Räddningstjänst & Sociala Medier - Orust 2010
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Räddningstjänst & Sociala Medier - Orust 2010 Räddningstjänst & Sociala Medier - Orust 2010 Presentation Transcript

  • SocialaMedier& Räddningstjänst
    Mathias Klang
  • Diskussion: Ärnimyndighetellermänniska?
    • Skallni delta iSocialaMedier
    • Vilka & Hur
    • Policy
    • Vadinnebär en policy
    • Villni ha en policy
    • Vadinnehåller en policy
    • Vilkaskallvaraaktiva
  • Men idagärillusionenborta
    Information haraldrigvarithirarkisktkontrollerad…
  • Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things.
  • Blogger 1999
    2001
    2003
    2005
    2000
    2002
    2004
    2006
    Google c:a 1998
  • Blogger 1999
    2001
    2003
    2005
    2000
    2002
    2004
    2006
    Wikipedia
    Google c:a 1998
  • My Space
    Linkedin
    Blogger 1999
    2001
    2003
    2005
    2000
    2002
    2004
    2006
    Second Life
    Skype
    Wikipedia
    Google c:a 1998
  • My Space
    Digg
    YouTube
    Linkedin
    Blogger 1999
    2001
    2003
    2005
    2000
    2002
    2004
    2006
    Ning
    Second Life
    Skype
    Facebook
    Flickr
    Wikipedia
    Google c:a 1998
  • My Space
    Digg
    Twitter
    YouTube
    Linkedin
    Blogger 1999
    2001
    2003
    2005
    2000
    2002
    2004
    2006
    Ning
    Second Life
    Spotify
    Flickr
    Skype
    Facebook
    Wikipedia
    Google c:a 1998
  • Vemäranvändarenavwww.rsgbg.se?
  • Fråninformation till kommunikation
    Web 2.0
  • Förändring
  • 1 mot 2
    O'Reilly Media Web 2.0 conference 2004
  • 1996
    1997
  • 19
  • Definitioner
  • Pierre Bourdieu
    "social capital is the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition."
  • Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
    (Wikipedia, maj 2009)
  • Dagens Media April 2010
  • Milgramsmall world Theory
  • Six Degrees of Kevin Bacon
  • Praktiskanvändning
  • SKVALLER4:DIMENSIONENNYHETSKANAL
  • Kommunikation via youtube, Facebook & Twitter
  • http://www.informationsbolaget.se/hemsidefilm/rsgbg.html
  • http://www.youtube.com/user/MSB
  • http://www.facebook.com/#!/group.php?gid=138785430851&v=wall&ref=search
    Facebook: syfte & Tanke
  • Räddningpå twitter
  • MOnolog
  • Länkdit
  • dialog
  • Utmaningar med socialamedier: Informationskontroll
  • Harni en förhållningssätttill Andras information?
  • Tålamodet
  • Kontroll: Facebook
  • Kammarrätten
  • Boråssjukhus
  • Fotade & laddadeuppbilder
  • Kommenteradebilderna
  • Tystagruppen
  • Kontroll: Twitter
  • Statisk information
    • Billigt
    • Enkelt
    • Spridningsbart
  • Kommunikationsstrategi?
  • & detgäller all SM. Attskapa en kontoär den lättabiten…
    Atttwittraärett verb
  • Omvärldsbevakning
  • Följ…Interagera…BevakaSöktermer…
  • Till slut
  • #1 Lyssna
    Google Alerts
    TweetDeck
    SocialMentions
    RSS
  • #2 Medvetet stategi
    Inte delta
    Delta vissa
    Delta allt (nästan)
    (Oavsett era val kommer kunderna prata)
  • #3 Mät
    Publik
    Engagemang
    Lojalitet
    Påverkan
    Aktioner
    Vad är framgång?
  • Tack!
  • Info ombilderoch licenser
    Allabilderkommerfrånwww.flickr.com (omejannatanges)
    I notes delenavpresentationen (dvs under varjebild) finnsbildensnamn, fotografensnamn & licensvillkor
    Licensensomanvänds till bildernaärErkännande-IckeKommersiell-DelaLika (omejannatanges)
    Denna presentation ärsomhelhetlicensierad under Creative Commons Erkännande-IckeKommersiell-DelaLika
    Presentationenkanladdasnerfrånwww.slideshare.net/klang
    Mer information till licensenfinnswww.creativecommons.org/
    Mer information ommigwww.techrisk.se
  • Diskussion: Ärnimyndighetellermänniska?
    • Skallni delta iSocialaMedier
    • Vilka & Hur
    • Policy
    • Vadinnebär en policy
    • Villni ha en policy
    • Vadinnehåller en policy
    • Vilkaskallvaraaktiva