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BASNA 2011 program

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Business Applications of Social Network Analysis (BASNA) 2011 …

Business Applications of Social Network Analysis (BASNA) 2011
IEEE International Workshop, 12 December 2011, Bangalore, India

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  • 1. Collocated with IMSAA 2011 on 12th December 2011 , 9:00 am – 5:00 pm Venue: International Institute of Information Technology, Bangalore (I I I T-B) (Opposite Infosys Gate No.: 1), 26/C Electronics City, Hosur Road,Bangalore 560 100, India Homepage: http://www.basna.in Registration: http://www.imsaa.org/register.html Contact: basna.workshop@gmail.com From To Agenda 8:00 AM 9:00 AM Registration, Breakfast 9:00 AM 9:15 AM BASNA Introduction (Room No. 134) 9:15 AM 11:15 AM Paper Session 1 (Room No. 134) 11:15 AM 11:30 AM Coffee Break Keynote 1: Mr. Virendra Gupta, Huawei Technologies, India 11:30 AM 12:15 PM (Room No. 106) Keynote 2: Prof. Jaideep Srivastava, University of Minnesota, USA 12:15 AM 1:15 PM Business Applications of Social Network Analysis: A Computational Perspective (Room No. 106) 1:15 PM 2:30 PM Lunch Paper Session 2 (Room No. 134) 2:30 PM 4:30 PM Paper Session 3 (Room No. 134) 4:30 PM 5:00PM Coffee Break 5:00 PM 6:30 PM Posters 6:30 PM 9:00 PM Banquet Talk (Room No. 106) followed by Dinner Organizing Committee: Technical Program Committee:• Avik Sarkar, IBM Software Group, India • Vineet Chaoji, Yahoo! Labs, India• Roberto Dandi, Luiss Business School, Italy • Ramasuri Narayanam, IBM Research, India• Suresh Bhagavatula, IIM Bangalore, India • Samit Paul, Intuit, India• Marenglen Biba, University of New York, USA
  • 2. Keynote Speaker Keynote Talk Title & Abstract Business Applications of Social Network Analysis: Prof Jaideep A Computational Perspective Srivastava A social network is defined as a social structure of individuals, who are related (directly or indirectly to each other) based on a common relation of interest, e.g. friendship, trust, etc. University of The past few years have seen a tremendous growth in online social networking platforms, from general purpose ones like Facebook and Google+ to special purpose ones likeMinnesota, USA LinkedIn (for business) and World of Warcraft (for multi-player gaming); as well as platforms like Twitter that are difficult to classify. The enthusiasm with which society has adopted these platforms is nothing short of amazing, with over 800 million users for Facebook, over 40 million users for Google+ in just a few months, and over 100 million for Gmail. From a usage perspective, over 50% of Facebook users log on every day (http://www.facebook.com/press/info.php?statistics) spending an average of 14 minutes per day (http://mashable.com/2010/02/16/facebook-nielsen-stats/ ), while an average World of Warcraft player spends more than 4 hours per day, a truly surreal statistic! In addition to connecting people worldwide, such platforms are providing an opportunity to truly understand the psycho-sociological motivations for human behavior to a granularity unprecedented in human history. Social network analysis (SNA) is the study of social networks to understand their structure and behavior. It has been an active field of research in the social and behavioral sciences, and is rapidly generating a lot of interest in computer science, especially since new computational techniques and tools are needed for the multi-terabyte datasets being generated from online social networking platforms. This has led to a number of multi- disciplinary projects, involving teams of behavioral scientists and computational scientists working together, to develop novel methods and tools to explore the current limits of behavioral sciences. Findings from social and behavioral sciences, both theoretical and empirical, have found applications in the business domain for a long time – including consumer marketing, brand management, product positioning, public relations and image management, decision making, team formation, process management, etc. Deeper insights from the new way of doing social and behavioral sciences are leading to a rethink of all these functions. Innovative companies like Amazon, Google, Facebook, and others are charting new paths. This talk consists of three parts. First, we describe findings from the Virtual World Observatory (http://vwobservatory.com/ ), a multi-institutional, multi-disciplinary project which uses data from commercial multi-player games to study many fields of social science, including sociology, social psychology, organization theory, group dynamics, macro-economics, etc. Results from investigations into various behavioral sciences will be presented. Second, we will present commercial examples to show how various business functions are changing. Third, we will present some promising directions for businesses to take, as well as researchers to explore.
  • 3. Paper Session 1 – Chair: Dr. Avik Sarkar (Room No. 134) M Saravanan (Ericsson R & D, India); Pravinth Samuel 1569525059 Route Detection and Mobility Based Clustering V (IIT Madras, India); Pavan Holla (IIT Madras, India) Crawlers for Social Networks & Structural Atul Saroop (General Motors R&D, India); Aditya R 1569523913 Analysis of Twitter Karnik (General Motors India Science Lab, India) Examining the Evolution of Networks Based on Jiayun Zhao (University of Arizona, USA); Sudha Ram 1569520633 Lists in Twitter (University of Arizona, USA) Connecting the dots: Retailer, User and Social Lekha Rao (IBM India Pvt. Ltd., India); Siddharth Ravi 1569526125 Sites Kanth Rao (IBM India Private Limited, India) Paper Session 2 – Chair: Samit Paul (Room No. 134) Community Formation in Social Networks Udaya Visweswara (IBM India Software Labs, India);1569524663 based on Knowledge Quotient Sharath Chandra (IBM India Software Labs, India) Kumar Subramani (LMU Munich, Germany); Alexander Velkov (LMU Munich, Germany); Irene Density-based community detection in social Ntoutsi (Ludwig-Maximilians University of Munich,1569510343 networks Germany); Peer Kröger (Ludwig-Maximilians University of Munich, Germany); Hans-Peter Kriegel (Ludwig-Maximilians-Universität München, Germany) Subhashini Venugopalan (IBM Research, India); People and Entity Retrieval in Implicit Social Anuradha Bhamidipaty (IBM India Research Labs,1569525349 Networks India); Suman Pathapati (IBM India Research Labs, India) Paper Session 3 – Chair: Prof Suresh Bhagavatula (Room No. 134) Social Network Perspective on Innovation: A Srivardhini Jha (Indian Institute of Management,1569510053 Review Bangalore, India) Shailen Dalbehera (Indian Institute of Management1569524275 External Social Capital of the Firm: A Review Bangalore, India)

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