow the 4.  Define social media tags 2.  Live Streaming conversation and take for flickr, twitter etc.. 3.  Post-seminar note (#Cisco08) speaker interviews 5.  Add crowdsourcing to 5.  Make Event widget 4.  Online add or replace post- available to all Communities event surveys 6.  Make available pre-event 5.  Text to screen 6.  Aggregate and videos/podcasts/pictures vote/survey promote content to enroll and engage. 3.  Event Mgmt 7.  Extend to communities 7.  Promote through RSS, 1.  SMS alerts / and social networks Blogs, social bookmarking reminders 8.  Use content to and other social media 2.  Mobile WAP promote next event 8.  Encourage Pre-event posting and sharing of content
  • 36. Think Resources Not Constraints Get outside the four-walls of the event 19
  • 37. Think Resources Not Constraints Get outside the four-walls of the event 19
  • 38. Extend Your Physical Events 20 Physical Events should have a virtual component 1.  Extend content reach 2.  Extend spend 3.  Extend duration
  • 39. 20 Virtual events don’t cannibalize physical events. They extend it. Get over it.
  • 40. 2 Strategies Events Must Have: 21 Event •  Hashtag Strategy Must Haves •  Social Media Monitoring Strategy
  • 41. 22 games drive behavior right behavior drives business goals http://bit.ly/smslauer22 Putting the fun in functional
  • 42. Games address human needs 23 http://bit.ly/smslauer23
  • 43. Games address human needs 23 Rajat Paharia Bunchball
  • 44.   Maximize retweetability [115]!   Reply: often [75%]! 24   DM if it’s a halfalogue! Twitter Tips   Autofollow: Don’t! -or-  Enough about you, what about me!! “Oh No You’re Not!  No company in your profile name !  It’s not SMS [ 4u LOL ]!  Use Bit.ly (forget about the rest)! Twi(er  tutorial:        h(p://bit.ly/smslauer24  
  • 45. Don’t Twitter drunk 25 Sticks and stones will break my bones but tweets will never hurt me (or posts, or clips, or comments)
  • 46. Don’t Twitter Drunk 25 “You can’t take something off of the Internet. That’s like trying to take pee out of a swimming pool.” — Joe Ragan, Newsradio As quoted in “Groundswell” by Charlene Li and Josh Bernoff
  • 47. Don’t Twitter Drunk 25 “What happens in Vegas Stays in twitter.” — Annonymous
  • 48. Don’t Twitter Drunk 25 Deleted messages can be discoverable in a court of law. “ouch”
  • 49. 26 QR Code Support Social Media Buzzzzz-­‐tag.com  
  • 50. 27 Social Augment Reality
  • 51.   Social Augment Reality 27 1
  • 52. Location services: Don’t leave home without it 28 Remember when this was Four Square?
  • 53. Location services: Don’t leave home without it 28 http://bit.ly/smslauer28 http://bit.ly/smslauer28a
  • 54. 29 Make Good “Make Me a Viral Campaign” Content Adjective, not a noun —ze frank Copy  of  Seth’s  book  ideavirus:  h(p://bit.ly/smslauer29  
  • 55. It’s all one experience. 30
  • 56. 30 Time to Get Wet. Into the Streams we go http://bit.ly/smslauer30 Photo credit: Stream by aspheric.lens
  • 57. Concepts you should know flash Mob * river of news social graph tag cloud cloud crowdsourcing virtual Goods mashup
  • 58. Be Real. Be Responsive. Be Generous. Be a Mensch. Kenny Lauer Vice President Digital Experience * George P Johnson @kennyL klauer@gpj.com FOLLOW ME: http://bit.ly/smslauer