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  • Image “Pigeons Conversing” by Janielle Beh found on Flickr using search term “Conversation”. Creative Commons Attribution-NonCommercial-ShareAlike
  • Blogger
  • http://en.wikipedia.org/wiki/Pierre_Bourdieu
  • Fritz Lang “Metropolis” (1927)
  • Horse in Snow, 1 of 3 by *CA* cc by nc sa
  • elegant reader by Dean Ayres cc by nc sa
  • "The digital revolution has opened many new and inexpensive methods of distribution," he added. "But it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media.
  • "The digital revolution has opened many new and inexpensive methods of distribution," he added. "But it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media.
  • Olle Findahl Svenskarna och Internet 2009, World Internet Institute
  • Olle Findahl Svenskarna och Internet 2009, World Internet Institute
  • Olle Findahl Svenskarna och Internet 2009, World Internet Institute
  • Olle Findahl Svenskarna och Internet 2009, World Internet Institute
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  • shoes in alley off brick lane by robpurdie cc by nc sa
  • Robot Joe by FlySi cc by nc sa
  • Eastern Pomfreds by richard ling cc by nc sa
  • Open your mind by Vincent Montibus cc by nc sa
  • Cuatrocienegas Desert Tracks by frigante cc by nc sa
  • Pentecost by WadeB cc by nc sa
  • Seven about to happen three different ways by fd cc by nc
  • tape measure by Leo Reynolds cc by nc sa
  • ...detention by thousand.wor(l)ds cc by nc sa
  • http://www.ettlivsomgris.se/
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Social Media Social Media Presentation Transcript

    • Mathias Klang
    SOCIALA NÄTVERK & SOCIAL MEDIA
  • HISTORIK 2001 2003 2004 2005 2006 Blogger 1999 Wikipedia Facebook YouTube Twitter MySpace Ning Linkedin Second Life Skype Digg Spotify
  • PIERRE BOURDIEU
    • "social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."
  • FAMILJER, KLAN, STAM…
  • MODERNA KLANER & GRUPPERINGAR
  • MAUSS THE GIFT (1924)
    • Delande av gåvor skapar plikter och bygger och
    • förstärker relationer
  • 2/3 AV DEN GLOBALA INTERNETPOPULATIONEN BESÖKER SOCIALA NÄTVERKSSAJTER
    • Nielsen, Global Faces & Networked Places, 2009
  • NÄTVERK – FINNS DOM?
    • Milgram – Small world
    • Six degrees of separation
  • SIX DEGREES OF KEVIN BACON
    • ” Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends -- if you chose the movies, we'd call you a sociopath. Conversation is king. Content is just something to talk about…” Doctorow
    ASOCIAL MEDIA, ASOCIAL NÄTVERK
  • MEDIA BLIR NÄTVERK ELLER TVÄRTOM
  • MEDIA
    • Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content . It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, maj 2009)
    • an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. (Wikimedia juni 2009)
  • SOCIALA MEDIER
    • Från konsumenter till producenter
    • “ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
    • Rupert Murdoch
    • The digital revolution has opened many new and inexpensive methods of distribution, but it has not made content free. Accordingly, we intend to charge for all our news websites. I believe that if we are successful, we will be followed by other media.
    • Rupert Murdoch (augusti 2009)
  •  
  •  
  •  
  •  
  • WIKIPEDIA – KÄLLAN TILL ALL KUNSKAP?
    • 13 000 000 artiklar
    • 3 000 000 artiklar på engelska
    • 345 446 artiklar på svenska
    Tillväxt svenska wikipedia
    • The original version of this image was created in October 2006, using volumes 25cm high and 5cm thick (some 400 leaves), each page having two columns, each columns having 80 rows, and each row having 50 characters, ≈ 6MB per volume. As English Wikipedia has 4.4GB of text (October 2006) ≈ 750 volumes. Note that these are conservative estimates, and don't include images, tables, templates etc. which probably take up more surface than the text which describes them.
  • YOUTUBE
  • YouTube
    • 13 timmars film per minut
    • 412 timmars material
    • 100 000 000 klipp ses dagligen
    • Oct 04: 1,000,000
    • Apr 05: 10,000,000
    • Feb 06: 100,000,000
    • May 07: 500,000,000
    • Nov 07: 2,000,000,000
    • Nov 08: 3,000,000,000
    • Oct 09: 4,000,000,000
  • SOCIAL MEDIA
  • SOCIALA NÄTVERK
  •  
  • Facebook (2004)
    • 5 000 000 000 minuter per dag på FB
  • VAD INNEBÄR
    • Vänskap
    • Unfriend
  • BÖR MAN BLI VÄN
    • Med sin familj
    • Med sin chef
  • Facebook (2004)
    • “ If Facebook was a country it would be the 8 th most populated in the world, just ahead of Japan.” Mark Zuckerberg, 2009
    • “ People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Mark Zuckerberg, 2010
  • MATS MÜGGE
    • ” Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
  • TWITTER (2006)
    • Mellan januari - februari 2009 växte twitter med 1382%
    • C:a 3 000 000 tweets varje dag
  • “ THE PEOPLE IN CHARGE OF TALKING ARE IN THE MARKETING DEPARTMENT. THE PEOPLE IN CHARGE OF LISTENING ARE IN THE RESEARCH OR SERVICE OR SALES DEPARTMENT. THEY HARDLY EVER TALK TO EACH OTHER, LET ALONE HAVE FULL-DUPLEX CONVERSATIONS WITH CUSTOMERS.”
    • Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
  • SKVALLER 4:DIMENSIONEN NYHETSKANAL
  • VIKTIGA TIPS
    • Sociala medier hjälper inte mot dåliga produkter!
    • (Tvärtom)
    • Men sociala medier kan förbättra kundkontakter
  • #1 LYSSNA
    • Google Alerts
    • TweetDeck
    • SocialMentions
    • RSS
  • #2 MEDVETET STATEGI
    • Inte delta
    • Delta vissa
    • Delta allt (nästan)
    • (Oavsett era val kommer kunderna prata)
  • #3 MÄT
    • Publik
    • Engagemang
    • Lojalitet
    • Påverkan
    • Aktioner
    • Vad är framgång?
  • PROTESTER
  • Djurrättsalliansen
  • Single Danish Mother
  • TACK!