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  • 1. LIKE US ON FACEBOOK:SOCIAL GOVERNMENTS &SOCIAL BUSINESSES Mathias Klang @klang67
  • 2. HOW DID WEEND UP HERE?
  • 3. CYBORGS ARE SO 1980
  • 4. THE AUGMENTEDHUMAN
  • 5. EGYPTIAN WOOD & LEATHER PROSTHETIC TOE (CA1069 TO 664 B.C)
  • 6. PORTRAIT OF HUGH DE PROVENCE (1352)
  • 7. GENERATION ZERO
  • 8. HOLLERITH
  • 9. MEMEXVannevar Bush; As We May Think; Atlantic Monthly; July 1945
  • 10. GENERATION 3 (1964-72)
  • 11. KILLER APPS 1995: BROWSER WARS
  • 12. THE DIGITAL IS THE ORIGINAL & EVERYTHING IS COPY
  • 13. EVERYTHING IS MISCELLANEOUS
  • 14. 91 % ACCESS TO THE INTERNET AT HOME83 % ACCESS TO BROADBAND AT HOME7% NEVER USED A COMPUTERSOURCE: SWEDEN STATISTICS 2011 (*INDIVIDUALS AGED 16-74)
  • 15. WHAT WE TALK ABOUT WHEN WE TALK ABOUT SOCIAL MEDIA
  • 16. THENORWEGIANDISCUSSION
  • 17. THE FUNDAMENTALISTS: REVOLUTION OR BREAKFAST
  • 18. REVOLUTION?
  • 19. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
  • 20. NEO-OPTIMISTS VS NEO-PESSIMISTS
  • 21. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  • 22. 2006
  • 23. "Out of this anarchy…what was governing theinfinite monkeys nowinputting away on theInternet was the law ofdigital Darwinism, thesurvival of the loudestand most opinionated.”ANDREW KEEN: CULT OF THE AMATEUR(2007)
  • 24. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
  • 25. HOW WE GOT WHERE WE ARE
  • 26. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
  • 27. Blogger 1999Google 1999 END OF COMMUNICATIONS MONOPOLY
  • 28. NORMALIZING THE ABNORMAL
  • 29. THE END OF BOREDOM
  • 30. SILLY? HARMFUL?
  • 31. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good planking.That’s Good planking
  • 32. WHAT WE NEED TO KNOW ABOUT TECHNOLOGY
  • 33. Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works. Anything that’s invented betweenwhen you’re fifteen and thirty-five is new and excitingand revolutionary and you can probably get a career init. Anything invented after you’re thirty-five is againstthe natural order of things. DOUGLAS ADAMS
  • 34. ONLY TECHNOLOGY(SPOT THE ETHICAL DILEMMA?)
  • 35. WHAT WE NEED TO KNOW ABOUTSOCIAL MEDIA
  • 36. IF YOURE NOT PAYING FORSOMETHING, YO URE NOT THE CUSTOMER; YOURE THEPRODUCT BEING SOLD
  • 37. SOCIAL MEDIA IS PERFORMANCE LIFESTYLE
  • 38. MY AMAZING COFFEE
  • 39. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” MARK ZUCKERBERG, 2009
  • 40. COUNTERACTING COMPARTMENTALIZATION
  • 41. MATS MÜGGE”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
  • 42. PUBLIC (?)PRIVACY
  • 43. WHAT DO THE PEOPLE WHO CONTROL WHATWE CAN DO, THINK?
  • 44. WHAT WILL THEY LET US THINK?
  • 45. A SQUIRREL DYING IN YOUR FRONT YARD MAY BE MORE RELEVANT TO YOUR INTERESTS RIGHTNOW THAN PEOPLE DYING IN AFRICA Mark Zuckerberg
  • 46. WHAT AREORGANIZATIONS DOING?
  • 47. THIS BUSINESS OFSOCIAL MEDIA Mathias Klang @klang67
  • 48. THE MEDIUM IS THE MESSAGEMarshall McLuhan
  • 49. THE TECHNOLOGY WE USE SHAPES ANDCONTROLS US MORE THAN THE CONTENT.
  • 50. UP UNTIL 1970-IES: LIMITED PARTICIPATION& MONOPOLY OF DISTRIBUTION
  • 51. Marshall McLuhanWE SHAPE OUR TOOLS AND THEREAFTERTHEY SHAPE US.
  • 52. Controlling the message.
  • 53. POST 2000
  • 54. Marshall McLuhanWE SHAPE OUR TOOLS AND THEREAFTERTHEY SHAPE US.
  • 55. meaning
  • 56. Up to 3500 booksShop and download books in less than 60 seconds
  • 57. ONLINEEVERYWHERE
  • 58. "Laws in Japanare Tatemae -beautiful things -that have no realimportance.Important thingsare neither seennor writtendown.” Professor Lilian Edwards
  • 59. Control in digital world Law Contextual &programmed social rules Architecture Control in analogue world
  • 60. "A UNIT OF CULTURAL INHERITENCE, HYPOTHESIZEDAS ANALOGOUS TO THE PARTICULATE GENE, AND ASNATURALLY SELECTED BY VIRTUE OF ITSPHENOTYPIC CONSEQUENCIES ON ITS OWNSURVIVAL AND REPLICATION IN THE CULTURALENVIRONMENT".Richard Dawkins(The Selfish Gene 1976)
  • 61. UC DAVIS NOVEMBER 18, 2011
  • 62. WHAT DOES THIS MEAN TO BUSINESS?
  • 63. CHANGE!
  • 64. SOCIOTECHNICAL CHANGE (RIP EUGENE POLLEY)
  • 65. MONOTASK QUEUING
  • 66. NOT KNOWING
  • 67. WAITING BY THE PHONE
  • 68. ONLY 30 KG
  • 69. LIMITLESS303 GRAMS
  • 70. USER GENERATED CONTENT
  • 71. Tipping business modelsBlogs… & mediaFlickr… & photographerWikipedia… Britannica?Tripadvisor…
  • 72. CREATING POLICIES, IGNORING REALITY“personlig inte privat”
  • 73. THE FUTURES OF SOCIAL TECHNOLOGY
  • 74. PERSONALIZATION
  • 75. WALLED GARDENSLIFE AS A DIGITAL DAIRY COW
  • 76. NEW DEPENDENCIES (TICS, NOT ADDICTION)
  • 77. So…, closing thoughts…
  • 78. Don’t forget the squirrels
  • 79. POLICY ISNOT ENOUGH
  • 80. IN A NETWORK: SILENCE IS ACQUIESCENCE
  • 81. THINK BEFOREYOU UPDATE.
  • 82. THANKS!
  • 83. Mathias Klang klang@ituniv.se or @klang67 www.digital-rights.netImage & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang