Use & Abuse of Social Media


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  • 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
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  • Use & Abuse of Social Media

    1. 1. Mathias Klang @klang67Use and abuse of social media
    2. 2. How did weend up here?
    3. 3. Cyborgs are so 1980
    4. 4. The augmentedhuman
    5. 5. Egyptian wood & leather prosthetic toe (ca1069 to 664 B.C)
    6. 6. Portrait of Hugh de Provence (1352)
    7. 7. Ludicrously brief history of computers
    8. 8. hollerith
    9. 9. Generation 3 (1964-72)
    10. 10. The digital is the original & everything is copy
    11. 11. Killer apps 1995: Browser wars
    12. 12. Everything is miscellaneous
    13. 13. 91 % Access to the Internet at home83 % Access to broadband at home7% Never used a computerSource: Sweden Statistics 2011 (*Individuals aged 16-74)
    14. 14. What we talk about when we talk about social media
    15. 15. Meanwhile inNorway
    16. 16. The fundamentalists: Revolution orbreakfast
    17. 17. revolution?
    18. 18. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
    19. 19. Neo-optimists vs neo-pessimists
    20. 20. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
    21. 21. 2006
    22. 22. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
    23. 23. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
    24. 24. How we got where we are
    25. 25. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
    26. 26. Blogger 1999Google 1999 End of communications monopoly
    27. 27. Normalizing the abnormal
    28. 28. Silly? Harmful?
    29. 29. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
    30. 30. What we need to know about technology
    31. 31. Only technology(spot the ethical dilemma?)
    32. 32. What we need to know aboutsocial media
    33. 33. if youre not paying for something,youre not the customer; youre theproduct being sold
    34. 34. Social media is performance lifestyle
    35. 35. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
    36. 36. Counteracting compartmentalization
    37. 37. Public (?)privacy
    38. 38. What do the people who control whatwe can do, think?
    39. 39. What will they let us think?
    40. 40. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
    41. 41. A businessperspective?
    42. 42. Up until 1970-ies: limited participation& monopoly of distribution
    43. 43. Marshall McLuhanWe shape our tools andthereafter they shape us.
    44. 44. Controlling the message.
    45. 45. Post 2000
    46. 46. McDStories
    47. 47. Marshall McLuhanWe shape our tools andthereafter they shape us.
    48. 48. meaning
    49. 49. Up to 3500 booksShop and download books in less than 60 seconds
    50. 50. Onlineeverywhere
    51. 51. "Laws in Japanare Tatemae -beautiful things -that have no realimportance.Important thingsare neither seennor writtendown.” Professor Lilian Edwards
    52. 52. Control in digital world Law Contextual &programmed social rules Architecture Control in analogue world
    53. 53. "A unit of cultural inheritence,hypothesized as analogous to theparticulate gene, and as naturallyselected by virtue of itsphenotypic consequencies on itsown survival and replication in thecultural environment". Richard Dawkins(The Selfish Gene 1976)
    54. 54. UC Davis November 18, 2011
    55. 55. What does this mean to business?
    56. 56. Change!
    57. 57. Sociotechnical change (rip Eugene Polley)
    58. 58. Monotask queuing
    59. 59. Not knowing
    60. 60. Waiting by THE phone
    61. 61. Only 30 kg
    62. 62. Limitless303 grams
    63. 63. User generated content
    64. 64. Tipping business modelsBlogs… & mediaFlickr… & photographerWikipedia… Britannica?Tripadvisor…
    65. 65. Creating policies, ignoring reality“personlig inte privat”
    66. 66. The futures of social technology
    67. 67. personalization
    68. 68. Walled gardenslife as a digital dairy cow
    69. 69. New dependencies (tics, not addiction)
    70. 70. So…, closing thoughts…
    71. 71. Don’t forget the squirrels
    72. 72. Policy isnot enough
    73. 73. In a network: silence isacquiescence
    74. 74. Think beforeyou update.
    75. 75. THANKS!
    76. 76. Mathias Klang or @klang67 & licensing info in the notes section of slides. Images at (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation