Use & Abuse of Social Media

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  • #planking By ND Strupler cc by CROPPED.jpg Planking (or the Lying Down Game ) is an activity consisting of lying face down in an unusual or incongruous location. Both hands must touch the sides of the body and having a photograph of the participant taken and posted on the Internet is an integral part of the game. [1] Players compete to find the most unusual and original location in which to play. [1] The term planking refers to mimicking a wooden plank . Rigidity of the body must be maintained to constitute good planking. (Wikipedia http://en.wikipedia.org/wiki/Planking_%28fad%29)
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Transcript

  • 1. Mathias Klang @klang67Use and abuse of social media
  • 2. How did weend up here?
  • 3. Cyborgs are so 1980
  • 4. The augmentedhuman
  • 5. Egyptian wood & leather prosthetic toe (ca1069 to 664 B.C)
  • 6. Portrait of Hugh de Provence (1352)
  • 7. Ludicrously brief history of computers
  • 8. hollerith
  • 9. Generation 3 (1964-72)
  • 10. The digital is the original & everything is copy
  • 11. Killer apps 1995: Browser wars
  • 12. Everything is miscellaneous
  • 13. 91 % Access to the Internet at home83 % Access to broadband at home7% Never used a computerSource: Sweden Statistics 2011 (*Individuals aged 16-74)
  • 14. What we talk about when we talk about social media
  • 15. Meanwhile inNorway
  • 16. The fundamentalists: Revolution orbreakfast
  • 17. revolution?
  • 18. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
  • 19. Neo-optimists vs neo-pessimists
  • 20. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  • 21. 2006
  • 22. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
  • 23. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
  • 24. How we got where we are
  • 25. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
  • 26. Blogger 1999Google 1999 End of communications monopoly
  • 27. Normalizing the abnormal
  • 28. Silly? Harmful?
  • 29. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
  • 30. What we need to know about technology
  • 31. Only technology(spot the ethical dilemma?)
  • 32. What we need to know aboutsocial media
  • 33. if youre not paying for something,youre not the customer; youre theproduct being sold
  • 34. Social media is performance lifestyle
  • 35. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” Mark Zuckerberg, 2009
  • 36. Counteracting compartmentalization
  • 37. Public (?)privacy
  • 38. What do the people who control whatwe can do, think?
  • 39. What will they let us think?
  • 40. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
  • 41. A businessperspective?
  • 42. Up until 1970-ies: limited participation& monopoly of distribution
  • 43. Marshall McLuhanWe shape our tools andthereafter they shape us.
  • 44. Controlling the message.
  • 45. Post 2000
  • 46. McDStories
  • 47. Marshall McLuhanWe shape our tools andthereafter they shape us.
  • 48. meaning
  • 49. Up to 3500 booksShop and download books in less than 60 seconds
  • 50. Onlineeverywhere
  • 51. "Laws in Japanare Tatemae -beautiful things -that have no realimportance.Important thingsare neither seennor writtendown.” Professor Lilian Edwards
  • 52. Control in digital world Law Contextual &programmed social rules Architecture Control in analogue world
  • 53. "A unit of cultural inheritence,hypothesized as analogous to theparticulate gene, and as naturallyselected by virtue of itsphenotypic consequencies on itsown survival and replication in thecultural environment". Richard Dawkins(The Selfish Gene 1976)
  • 54. UC Davis November 18, 2011
  • 55. What does this mean to business?
  • 56. Change!
  • 57. Sociotechnical change (rip Eugene Polley)
  • 58. Monotask queuing
  • 59. Not knowing
  • 60. Waiting by THE phone
  • 61. Only 30 kg
  • 62. Limitless303 grams
  • 63. User generated content
  • 64. Tipping business modelsBlogs… & mediaFlickr… & photographerWikipedia… Britannica?Tripadvisor…
  • 65. Creating policies, ignoring reality“personlig inte privat”
  • 66. The futures of social technology
  • 67. personalization
  • 68. Walled gardenslife as a digital dairy cow
  • 69. New dependencies (tics, not addiction)
  • 70. So…, closing thoughts…
  • 71. Don’t forget the squirrels
  • 72. Policy isnot enough
  • 73. In a network: silence isacquiescence
  • 74. Think beforeyou update.
  • 75. THANKS!
  • 76. Mathias Klang klang@ituniv.se or @klang67 www.digital-rights.netImage & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang