• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Kim la salle marketing & public relations
 

Kim la salle marketing & public relations

on

  • 707 views

 

Statistics

Views

Total Views
707
Views on SlideShare
703
Embed Views
4

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 4

http://www.linkedin.com 3
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Kim la salle marketing & public relations Kim la salle marketing & public relations Presentation Transcript

      • Advertising
      • Branding
      • Creative
      • eBusiness/eCommerce
      • Public Relations
      • Research
      • Strategy & Planning
      • Kim LaSalle offers 25 years of experience and a track record of success in strategic
      • marketing development for a diverse portfolio of companies in:
      • Automotive
      • Consumer Goods
      • Book & Software Publishing
      • Financial/ Investment Services
      • Internet Technology
      • She began her career in small market radio and newspaper with her first PR role as
      • Information Specialist for the largest MR/DD facility in the State of Indiana.
      • An early adopter of Internet Marketing & PR, LaSalle was the first instructor to offer a
      • curriculum design on Internet Communications in the School of Continuing Education at
      • Indiana University-Purdue University, Indianapolis.
      • In the early 90's, she published two editions of her book, Life In Cyberspace: The
      • Professional's Guide to Internet Public Relations & Marketing , sponsored by the Hoosier
      • Chapter of the Public Relations Society of America (PRSA). She spent eight years focused on
      • eBusiness/eCommerce, developing successful branding, sales and marketing initiatives for
      • national and global brands.
      • Committed to Integrated Marketing Communications (IMC) as a branding philosophy and
      • strategic business tool, LaSalle offers key competencies in quantitative research and has
      • executed branding, market and product development studies for companies such as Ansell
      • Occupational Healthcare, Herman Miller and Pure Fishing.
      • LaSalle has spent equal time in agency and corporate leadership
      • roles over the last 10 years.
      • An award-winning writer and marketing strategist, her work has
      • been recognized by the Business Marketing Association of
      • Indianapolis, the Interactive Advertising Competition, the Hoosier
      • State Press Association, the Direct Marketing Association
      • of St. Louis, the National Association of Mental Health
      • Information Officers, the National University of Continuing
      • Education Association, and the Web Marketing Awards.
      • Life Sciences and Health Care
      • Health & Fitness/Health & Beauty
      • Manufacturing
      • Non-Profit, Health & Human Services
      • Property Development.
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • Advertising
      • You’ve built something remarkable. We tell your story in
      • remarkable ways. Fueled by vision and insight, we ignite customer
      • interest. Differentiate you from the competition. Develop
      • innovative, memorable and sparkling brand imagery with one
      • ultimate design: to create profitable, long-lasting customer
      • relationships.
      • Applying market intelligence to your media mix, we select
      • advertising vehicles based on their ability to target your best
      • prospects – offline, online or somewhere in between.
      • Advertising Services
      • Creative Concepting, Copywriting, Production
      • Direct Marketing Development
      • Full-Service Media Planning and Placement
      • Results Tracking and Analysis
      • .
      • Areas of Expertise
      • DM/EM Marketing
      • Interactive Display
      • Guerilla
      • Radio
      • Outdoor
      • Paid Search
      • Multimedia
      • Newspaper/Magazine
      • Sponsorship
      • Word of Mouth
      • And other communications designed to persuade.
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • Branding
      • Our branding practice operates with under one underlying
      • philosophy:
      • It is only when your brand responds to the needs of your
      • stakeholders that your stakeholders will respond to your brand.
      • The goal isn’t to turn your business into something it isn’t, but to
      • ensure business sustainability and long-term success by answering
      • the needs of Employees, Corporate Governance, Business
      • Partners, Suppliers, Current or Potential Customers and Market
      • Influencers.
      • Brand Strategy defines
      • Who you are
      • What you do that's distinctive and important
      • What differentiates you from the competition
      • Most important, it simply and clearly answers the question What’s
      • in it for me? for each stakeholder.
      • .
      • Brand Strategy
      • Framing Your Brand Experience
      • Organizational Goals
      • Business Processes
      • Stakeholder Segmentation
      • Market Environment
      • Products & Services
      • Brand Architecture
      • SWOT Analysis
      • Positioning/Promise
      • Brand Expression
      • Articulating Your Brand Experience
      • Voice
      • Tone
      • Naming
      • Logo Design
      • Taglines/Slogans
      • Graphic Identity/Design Systems
      • Color Palette
      • Illustrative Style
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net United Natural Products International is the exclusive sales representative in select Asia Pacific territories for United Natural Foods Inc., the world's largest distributor of Natural and Organic products.
    • Creative
      • 2.0 Group is the engine that drives brand expression and
      • creative development for our firm. And a well-oiled machine, it is.
      • Originally founded in 1985 as a traditional advertising agency,
      • 2.0 Group deploys best-in-class creative development across
      • multiple media channels through a team of senior advertising,
      • graphic design, multimedia and web development specialists.
      • Minority owned and operated, 2.0 Group applies cultural
