Privacy in social media: so what?

Privacy in social media: so what?
Mathias Klang

I’m a geek

Problem 1: We are stupid

Problem 2: We don’ t know what we don ’ t know

Problem 3: difference between who I want to be & who I am…

Problem 4: The keepers of algorithms know this

Technology & control

Technology makes society

Only technology (spot the ethical dilemma?)

Future of regulation

Three layers of society

Limitations in analogue world Limitations in digital world Law Contextual & programmed social rules Architecture

Norms from above

Contextual & programmed social rules

privacy
(from Latin: privatus "separated from the rest, deprived of something, esp. office, participation in the government", from privo "to deprive") is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively . (Wikipedia)

.Privacy.integrity.Identity.anonymity.pseudonymity.

The Right to Privacy
The intensity and complexity of life, attendant upon advancing civilization, have rendered necessary some retreat from the world…solitude and privacy have become more essential to the individual; but modern enterprise and invention have, through invasions upon his privacy, subjected him to mental pain and distress…
Warren and Brandeis The Right to Privacy, 4 Harvard Law Review 193 (1890)

"You have zero privacy anyway. Get over it."
Scott McNealy (1999)

“ Having two identities for yourself is an example of a lack of integrity”
Mark Zuckerberg (2010)

Data/information

Data Spatial

Game changer: storage

Production costs

Recorded music 1857

Meaning?

Game changer: communication

Digitalization Connectivity Storage Devices

Flickr 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life My Space Skype Digg Facebook Ning YouTube Twitter Spotify Google c:a 1998 2008 2007 2009 Farmville iphone Wikileaks Angry Birds

Technology changing society, but social rules slow to evolve…

Surveillance: gaze from above

power
How is surveillance possible?

The state
Information gathering

Sousveillance: A gaze from below

Social ties
How is sousveillance possible?

“ friends”

Autoveillance: a gaze from within

Exhibitionism?
How is autoveillance possible?

We used to leak information

Compartmentalization

Analog social norms

Protection from the outer gaze

Today we have a mix of sur, sous & autoveillance. regulation mainly focuses on surveillance.

End of privacy?

The Hive-mind

If you have done nothing wrong, you have nothing to fear

We have (theoretical) control over Big Brother

If you are not paying for it, you're not the customer; you're the product being sold

personalization

The internet is shows us what it thinks that we want to see – not what we need to see
Eli Pariser

Identity & Information junk food.

It will be very hard for people to watch or consume something that has not in some sense been tailored for them.
Eric Schmidt, Google

Technology is not inherently democratic

Law without infrastructure

There have always been gatekeepers.

We have (theoretical) control over Big Brother

A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa
Mark Zuckerberg

Thank you.

Information
All images from www.flickr.com (unless specifically stated)
Image & licensing info in the notes section of slides
Presentation licensed: Creative Commons BY-NC-SA
The presentation can be downloaded from: www.slideshare.net/klang
More information about me: www.techrisk.se & www.digital-rights.net
Mathias Klang. [email_address] or @klang67

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Privacy in social media: so what?

by Mathias Klang on Dec 05, 2011

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Privacy in social media: so what? Presentation Transcript