Kim la salle marketing & public relations
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Kim la salle marketing & public relations

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Kim la salle marketing & public relations Kim la salle marketing & public relations Presentation Transcript

    • Advertising
    • Branding
    • Creative
    • eBusiness/eCommerce
    • Public Relations
    • Research
    • Strategy & Planning
    • Kim LaSalle offers 25 years of experience and a track record of success in strategic
    • marketing development for a diverse portfolio of companies in:
    • Automotive
    • Consumer Goods
    • Book & Software Publishing
    • Financial/ Investment Services
    • Internet Technology
    • She began her career in small market radio and newspaper with her first PR role as
    • Information Specialist for the largest MR/DD facility in the State of Indiana.
    • An early adopter of Internet Marketing & PR, LaSalle was the first instructor to offer a
    • curriculum design on Internet Communications in the School of Continuing Education at
    • Indiana University-Purdue University, Indianapolis.
    • In the early 90's, she published two editions of her book, Life In Cyberspace: The
    • Professional's Guide to Internet Public Relations & Marketing , sponsored by the Hoosier
    • Chapter of the Public Relations Society of America (PRSA). She spent eight years focused on
    • eBusiness/eCommerce, developing successful branding, sales and marketing initiatives for
    • national and global brands.
    • Committed to Integrated Marketing Communications (IMC) as a branding philosophy and
    • strategic business tool, LaSalle offers key competencies in quantitative research and has
    • executed branding, market and product development studies for companies such as Ansell
    • Occupational Healthcare, Herman Miller and Pure Fishing.
    • LaSalle has spent equal time in agency and corporate leadership
    • roles over the last 10 years.
    • An award-winning writer and marketing strategist, her work has
    • been recognized by the Business Marketing Association of
    • Indianapolis, the Interactive Advertising Competition, the Hoosier
    • State Press Association, the Direct Marketing Association
    • of St. Louis, the National Association of Mental Health
    • Information Officers, the National University of Continuing
    • Education Association, and the Web Marketing Awards.
    • Life Sciences and Health Care
    • Health & Fitness/Health & Beauty
    • Manufacturing
    • Non-Profit, Health & Human Services
    • Property Development.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • Advertising
    • You’ve built something remarkable. We tell your story in
    • remarkable ways. Fueled by vision and insight, we ignite customer
    • interest. Differentiate you from the competition. Develop
    • innovative, memorable and sparkling brand imagery with one
    • ultimate design: to create profitable, long-lasting customer
    • relationships.
    • Applying market intelligence to your media mix, we select
    • advertising vehicles based on their ability to target your best
    • prospects – offline, online or somewhere in between.
    • Advertising Services
    • Creative Concepting, Copywriting, Production
    • Direct Marketing Development
    • Full-Service Media Planning and Placement
    • Results Tracking and Analysis
    • .
    • Areas of Expertise
    • DM/EM Marketing
    • Interactive Display
    • Guerilla
    • Radio
    • Outdoor
    • Paid Search
    • Multimedia
    • Newspaper/Magazine
    • Sponsorship
    • Word of Mouth
    • And other communications designed to persuade.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • Branding
    • Our branding practice operates with under one underlying
    • philosophy:
    • It is only when your brand responds to the needs of your
    • stakeholders that your stakeholders will respond to your brand.
    • The goal isn’t to turn your business into something it isn’t, but to
    • ensure business sustainability and long-term success by answering
    • the needs of Employees, Corporate Governance, Business
    • Partners, Suppliers, Current or Potential Customers and Market
    • Influencers.
    • Brand Strategy defines
    • Who you are
    • What you do that's distinctive and important
    • What differentiates you from the competition
    • Most important, it simply and clearly answers the question What’s
    • in it for me? for each stakeholder.
    • .
    • Brand Strategy
    • Framing Your Brand Experience
    • Organizational Goals
    • Business Processes
    • Stakeholder Segmentation
    • Market Environment
    • Products & Services
    • Brand Architecture
    • SWOT Analysis
    • Positioning/Promise
    • Brand Expression
    • Articulating Your Brand Experience
    • Voice
    • Tone
    • Naming
    • Logo Design
    • Taglines/Slogans
    • Graphic Identity/Design Systems
    • Color Palette
    • Illustrative Style
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net United Natural Products International is the exclusive sales representative in select Asia Pacific territories for United Natural Foods Inc., the world's largest distributor of Natural and Organic products.
  • Creative
    • 2.0 Group is the engine that drives brand expression and
    • creative development for our firm. And a well-oiled machine, it is.
    • Originally founded in 1985 as a traditional advertising agency,
    • 2.0 Group deploys best-in-class creative development across
    • multiple media channels through a team of senior advertising,
    • graphic design, multimedia and web development specialists.