      • competency, commitment to excellence and the distinct advantages
      • that only a team that has worked together for many years can offer.
      • The result is high-performance branding and brilliant results.
      • .
      • Among Creative Services
      • Advertising Design
      • Billboard
      • Direct Mail/Email
      • Logo Design
      • Multimedia & Video Production
      • Presentations
      • Product Packaging
      • Sales & Marketing Collateral
      • Signage
      • Web Design & Programming
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • eBusiness/eCommerce
      • So here we are: brand strategists with a serious web obsession.
      • We haven’t forgotten the professional expertise that got us here.
      • We’ve taken it to the next level. Business modeling. Process
      • automation. Go-to-market strategy. Sales channel development.
      • The Internet has evolved into a complex world of business
      • applications and communication channels that transcend traditional
      • marketing definitions.
      • So, yes, we build websites. Of more importance, we build business.
      • Applying market intelligence to next-generation technologies, we
      • pioneer new ways to connect you with customers and other
      • stakeholders. And ensure your brand is empowered,
      • understood and embraced.
      • Whenever. Wherever. However.
      • .
      • Services
      • Analytics
      • Affiliate Sales Development
      • Business Modeling
      • Content Development
      • Custom Facebook Applications
      • Digital Business Development
      • Email Marketing
      • Go-To-Market Strategy
      • Interactive Advertising
      • Lead Generation
      • Lead Generation
      • Product/Service Microsites
      • Product Merchandising
      • Sales Analysis
      • Pay Per Click Management
      • Paid Inclusion
      • Process Automation
      • Social Marketing Strategy
      • Traffic Building
      • Website Analytics
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • Public Relations
      • Our Public Relations practice supports your business through ongoing
      • dialogue, advocacy and activism.
      • We operate in four practice areas to build strong, long-term relationships
      • with your employees, partners, suppliers, media influencers,
      • community constituents and other key stakeholders.
      • Internal Communications
      • Brand Management
      • Board Relations
      • Employee Engagement
      • Program Support
      • Recruiting and Retention
      • Staff Training
      • Corporate Communications
      • Brand & Reputation Management
      • Community Relations
      • Media Relations
      • Brand Experience
      • Conferences and Tradeshows
      • Experiential Branding
      • Public Speaking
      • Product Launches
      • Social Media Development
      • B2B Relations
      • Sales Channel Development
      • Supply Chain Support
      • Product and Service Promotion
      • Trade Media Relations
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • Research
      • We offer a spectrum of qualitative and quantitative research
      • services to provide direction to marketing and business analysis.
      • Qualitative Research
      • Qualitative research is designed to explore and discover. To gain
      • insight into stakeholder attitudes, behavior and motivation. To
      • propel advertising and branding approaches, inform business
      • Decisions and drive quantitative research.
      • Methodologies
      • Content Analysis
      • Customer/Stakeholder Feedback
      • Focus Group Study
      • In-depth Interviews
      • Secondary Research
      • .
      • Quantitative Research
      • Quantitative research is designed to measure and evaluate. To
      • understand with a degree of certainty how stakeholders perceive
      • your brand, your company, your products and quality of service. To
      • identify market opportunities and anticipate market trends.
      • Survey design and statistical analysis ranges from simple reporting
      • of listing data, frequencies and counts to advanced multivariate
      • analysis with Ph.D. oversight.
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
    • Strategy & Planning
      • We combine the expertise of large agency talent with the passion
      • and flexibility of small agency entrepreneurship to increase top line
      • revenues and bottom line efficiencies.
      • Committed to integrated marketing communications (IMC) as a
      • philosophy and business practice, we help you understand the
      • competitive landscape and stakeholder needs to develop actionable
      • marketing strategies.
      • Building from the outside in, we leverage market intelligence to
      • develop strategies that transcend traditional media definitions,
      • connecting with your stakeholders on their terms and in their
      • language.
      • Our turn-key development methodology ensures seamless
      • transition from strategy to execution and a closed-loop process for
      • measuring results.
      • .
      • Areas of Expertise
      • Advertising
      • Brand Strategy & Expression
      • B2B Relations
      • Corporate Communications
      • Stakeholder Profiling
      • Competitive Market Analysis
      • eBusiness/eCommerce
      • Internal Communications
      • Interactive Marketing
      • Launch Planning and Execution
      • Market Positioning
      • Media Strategy & Optimization
      • Public Relations Programming
      • Research
      • Sales Channel Development
      • SWOT Analysis
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net
      • We’ve been fortunate to work with companies large and small across multiple
      • Industries and would like to put that experience to work for you.
      Kim LaSalle Cultivate Your Brand MARKETING & PUBLIC RELATIONS © 2010 - 2011 Kim LaSalle. All Rights Reserved. Trademarks used are proprietary to respective holders | Indianapolis, IN | P: 317.361.0718 | F: 317.405.9168 | E: kimberlylasalle@comcast.net Experience Contact Us 111 Congressional Blvd. Indianapolis, Indiana p: 317.361.0718 f: 317.405.9168 e: kimberlylasalle@comcast.net