Use & Abuse of Social Media

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  • Filming Sky? By Das Fotoimaginarium cc by
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  • Written in Gold by Anonymous Account cc by Holleriths tabuleringsmaskin användes vid den amerikanska folkräkningen 1890, den förra (1880) tog 8 år att beräkna och man antog att 1890:s skulle ta 13 år. Använde hålkort. Och 1890:s folkräkning tog med Holleriths maskin bara 18 månader att genomföra. Användes av försäkringsbolag mm. Till redovisning. Holleriths företag var ett av urspungen till IBM.
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  • Hypertext in the wild - Tim Berners-Lee (1990/91) WWW an open standard
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  • Sailing by Steve-h cc by sa Webben fick sitt stora genomslag år 1995. Det året hade 2% av den svenska befolkningen tillgång till internet, år 2000 hade den siffran ökat till 50%, och idag är vi uppe i över 88% .
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  • 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
  • #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia
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  • Mask from Lady Vic cc by nc “ radical transparency. ” In short, Kirkpatrick argues that Zuckerberg believes that people will be better off if they make themselves transparent. Not only that, society will be better off. (We ’ ll ignore the fact that Facebook ’ s purse strings may be better off too.) My encounters with Zuckerberg lead me to believe that he genuinely believes this, he genuinely believes that society will be better off if people make themselves transparent.
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  • 1. Mathias Klang @klang67Use and abuse of social media
  • 2. How did weend up here?
  • 3. Cyborgs are so 1980
  • 4. The augmentedhuman
  • 5. Egyptian wood & leather prosthetic toe (ca1069 to 664 B.C)
  • 6. Portrait of Hugh de Provence (1352)
  • 7. Ludicrously brief history of computers
  • 8. hollerith
  • 9. Generation 3 (1964-72)
  • 10. The digital is the original & everything is copy
  • 11. Killer apps 1995: Browser wars
  • 12. Everything is miscellaneous
  • 13. 91 % Access to the Internet at home83 % Access to broadband at home7% Never used a computerSource: Sweden Statistics 2011 (*Individuals aged 16-74)
  • 14. What we talk about when we talk about social media
  • 15. Meanwhile inNorway
  • 16. The fundamentalists: Revolution orbreakfast
  • 17. revolution?
  • 18. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
  • 19. Neo-optimists vs neo-pessimists
  • 20. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  • 21. 2006
  • 22. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
  • 23. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
  • 24. How we got where we are
  • 25. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
  • 26. Blogger 1999Google 1999 End of communications monopoly
  • 27. Normalizing the abnormal
  • 28. Silly? Harmful?
  • 29. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
  • 30. What we need to know about technology
  • 31. Only technology(spot the ethical dilemma?)
  • 32. What we need to know aboutsocial media
  • 33. if youre not paying for something,youre not the customer; youre theproduct being sold
  • 34. Social media is performance lifestyle
  • 35. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
  • 36. Counteracting compartmentalization
  • 37. Public (?)privacy
  • 38. What do the people who control whatwe can do, think?
  • 39. What will they let us think?
  • 40. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
  • 41. A businessperspective?
  • 42. Up until 1970-ies: limited participation& monopoly of distribution
  • 43. Marshall McLuhanWe shape our tools andthereafter they shape us.
  • 44. Controlling the message.
  • 45. Post 2000
  • 46. McDStories
  • 47. Marshall McLuhanWe shape our tools andthereafter they shape us.
  • 48. meaning
  • 49. Up to 3500 booksShop and download books in less than 60 seconds
  • 50. Onlineeverywhere
  • 51. "Laws in Japanare Tatemae -beautiful things -that have no realimportance.Important thingsare neither seennor writtendown.” Professor Lilian Edwards
  • 52. Control in digital world Law Contextual &programmed social rules Architecture Control in analogue world
  • 53. "A unit of cultural inheritence,hypothesized as analogous to theparticulate gene, and as naturallyselected by virtue of itsphenotypic consequencies on itsown survival and replication in thecultural environment". Richard Dawkins(The Selfish Gene 1976)
  • 54. UC Davis November 18, 2011
  • 55. What does this mean to business?
  • 56. Change!
  • 57. Sociotechnical change (rip Eugene Polley)
  • 58. Monotask queuing
  • 59. Not knowing
  • 60. Waiting by THE phone
  • 61. Only 30 kg
  • 62. Limitless303 grams
  • 63. User generated content
  • 64. Tipping business modelsBlogs… & mediaFlickr… & photographerWikipedia… Britannica?Tripadvisor…
  • 65. Creating policies, ignoring reality“personlig inte privat”
  • 66. The futures of social technology
  • 67. personalization
  • 68. Walled gardenslife as a digital dairy cow
  • 69. New dependencies (tics, not addiction)
  • 70. So…, closing thoughts…
  • 71. Don’t forget the squirrels
  • 72. Policy isnot enough
  • 73. In a network: silence isacquiescence
  • 74. Think beforeyou update.
  • 75. THANKS!
  • 76. Mathias Klang or @klang67 & licensing info in the notes section of slides. Images at (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation