Trends Mobile Marketing

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By Klas Rockberg

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Trends Mobile Marketing

  1. 1. Klas Rockberg Trends in Mobile Marketing
  2. 2. America & Mobile Devices 270 Million cell phones subscribed. 38% Says the phone is more important than wallet. 84 Billion texts are sent each month. In 2014 half of all web browsing will be done on mobile devices.
  3. 3. Types of Mobile Marketing SMS Ads in apps Voice ad
  4. 4. Trends in Mobile Marketing HTML 5 is changing mobile advertising: 1. Ads programmed with HTML5 saves time and money. 2. Cures the headache for ad agencies. 3. Ad engines more lightweight. 4. Design flexibility, no need for other downloads.
  5. 5. Trends in Mobile Marketing Apple’s iAd - Integrate ads in apps. Fun Stuff Boring Stuff + = Mixed Stuff
  6. 6. Trends in Mobile Marketing Augmented reality - Smartphone senses
  7. 7. Trends in Mobile Marketing Geo fence - Virtual area triggered by you
  8. 8. Mobile Video ! Quality Battery Power 636 Must overcome technical issues. 30% of Americas population watch video on cell phones. WWW
  9. 9. Growth of Mobile Marketing Mobile advertising will hit $3.5 billion in 2010… … and about $24 billion in 2015. Yes, that’s a lot of money! Mobile advertising is just 1.5% of what the total global spending on advertising.
  10. 10. Conclusion People are going to be exposed to ads everywhere at anytime.
  11. 11. Sources http://www.mobilemarketer.com/cms/news/advertising/4867.html http://www.simplyzesty.com/mobile/trends-mobile-marketin/ http://techcrunch.com/2010/04/08/apple-announces-iad-mobile-advertising-platform/ http://adage.com/digitalnext/article?article_id=141596 http://mashable.com/2010/09/24/html5-mobile-advertising/ http://www.wdfm.com/marketing-viewpoints/noah-elkin-interview.php http://www.imediaconnection.com/content/25602.asp http://en.wikipedia.org/wiki/Mobile_advertising http://www.slideshare.net/m2bradb/mobile-marketing-trends-2010-3135301 http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=217701718 http://www.telecoms.com/23090/mobile-advertising-set-for-stellar-growth/

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