MAA Strategic Planning

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  • 1. MAA Strategic Planning Over the last few years, the Museum Association of Arizona has been successful in fulfilling its mission and meeting the goals and objectives of the association’s strategic plan. Now, the association must respond to the needs of museum professionals and their institutions in these new and challenging times.
  • 2. MAA Strategic Planning
    • Over the last six months the Museum Association of Arizona has been working on a new strategic plan to guide the association over the next few years. Under the auspices of the Governance Committee, MAA has contracted with Greg Vaughan of the Vaughan Consulting Group to facilitate the planning process.
  • 3. MAA Strategic Planning
    • MAA Governance Committee:
    • John Akers The Sahuaro Ranch Park Historic Area
    • Lisa Anderson Mesa Historical Museum
    • Jody Crago Chandler History Museum
    • Roger Lidman (co-chair) Pueblo Grande Museum
    • Peter Welsh Arizona Historical Society Museum
    • Wendy Weston The Heard Museum
    • Tom Wilson (co-chair) Arizona Museum of Natural History
  • 4. MAA Strategic Planning
    • The planning process to date has included:
    • Focus Groups in multiple locations across the state
        • Tucson
        • Cochise County
        • Phoenix
        • The committee was not able to facilitate a meeting in northern Arizona
  • 5. MAA Strategic Planning
    • A strategic planning retreat was held that that included the MAA board, Governance Committee, and other museum professionals
  • 6. MAA Strategic Planning
    • A Mission workshop was hosted that included the MAA board, Governance Committee, and other museum professionals
  • 7. MAA Strategic Planning
    • New Mission Statement:
    • The Museum Association of Arizona exists to build a vital museum community. We strengthen all of Arizona’s museums so they are recognized as essential to the fabric of their communities. We do this through professional development, advocacy, and the creation of networking opportunities across the state.
    • Tagline: Building a vital museum community
  • 8. MAA Strategic Planning
    • 5-Year Strategic Goals:
    • 1. MAA promotes creativity and innovation, and empowers museums to be change agents.
  • 9. MAA Strategic Planning
    • 5-Year Strategic Goals:
    • 2. Museums are integral and essential to their communities and enjoy broad public support.
  • 10. MAA Strategic Planning
    • 5-Year Strategic Goals:
    • 3. We are operationally stable, and able to support our strategic goals.
  • 11. MAA Strategic Planning
    • Which brings us to this discussion to allow you to add your voice to the plan as we reflect on the strategic goals sketched out by the MAA board.
  • 12. MAA Strategic Planning
    • Greg Vaughan, M.C.
    • The Vaughan Consulting Group
  • 13. Strategic Implementation
  • 14. Strategies & Initiatives
    • What methods can we use to accomplish our strategic goals over the next five years?
      • Programs?
      • Campaigns?
      • Actions?
      • Activities?
      • Services?
  • 15. Initiative Examples
  • 16. Initiative Input
    • One MAA strategic goal per table
    • Select a recorder and reporter
    • Brainstorm all the initiative and strategy ideas you can think of to achieve your assigned strategic goal
    • Pick your top three ideas and why you chose them
    • Report out to the larger group