Privacy in social media: so what?


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  • Privacy in social media: so what?

    1. 1. Privacy in social media: so what? <ul><li>Mathias Klang </li></ul>
    2. 2. I’m a geek
    3. 3. Problem 1: We are stupid
    4. 4. Problem 2: We don’ t know what we don ’ t know
    5. 5. Problem 3: difference between who I want to be & who I am…
    6. 6. Problem 4: The keepers of algorithms know this
    7. 7. Technology & control
    8. 8. Technology makes society
    9. 9. Only technology (spot the ethical dilemma?)
    10. 10. Future of regulation
    11. 11. Three layers of society
    12. 13. Limitations in analogue world Limitations in digital world Law Contextual & programmed social rules Architecture
    13. 14. Norms from above
    14. 15. Contextual & programmed social rules
    15. 16. privacy <ul><li>(from Latin: privatus &quot;separated from the rest, deprived of something, esp. office, participation in the government&quot;, from privo &quot;to deprive&quot;) is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively . (Wikipedia) </li></ul>
    16. 17. .Privacy.integrity.Identity.anonymity.pseudonymity.
    17. 18. The Right to Privacy <ul><li>The intensity and complexity of life, attendant upon advancing civilization, have rendered necessary some retreat from the world…solitude and privacy have become more essential to the individual; but modern enterprise and invention have, through invasions upon his privacy, subjected him to mental pain and distress… </li></ul>Warren and Brandeis The Right to Privacy, 4 Harvard Law Review 193 (1890)
    18. 19. &quot;You have zero privacy anyway. Get over it.&quot; <ul><li>Scott McNealy (1999) </li></ul>
    19. 20. “ Having two identities for yourself is an example of a lack of integrity” <ul><li>Mark Zuckerberg (2010) </li></ul>
    20. 25. Data/information
    21. 26. Data Spatial
    22. 27. Game changer: storage
    23. 28. Production costs
    24. 29. Recorded music 1857
    25. 30. Meaning?
    26. 31. Game changer: communication
    27. 32. Digitalization Connectivity Storage Devices
    28. 33. Flickr 2000 2001 2002 2003 2005 2004 2006 Wikipedia Linkedin Blogger 1999 Second Life My Space Skype Digg Facebook Ning YouTube Twitter Spotify Google c:a 1998 2008 2007 2009 Farmville iphone Wikileaks Angry Birds
    29. 34. Technology changing society, but social rules slow to evolve…
    30. 35. Surveillance: gaze from above
    31. 36. power <ul><li>How is surveillance possible? </li></ul>
    32. 37. The state <ul><li>Information gathering </li></ul>
    33. 39. Sousveillance: A gaze from below
    34. 40. Social ties <ul><li>How is sousveillance possible? </li></ul>
    35. 41. “ friends”
    36. 42. Autoveillance: a gaze from within
    37. 43. Exhibitionism? <ul><li>How is autoveillance possible? </li></ul>
    38. 44. We used to leak information
    39. 45. Compartmentalization
    40. 46. Analog social norms
    41. 47. Protection from the outer gaze
    42. 48. Today we have a mix of sur, sous & autoveillance. regulation mainly focuses on surveillance.
    43. 49. End of privacy?
    44. 50. The Hive-mind
    45. 51. If you have done nothing wrong, you have nothing to fear
    46. 52. We have (theoretical) control over Big Brother
    47. 53. If you are not paying for it, you're not the customer; you're the product being sold
    48. 54. personalization
    49. 55. The internet is shows us what it thinks that we want to see – not what we need to see <ul><li>Eli Pariser </li></ul>
    50. 56. Identity & Information junk food.
    51. 57. It will be very hard for people to watch or consume something that has not in some sense been tailored for them. <ul><li>Eric Schmidt, Google </li></ul>
    52. 58. Technology is not inherently democratic
    53. 59. Law without infrastructure
    54. 60. There have always been gatekeepers.
    55. 61. We have (theoretical) control over Big Brother
    56. 62. A Squirrel Dying In Your Front Yard May Be More Relevant To Your Interests Right Now Than People Dying In Africa <ul><li>Mark Zuckerberg </li></ul>
    57. 63. Thank you.
    58. 64. Information <ul><li>All images from (unless specifically stated) </li></ul><ul><li>Image & licensing info in the notes section of slides </li></ul><ul><li>Presentation licensed: Creative Commons BY-NC-SA </li></ul><ul><li>The presentation can be downloaded from: </li></ul><ul><li>More information about me: & </li></ul><ul><li>Mathias Klang. [email_address] or @klang67 </li></ul>