    • Minority owned and operated, 2.0 Group applies cultural
    • competency, commitment to excellence and the distinct advantages
    • that only a team that has worked together for many years can offer.
    • The result is high-performance branding and brilliant results.
    • .
    • Among Creative Services
    • Advertising Design
    • Billboard
    • Direct Mail/Email
    • Logo Design
    • Multimedia & Video Production
    • Presentations
    • Product Packaging
    • Sales & Marketing Collateral
    • Signage
    • Web Design & Programming
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • eBusiness/eCommerce
    • So here we are: brand strategists with a serious web obsession.
    • We haven’t forgotten the professional expertise that got us here.
    • We’ve taken it to the next level. Business modeling. Process
    • automation. Go-to-market strategy. Sales channel development.
    • The Internet has evolved into a complex world of business
    • applications and communication channels that transcend traditional
    • marketing definitions.
    • So, yes, we build websites. Of more importance, we build business.
    • Applying market intelligence to next-generation technologies, we
    • pioneer new ways to connect you with customers and other
    • stakeholders. And ensure your brand is empowered,
    • understood and embraced.
    • Whenever. Wherever. However.
    • .
    • Services
    • Analytics
    • Affiliate Sales Development
    • Business Modeling
    • Content Development
    • Custom Facebook Applications
    • Digital Business Development
    • Email Marketing
    • Go-To-Market Strategy
    • Interactive Advertising
    • Lead Generation
    • Lead Generation
    • Product/Service Microsites
    • Product Merchandising
    • Sales Analysis
    • Pay Per Click Management
    • Paid Inclusion
    • Process Automation
    • Social Marketing Strategy
    • Traffic Building
    • Website Analytics
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • Public Relations
    • Our Public Relations practice supports your business through ongoing
    • dialogue, advocacy and activism.
    • We operate in four practice areas to build strong, long-term relationships
    • with your employees, partners, suppliers, media influencers,
    • community constituents and other key stakeholders.
    • Internal Communications
    • Brand Management
    • Board Relations
    • Employee Engagement
    • Program Support
    • Recruiting and Retention
    • Staff Training
    • Corporate Communications
    • Brand & Reputation Management
    • Community Relations
    • Media Relations
    • Brand Experience
    • Conferences and Tradeshows
    • Experiential Branding
    • Public Speaking
    • Product Launches
    • Social Media Development
    • B2B Relations
    • Sales Channel Development
    • Supply Chain Support
    • Product and Service Promotion
    • Trade Media Relations
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • Research
    • We offer a spectrum of qualitative and quantitative research
    • services to provide direction to marketing and business analysis.
    • Qualitative Research
    • Qualitative research is designed to explore and discover. To gain
    • insight into stakeholder attitudes, behavior and motivation. To
    • propel advertising and branding approaches, inform business
    • Decisions and drive quantitative research.
    • Methodologies
    • Content Analysis
    • Customer/Stakeholder Feedback
    • Focus Group Study
    • In-depth Interviews
    • Secondary Research
    • .
    • Quantitative Research
    • Quantitative research is designed to measure and evaluate. To
    • understand with a degree of certainty how stakeholders perceive
    • your brand, your company, your products and quality of service. To
    • identify market opportunities and anticipate market trends.
    • Survey design and statistical analysis ranges from simple reporting
    • of listing data, frequencies and counts to advanced multivariate
    • analysis with Ph.D. oversight.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
  • Strategy & Planning
    • We combine the expertise of large agency talent with the passion
    • and flexibility of small agency entrepreneurship to increase top line
    • revenues and bottom line efficiencies.
    • Committed to integrated marketing communications (IMC) as a
    • philosophy and business practice, we help you understand the
    • competitive landscape and stakeholder needs to develop actionable
    • marketing strategies.
    • Building from the outside in, we leverage market intelligence to
    • develop strategies that transcend traditional media definitions,
    • connecting with your stakeholders on their terms and in their
    • language.
    • Our turn-key development methodology ensures seamless
    • transition from strategy to execution and a closed-loop process for
    • measuring results.
    • .
    • Areas of Expertise
    • Advertising
    • Brand Strategy & Expression
    • B2B Relations
    • Corporate Communications
    • Stakeholder Profiling
    • Competitive Market Analysis
    • eBusiness/eCommerce
    • Internal Communications
    • Interactive Marketing
    • Launch Planning and Execution
    • Market Positioning
    • Media Strategy & Optimization
    • Public Relations Programming
    • Research
    • Sales Channel Development
    • SWOT Analysis
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • We’ve been fortunate to work with companies large and small across multiple
    • Industries and would like to put that experience to work for you.
    Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net Experience Contact Us 111 Congressional Blvd. Indianapolis, Indiana p: 317.361.0718 f: 317.405.9168 e: kimberlylasalle@comcast.net