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This Business of Social Media

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  • 2001 Wikipedia, Tripadvisor 2002 Linkedin 2003 Pirate Bay, MySpace, Second Life, Wordfeud 2004 Facebook, digg 2005 Youtube 2006 Twitter, Spotify, Slideshare 2007 iPhone 2009 Klout, Farmville, Quora, Foursquare, Kickstarter 2010 Wordfeud, Instagram 2011 Google+
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  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
  • Source: Jenise Uehara Henrikson, Growth of Social Media - Search Engine Journal http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
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  • http://sysomos.com/insidetwitter/engagement/ Most Retweets Happen in the First Hour We discovered that 92.4% of all retweets happen within the first hour of the original tweet being published, while an additional 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour. This means that if a tweet is not retweeted in the first hour, it is very likely that it will not be retweeted. The graph below shows the fraction of tweets from the second hour onwards - the x-axis shows the time in hours since the original tweet, while the vertical axis shows the fraction of retweets within a particular hour. The 92.4% of all retweets, which happen within the first hour, are not displayed in the chart. 1.63% of retweets happen in the second hour, and 0.94% take place in the third hour.
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  • Google automatically scans e-mails to add context-sensitive advertisements to them. Privacy advocates raised concerns that the plan involved scanning their personal, assumed private, e-mails, and that this was a security problem. Allowing e-mail content to be read, even by a computer, raises the risk that the expectation of privacy in e-mail will be reduced. Furthermore, e-mail that non-subscribers choose to send to Gmail accounts is scanned by Gmail as well, even though those senders never agreed to Gmail's terms of service or privacy policy. Google can change its privacy policy unilaterally and Google is technically able to cross-reference cookies across its information-rich product line to make dossiers on individuals. However, most e-mail systems make use of server-side content scanning in order to check for spam . [41] [42] Privacy advocates also regard the lack of disclosed data retention and correlation policies as problematic. Google has the ability to combine information contained in a person's e-mail messages with information from Internet searches. Google has not confirmed how long such information is kept or how it can be used. One of the concerns is that it could be of interest to law enforcement agencies. More than 30 privacy and civil liberties organizations have urged Google to suspend Gmail service until these issues are resolved. [43] Gmail's privacy policy contains the clause: "residual copies of deleted messages and accounts may take up to 60 days to be deleted from our active servers and may remain in our offline backup systems". Google points out that Gmail adheres to most industry-wide practices. Google has stated that they will "make reasonable efforts to remove deleted information from our systems as quickly as is practical." [44] [45] Google defends its position by citing their use of email-scanning to the user's benefit. Google states that Gmail refrains from displaying ads next to potentially sensitive messages such as those that mention tragedy, catastrophe, or death. [4 Thursday, February 9, 2012 Mathias Klang klang@ituniv.se
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This Business of Social Media This Business of Social Media Presentation Transcript

  • This Business of Social Media
    • Mathias Klang @klang67
  • The medium is the message
    • Marshall McLuhan
  • The technology we use shapes and controls us more than the content.
  • Up until 1970-ies: limited participation & monopoly of distribution
  • We shape our tools and thereafter they shape us.
    • Marshall McLuhan
  • Controlling the message.
  •  
  • Post 2000
  •  
  •  
  •  
  • Getting there… Digitalization connectivity storage devices
  • We shape our tools and thereafter they shape us.
    • Marshall McLuhan
  • meaning
  • Up to 3500 books
    • Shop and download books in less than 60 seconds
  • Online everywhere
  • Social media
    • Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content . It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
    • (Wikipedia, May 2009)
  •  
  • 2006 2007
  • Blogger 1999 Google 1999
  • Warning! “Multiplication can produce powerful numbers”
    • Copyriot (Rasmus Fleischer)
  •  
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  • Facebook has 500 000 000+ active users
  • Online 500 billion minutes per month on facebook
  • 25 billion items of content posted each month
  • 24 hours of film posted on youtube per minute
  • 2 billion films viewed per day
  • 4 billion images on flickr
  • 27 million tweets per day
  •  
  •  
  • New words, updated concepts
  • "A unit of cultural inheritence, hypothesized as analogous to the particulate gene, and as naturally selected by virtue of its 'phenotypic' consequencies on its own survival and replication in the cultural environment".
    • Richard Dawkins
    • ( The Selfish Gene 1976)
  • UC Davis November 18, 2011
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  • What does this mean to business?
  • User generated content
  • Tipping business models Blogs… & media Flickr… & photographer Wikipedia… Britannica? Tripadvisor…
  • The network – beyond facebook
  • Experts online?Klout & Quora
  • The problem with free
  •  
  • GRATIS?
    • Sökmotor
    • Reader
    • Maps
    • Kalender
    • Scholar
    • Och mycket mer…
  • Did you read the manual?
  • if you're not paying for something, you're not the customer; you're the product being sold
    • Authorities in the cloud
  • Other problems: is the truth out there?
  •  
  • Thank you.
  • Information
    • All images from www.flickr.com (unless specifically stated)
    • Image & licensing info in the notes section of slides
    • Presentation licensed: Creative Commons BY-NC-SA
    • The presentation can be downloaded from: www.slideshare.net/klang
    • More information about me: www.techrisk.se & www.digital-rights.net
    • Mathias Klang. [email_address] or @klang67