Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums

on

  • 784 views

From the 2010 American Association of Museums Annual Meeting.

From the 2010 American Association of Museums Annual Meeting.

Statistics

Views

Total Views
784
Views on SlideShare
784
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums Blogging, and tweeting and Facebook Oh MY! Web 2.0 for small museums Presentation Transcript

    • Twitter and “ROI” Kaia Landon Consultant, New Muse Media American Association of Museums Annual Conference May 2010
    • TWITTER
      • What is Twitter?
      • Why shouldn’t you use Twitter?
      • Why should you use Twitter?
      • What to do
      • What not to do
      • Tools of value
        • Integration with other platforms 
      • Case studies, MHM + one other?
      • Personal/professional development uses
      •  
    • What is Twitter?
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    • Lists
      • For MHM:
        • Museums
        • Arizona/Mesa/Phoenix
        • Travel
        • History
        • Culture
    •  
    •  
    • Framework for Choosing Technologies
      • Start from problems, work toward solutions
      • What are your goals?
      • Does it fit with your strategic plan?
      • What’s the hoped-for ROI for the project?
      • More tech is not necessarily better
    • Listen First!
      • If you’re going to use Social Media, it’s a good idea to start by listening
        • Learn what people are saying about you
        • Learn how the platform works
        • Google Alerts
    • Issues to Consider
      • Policy and ROI/Measurement – 6 minutes
      • What is the goal? Money? Fame? Outreach? Image?
      • Do/Should you have a Social Media Policy?
      • What is ROI, and is it a valid measurement for social media?
      • Other forms of measurement
        • Analytics
        • Stats
        • Anecdotal information