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  1. 1. LIKE US ON FACEBOOK:SOCIAL GOVERNMENTS &SOCIAL BUSINESSES Mathias Klang @klang67
  2. 2. HOW DID WEEND UP HERE?
  3. 3. CYBORGS ARE SO 1980
  4. 4. THE AUGMENTEDHUMAN
  5. 5. EGYPTIAN WOOD & LEATHER PROSTHETIC TOE (CA1069 TO 664 B.C)
  6. 6. PORTRAIT OF HUGH DE PROVENCE (1352)
  7. 7. GENERATION ZERO
  8. 8. HOLLERITH
  9. 9. MEMEXVannevar Bush; As We May Think; Atlantic Monthly; July 1945
  10. 10. GENERATION 3 (1964-72)
  11. 11. KILLER APPS 1995: BROWSER WARS
  12. 12. THE DIGITAL IS THE ORIGINAL & EVERYTHING IS COPY
  13. 13. EVERYTHING IS MISCELLANEOUS
  14. 14. 91 % ACCESS TO THE INTERNET AT HOME83 % ACCESS TO BROADBAND AT HOME7% NEVER USED A COMPUTERSOURCE: SWEDEN STATISTICS 2011 (*INDIVIDUALS AGED 16-74)
  15. 15. WHAT WE TALK ABOUT WHEN WE TALK ABOUT SOCIAL MEDIA
  16. 16. THENORWEGIANDISCUSSION
  17. 17. THE FUNDAMENTALISTS: REVOLUTION OR BREAKFAST
  18. 18. REVOLUTION?
  19. 19. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
  20. 20. NEO-OPTIMISTS VS NEO-PESSIMISTS
  21. 21. Social media…At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Its a fusion of sociology and technology, transformingmonologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. (Wikipedia, May 2009)
  22. 22. 2006
  23. 23. "Out of this anarchy…what was governing theinfinite monkeys nowinputting away on theInternet was the law ofdigital Darwinism, thesurvival of the loudestand most opinionated.”ANDREW KEEN: CULT OF THE AMATEUR(2007)
  24. 24. “My fear is that these technologies are infantilising the braininto the state of small children who are attracted by buzzing noises and bright lights, who have a small attention span and who live for the moment.”Prof. Susan Greenfield
  25. 25. HOW WE GOT WHERE WE ARE
  26. 26. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
  27. 27. Blogger 1999Google 1999 END OF COMMUNICATIONS MONOPOLY
  28. 28. NORMALIZING THE ABNORMAL
  29. 29. THE END OF BOREDOM
  30. 30. SILLY? HARMFUL?
  31. 31. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute good planking.That’s Good planking
  32. 32. WHAT WE NEED TO KNOW ABOUT TECHNOLOGY
  33. 33. Anything that is in the world when you’re born isnormal and ordinary and is just a natural part of theway the world works. Anything that’s invented betweenwhen you’re fifteen and thirty-five is new and excitingand revolutionary and you can probably get a career init. Anything invented after you’re thirty-five is againstthe natural order of things. DOUGLAS ADAMS
  34. 34. ONLY TECHNOLOGY(SPOT THE ETHICAL DILEMMA?)
  35. 35. WHAT WE NEED TO KNOW ABOUTSOCIAL MEDIA
  36. 36. IF YOURE NOT PAYING FORSOMETHING, YO URE NOT THE CUSTOMER; YOURE THEPRODUCT BEING SOLD
  37. 37. SOCIAL MEDIA IS PERFORMANCE LIFESTYLE
  38. 38. MY AMAZING COFFEE
  39. 39. “You have one identity… The days of you having adifferent image for your work friends or co-workersand for the other people you know are probablycoming to an end pretty quickly… Having two identitiesfor yourself is an example of a lack of integrity” MARK ZUCKERBERG, 2009
  40. 40. COUNTERACTING COMPARTMENTALIZATION
  41. 41. MATS MÜGGE”Jättebra barnskötare - men texten är inte förenlig med vår verksamhet”
  42. 42. PUBLIC (?)PRIVACY
  43. 43. WHAT DO THE PEOPLE WHO CONTROL WHATWE CAN DO, THINK?
  44. 44. WHAT WILL THEY LET US THINK?
  45. 45. A SQUIRREL DYING IN YOUR FRONT YARD MAY BE MORE RELEVANT TO YOUR INTERESTS RIGHTNOW THAN PEOPLE DYING IN AFRICA Mark Zuckerberg
  46. 46. WHAT AREORGANIZATIONS DOING?
  47. 47. THIS BUSINESS OFSOCIAL MEDIA Mathias Klang @klang67
  48. 48. THE MEDIUM IS THE MESSAGEMarshall McLuhan
  49. 49. THE TECHNOLOGY WE USE SHAPES ANDCONTROLS US MORE THAN THE CONTENT.
  50. 50. UP UNTIL 1970-IES: LIMITED PARTICIPATION& MONOPOLY OF DISTRIBUTION
  51. 51. Marshall McLuhanWE SHAPE OUR TOOLS AND THEREAFTERTHEY SHAPE US.
  52. 52. Controlling the message.
  53. 53. POST 2000
  54. 54. Marshall McLuhanWE SHAPE OUR TOOLS AND THEREAFTERTHEY SHAPE US.
  55. 55. meaning
  56. 56. Up to 3500 booksShop and download books in less than 60 seconds
  57. 57. ONLINEEVERYWHERE
  58. 58. "Laws in Japanare Tatemae -beautiful things -that have no realimportance.Important thingsare neither seennor writtendown.” Professor Lilian Edwards
  59. 59. Control in digital world Law Contextual &programmed social rules Architecture Control in analogue world
  60. 60. "A UNIT OF CULTURAL INHERITENCE, HYPOTHESIZEDAS ANALOGOUS TO THE PARTICULATE GENE, AND ASNATURALLY SELECTED BY VIRTUE OF ITSPHENOTYPIC CONSEQUENCIES ON ITS OWNSURVIVAL AND REPLICATION IN THE CULTURALENVIRONMENT".Richard Dawkins(The Selfish Gene 1976)
  61. 61. UC DAVIS NOVEMBER 18, 2011
  62. 62. WHAT DOES THIS MEAN TO BUSINESS?
  63. 63. CHANGE!
  64. 64. SOCIOTECHNICAL CHANGE (RIP EUGENE POLLEY)
  65. 65. MONOTASK QUEUING
  66. 66. NOT KNOWING
  67. 67. WAITING BY THE PHONE
  68. 68. ONLY 30 KG
  69. 69. LIMITLESS303 GRAMS
  70. 70. USER GENERATED CONTENT
  71. 71. Tipping business modelsBlogs… & mediaFlickr… & photographerWikipedia… Britannica?Tripadvisor…
  72. 72. CREATING POLICIES, IGNORING REALITY“personlig inte privat”
  73. 73. THE FUTURES OF SOCIAL TECHNOLOGY
  74. 74. PERSONALIZATION
  75. 75. WALLED GARDENSLIFE AS A DIGITAL DAIRY COW
  76. 76. NEW DEPENDENCIES (TICS, NOT ADDICTION)
  77. 77. So…, closing thoughts…
  78. 78. Don’t forget the squirrels
  79. 79. POLICY ISNOT ENOUGH
  80. 80. IN A NETWORK: SILENCE IS ACQUIESCENCE
  81. 81. THINK BEFOREYOU UPDATE.
  82. 82. THANKS!
  83. 83. Mathias Klang klang@ituniv.se or @klang67 www.digital-rights.netImage & licensing info in the notes section of slides. Images at www.flickr.com (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation www.slideshare.net/klang

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